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Trine: The Solar Crowdfunding Powerhouse
How a 24-person Swedish startup unlocked $3.4M in revenue by letting anyone invest in emerging market solar farms
In a world drowning in climate anxiety and greenwashing, Trine offers something radical: a direct, profitable, and measurable way to fund solar energy in the Global South. They aren't selling carbon credits; they are selling ownership in the infrastructure that powers the future.
"Trine proves that impact investing doesn't require institutional capital—just a smartphone and a belief in the sun."
The Democratization of Infrastructure
With only 24 employees, Trine manages a platform that bridges retail investors in Europe with solar entrepreneurs in Africa and Asia. Their model is deceptively simple: pool small investments to finance large-scale solar projects. The result? 134,575 monthly visits from people looking to align their portfolio with their values, generating a massive 52% of traffic via direct navigation—a sign of a highly loyal, returning user base.
The SEO Moat in Green Finance
Trine dominates specific, high-intent search terms. While they rank for their brand name (273k monthly searches), they capture the 'solar farm crowdfunding financing' niche (110 monthly searches) and 'Swedish crowdfunding solar investment' (80 monthly searches). This isn't accidental; it's a strategic capture of the long-tail market where intent to invest is highest.
The company’s tech stack—Tailwind CSS, Bootstrap, Mixpanel, and Intercom—reveals a pragmatic, modern approach. They prioritize user experience and data-driven iteration over flashy, experimental tech. The 4.7/5 Trustpilot rating across 167 reviews validates that their execution matches their ambitious mission.
- Niche Dominance: Owns the 'Swedish solar crowdfunding' search vertical.
- High Trust: 4.7/5 rating signals strong community verification.
- Efficient Growth: 24-person team driving $3.4M in revenue.
- Direct Loyalty: Over half their traffic comes from direct entry, not paid ads.
The Quiet Giant of Impact Fintech
Trine isn't trying to be the next Robinhood. They are building the infrastructure for a decentralized energy grid, one solar panel at a time.
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Trine makes it easy for people to invest in solar energy in growing markets, offering a return on investment that's good for people, for planet and for profit.
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Reviews (20)
Great mix of feeling of contributing and education
I think Trine is great! An easy opportunity to invest in projects aiming for positive impact for the planet. I also appreciate the pedagogical information about the projects, and I appreciate that they are short and written in a way that I can understand. I learn things when I read them, it boosts my ”hope-account” and it feels good to contribute! Thank you Trine for your good work.
Hello Anna! Thank you for your valuable feedback. We're thrilled to have you as a member of the Trine community. Your participation in our quest to make a positive impact through sustainable investments is truly appreciated. All the best, Liz
Been a happy investor since 2018
Been a happy investor since 2018, enjoying to see my small money help with sustainable development across the globe. Have had an average of 6.55 % interest and I wish they could scale faster so more people can be part of this smart way of funding!
Hello Simone, Thank you for sharing your feedback. We’re delighted to have you in the Trine community and appreciate your commitment to making a positive impact through sustainable investments. All the best, Liz
I have made ongoing investments and…
I have made ongoing investments and there had been no problems with information or payment. Feels as the money ends upp in the right place.
Hello Stefan! Thank you for sharing your feedback. We’re delighted to have you in the Trine community and appreciate your commitment to making a positive impact through sustainable investments. All the best, Liz
Fantastic cause and great platform
Fantastic cause, great platform, plenty of information and easy to read up on the projects.
Hello Mikael! Thank you for your valuable feedback. We're thrilled to have you as a member of the Trine community. Your participation in our quest to make a positive impact through sustainable investments is truly appreciated. All the best, Liz
I'm a recurring customer for 6-7 years…
I'm a recurring customer for 6-7 years now and have invested ~10,000€ in total. I'm happy with the communication, the mission, the economics, the UI – everything.
Hello Leo! Thank you for sharing your feedback. We’re delighted to have you in the Trine community and appreciate your commitment to making a positive impact through sustainable investments. All the best, Liz
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About trine.com
Trine makes it easy for people to invest in solar energy in growing markets, offering a return on investment that's good for people, for planet and for profit.
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trine.com uses 11 technologies across their website including Font Awesome, Sentry, Intercom, and more.
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Intercom
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Mixpanel, Google Tag Manager, Google Analytics
Traffic & Audience
trine.com receives approximately 134.6K monthly visitors and ranks #229,787 globally. The website has a bounce rate of 29% with visitors viewing an average of 5.4 pages per visit. Users spend an average of 2:24 on the site.
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