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triplelift.com
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triplelift.com

23 technologies
VerifiedGrowingVisit47.0K/mo$100M56323 Tech1 Leads
Deep Dive

TripleLift: The SSP That Bet on Creative

How a $100M revenue company is redefining programmatic advertising from the ground up

While most ad tech companies race to the bottom on price, TripleLift is betting its $100M+ revenue on creative quality. Their thesis is simple: creative drives performance, and technology should make that scalable. It's a high-stakes wager in a commoditized market.

$100.1M
annual revenue
563
employees
201K+
backlinks earned
42%
direct traffic (brand strength)

"In a world of header bidding wars and CPM arbitrage, TripleLift chose to compete on creativity. That's either genius or madness."

The Growth Trajectory

TripleLift's traffic profile reveals a mature, stable business. With 47K monthly visits and 42% direct traffic, they've built serious brand equity—unusual for an ad tech infrastructure play. The 41% organic search share suggests strong content marketing execution, while their 201K+ backlinks indicate legitimate industry authority. This isn't a startup burning cash on ads; it's a scaled platform with staying power.

Technical DNA

Their tech stack tells the story of a performance-obsessed engineering culture. jQuery and Tailwind CSS for rapid UI iteration, Swiper for mobile-first experiences, and core-js for modern JavaScript standards. But the real signal is New Relic—this team obsesses over performance metrics at the infrastructure level. They're not just serving ads; they're engineering speed and reliability into every millisecond of the auction.

The leadership team reflects this dual focus on product and scale. CEO Dave Helmreich (ex-AdMeld, Google) brings enterprise ad tech chops. Chief Product Officer Andrew Eifler ensures the creative engine actually works. CMO Meredith Brace bridges the gap between technical capability and market demand. This is a team that understands both the publisher's pain and the advertiser's obsession with ROI.

  • Creative-first SSP positioning in a commoditized market
  • Strong brand equity (42% direct traffic suggests high recall)
  • Enterprise-scale infrastructure (563 employees, $100M+ revenue)
  • Content strategy driving 200K+ backlinks
  • Leadership with deep ad tech and Google DNA
Not competing on raw CPM price
Owns the 'creative performance' category
Limited brand recognition outside ad tech circles
Sustainable business model (not VC-burning)
Single Trustpilot review suggests B2B focus over consumer awareness
Technical moat built on speed and reliability

The Creative Moat Is Real

In a race to the bottom, TripleLift is racing upward—on quality, not price. For investors and founders, this is a masterclass in differentiation.

What tech stack does Triplelift use?

37 detected
Security1
Programming Languages1
Marketing Automation1
Web Standards2
JavaScript Libraries4
Tracking & Analytics14
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
M
Microsoft Ads (Bing)
H
HubSpot
J
jsDelivr
H
HubSpot
G
Google Tag Manager
A
Analytics Service
N
New Relic
L
LinkedIn Insight Tag
G
Google Analytics
G
Google DoubleClick
L
LinkedIn

How much traffic does Triplelift get?

Traffic & Engagement

38.4K
Monthly Visits
-34.0%
4.5
Pages/Visit
39:10
Avg. Duration
49%
Bounce Rate
Monthly Traffic Trend-16%
45.9K
Oct 2025
Oct
58.1K
Nov 2025
Nov
38.4K
Dec 2025
Dec

Rankings

#640,776
Global Rank
#97,843
Germany Rank
Advertising and Marketing
Category

Backlinks & Authority

201.7K
Backlinks
7.3K
Ref. Domains
36
Authority Score
Low
Penalty Risk
Backlinks Trend-87%
1.6M
Jul 2025
Jul
1.1M
Aug 2025
Aug
550.2K
Sep 2025
Sep
221.7K
Oct 2025
Oct
212.1K
Nov 2025
Nov
201.7K
Dec 2025
Dec

Search Traffic

Organic
2.8K

Top Organic Keywords

#1triplelift
70 vol96.5%
#94advertising icon
90 vol
#80dsp medias
70 vol
#20tl impact
110 vol

Where is Triplelift's audience located?

🇩🇪Germany33.6%
🇺🇸United States18.7%
🇦🇹Austria17.4%
🇬🇧United Kingdom9.0%
🇰🇷South Korea6.7%

Who competes with Triplelift?

Device Distribution

Desktop62.7%
Mobile37.3%

What keywords does Triplelift rank for?

