trimet.org
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TriMet.org: The $1B GovTech Powerhouse
How a regional transit agency built a digital platform that 867K people use every month
In a world where most government websites are digital graveyards, TriMet.org is an anomaly. With 867,926 monthly visits and $1B+ in annual revenue, this isn't just a transit tracker—it's a masterclass in public sector product-market fit.
"58% direct traffic proves they've achieved what every startup dreams of: a daily habit, not a search-dependent acquisition funnel."
The Unsexy Moat
TriMet serves 2,202 employees across a metro region, but their real asset is behavioral lock-in. When 58% of traffic comes direct (not via Google), you're not looking at a website—you're looking at infrastructure. This is the digital equivalent of a subway line: once people depend on it, switching costs become political, not technical.
Search Dominance
Their keyword strategy is brutally effective. They own 'trimet' (4,650 monthly searches), 'trimet trip planner' (1,780), and even misspellings like 'tri met' (810). This isn't accidental SEO—it's brand gravity. They've become the default verb for 'checking Portland transit,' which is exactly what DoorDash did for food delivery.
The tech stack reveals sophistication: Bootstrap for speed, Ant Design for consistency, and a PWA (Progressive Web App) that blurs the line between native and web. This isn't legacy code—it's deliberate architecture. They're not trying to be a sexy startup; they're trying to be reliable infrastructure that works on every device, for every user, every time.
- Direct traffic > organic: 58% vs 37% signals brand equity, not just SEO
- Backlink moat: 327K links from .gov, .edu, and local businesses creates an unbeatable trust signal
- PWA-first approach: No app store friction, instant updates, offline capability
- Pixel-perfect tracking: Google Analytics, LinkedIn, Facebook, and TikTok pixels show they understand modern attribution
The Real Lesson
TriMet proves that in govtech, you don't need to be a startup to build startup-grade products. You need a monopoly on a daily problem, obsessive measurement, and the patience to build infrastructure that outlasts election cycles.
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Open Graph Image
https://trimet.org/global/home/general.jpg
Meta Tags
Plan and track your trip on TriMet
Get arrival times, plan trips, see route maps and check service alerts, all in one place.
H1 Tags
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About trimet.org
Get arrival times, plan trips, see route maps and check service alerts, all in one place.
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Technology Stack
trimet.org uses 15 technologies across their website including Leaflet, Google Fonts, HSTS, and more.
Maps
Leaflet
Fonts
Google Fonts
Security
HSTS
Programming Languages
PHP
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, TikTok Pixel, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
trimet.org receives approximately 867.9K monthly visitors and ranks #56,349 globally. The website has a bounce rate of 32% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 3:45 on the site.
The majority of trimet.org's traffic comes from undefined, undefined, .
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This page provides publicly available information about trimet.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit trimet.org directly at https://trimet.org.