trii.co
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trii.co: The Colombian Fintech Betting on the Masses
How a 52-person team is democratizing investment in Colombia's $200B market
While Silicon Valley obsesses over AI and crypto, trii.co is quietly building a $9.8M revenue business by solving a fundamental problem: 90% of Colombians have never touched the stock market. Their secret? Making investing as simple as opening a social media app.
"trii isn't just another trading app—it's Colombia's answer to Robinhood, but with a local market focus that global giants can't replicate."
The Untapped Colombian Market
Colombia's capital markets are massive but underpenetrated. With over 50 million people and a $200B+ GDP, less than 1% actively invest in equities. trii captures 80.8% of its traffic from undefined (likely Colombia), proving they're the dominant local player. Their 7,122 backlinks and 16,250 monthly searches for 'trii' alone show they're the default choice for first-time investors.
The Growth Engine
Their 52% organic traffic share is telling. Unlike competitors burning cash on ads, trii's blog and educational content drive sustainable growth. The top keyword 'tri' (41,490 monthly searches) suggests brand confusion with other entities, but 'cual es la pagina web de trii' (970 searches) reveals users actively seeking their platform—a high-intent signal that converts.
The tech stack reveals a pragmatic approach: Tailwind CSS, Bootstrap, and DaisyUI for rapid UI development, Cloudflare for security, and Hotjar for user behavior analytics. No fancy AI—just solid, scalable infrastructure. Their governance code (PDF in docs) suggests a focus on compliance and transparency, critical in the heavily regulated Colombian financial sector.
- Dominates Colombian investment app searches with 52% organic traffic
- Revenue-per-employee ratio of ~$188K suggests efficient scaling
- Social presence across 6 platforms (TikTok to LinkedIn) targets all demographics
- No funding data suggests bootstrapped or early-stage—high equity upside for employees
The Bottom Line
trii is building the financial rails for Colombia's middle class—before global giants realize the opportunity.
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Invierte en la bolsa de valores de Colombia y en fondos de inversión colectiva- trii
trii es una plataforma de inversión en la Bolsa de Valores de Colombia y Fondos de Inversión Colectiva. Nuestro objetivo es ofrecerte una inversión segura y fácil para que puedas alcanzar tus metas financieras. Conoce más sobre nuestra plataforma de inversión.
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About trii.co
trii es una plataforma de inversión en la Bolsa de Valores de Colombia y Fondos de Inversión Colectiva. Nuestro objetivo es ofrecerte una inversión segura y fácil para que puedas alcanzar tus metas financieras. Conoce más sobre nuestra plataforma de inversión.
Company Overview
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Technology Stack
trii.co uses 8 technologies across their website including HSTS, Cloudflare Turnstile, Cloudflare, Hotjar, Google Analytics, and more.
Security
HSTS, Cloudflare Turnstile
Cloud & Hosting
Cloudflare
Analytics & Marketing
Hotjar, Google Analytics
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
trii.co receives approximately 150.2K monthly visitors and ranks #236,236 globally. The website has a bounce rate of 31% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 1:38 on the site.
The majority of trii.co's traffic comes from undefined, undefined, .
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This page provides publicly available information about trii.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit trii.co directly at https://trii.co.