5 keywords
1triplelift4.5K vol$5.17
2triplelift careers690 vol
3tripplelift210 vol
4triplelift llc170 vol
5triple lift300 vol$5.44

How is Triplelift's SEO?

Open Graph Image

OG Image preview
og:image

https://triplelift.com/wp-content/uploads/2021/07/TripleLift-Logo.png

Meta Tags

title29 chars

TripleLift - The Creative SSP

og:title

Home

languageEN-US

H1 Tags

h1The Creative SSP where creativity drives performance

Schema Types

Unknown

What is Triplelift's revenue?

$100M
Annual Revenue
563
-7%
Employees
$178K
Revenue/Employee
$17M
Total Funding
#7,679
Growjo Rank
Martech
New York, United States
Headquarters

Who works at Triplelift?

Loading leads...

What do customers think of Triplelift?

TripleLift

TripleLift

3.7
1 reviews

Categories

Marketing Agency#undefinedAdvertising Agency#undefinedMedia and Marketing Agency#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (1)

Filter by rating:
Shadrick Kaponda
8/21/2025
🇿🇲 Zm1 reviewsOrganicUnverified
Experience date: 7/22/2025
It's a good platform

It's a good platform

Frequently Asked Questions about Triplelift

What is Triplelift's Revenue?
Triplelift generates approximately $100M in annual revenue. With 563 employees, that's $177,800 per employee. The company has raised $17M in total funding.
How fast is Triplelift growing?
Triplelift has declined by 34.0% in the last 6 months according to traffic data. employee count has changed by -7% year over year.
How do people interact with Triplelift?
When visiting Triplelift, visitors view an average of 4.5 pages per visit, and spend around 39:10 on the site, and the bounce rate is 49.1%.
How do people find Triplelift?
35.5K people (93%) visit Triplelift directly. 2.8K (7%) find them through organic search.
Who uses Triplelift?
Triplelift's top market is Germany with 12.9K visitors (33.6%). United States is 2nd with 7.2K (18.7%). Austria is 3rd with 6.7K (17.4%).
What technologies does Triplelift use?
Triplelift uses 23 technologies across their website including Security, Programming Languages, CMS. Key technologies include HSTS, PHP, Contentful, WordPress.
Who are Triplelift's competitors?
Triplelift's main competitors include GeistM, MGID, PowerInbox, Sharethrough, LockerDome. These companies operate in similar markets and compete for the same customer base.
What do customers think of Triplelift?
Triplelift has a Trustpilot score of 3.7 out of 5 (3 stars) based on 1 customer reviews.

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How to contact Triplelift?

What are Triplelift's key pages?

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About triplelift.com

Company Overview

triplelift.com
Website
business_and_consumer_services
Industry
#657,065
Global Rank
47.0K
Monthly Visitors
23
Technologies
1+
Employees

Contact triplelift.com

Technology Stack

triplelift.com uses 23 technologies across their website including HSTS, PHP, Contentful, WordPress, and more.

Security

HSTS

Programming Languages

PHP

CMS

Contentful, WordPress

CDN

jsDelivr

Cloud & Hosting

Amazon S3, Amazon Web Services

Marketing Automation

HubSpot

Traffic & Audience

47.0K
Monthly Visits
41%
Bounce Rate
2.1
Pages/Visit
0:14
Avg. Duration

triplelift.com receives approximately 47.0K monthly visitors and ranks #657,065 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:14 on the site.

The majority of triplelift.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is triplelift.com?
triplelift.com is a website that you can visit at https://triplelift.com. Use TechList.ai to discover the technologies, analytics, and company information about triplelift.com.
What technologies does triplelift.com use?
triplelift.com uses 23 technologies including HSTS, PHP, and 17 more. View the full tech stack analysis above.
How do I contact triplelift.com?
You can contact triplelift.com through their contact page.
What are triplelift.com's social media accounts?
triplelift.com is active on twitter, youtube, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is triplelift.com hiring?
Check triplelift.com's careers page for current job openings and opportunities. The company has 1+ known employees.
How popular is triplelift.com?
triplelift.com receives approximately 47.0K monthly visitors and ranks #657,065 globally. Traffic is growing by 55.2% month-over-month.

Related Searches

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This page provides publicly available information about triplelift.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit triplelift.com directly at https://triplelift.com.