truelayer.com
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TrueLayer: The Open Banking Trojan Horse
How a UK fintech is quietly replacing Visa and Mastercard with bank-to-bank payments
While the world obsesses over crypto and BNPL, TrueLayer is executing a high-stakes raid on the $150B digital payments oligopoly. They're not building another wallet—they're wiring directly into the banking infrastructure that Visa and Mastercard were built to bypass.
"TrueLayer isn't competing with payment networks—they're making them irrelevant by going direct to the source: your bank account."
The Traffic Paradox
Here's what's fascinating: 9.7M monthly visits with only 9% from organic search. That screams enterprise sales engine, not SEO. Their 44% direct traffic is pure brand moat—developers and CFOs typing 'truelayer.com' because they're already sold. The 65.7% 'undefined' traffic? Likely API calls and embedded widgets, the invisible infrastructure that makes this model work.
Developer-First GTM
TrueLayer's secret weapon is developer obsession. While fintech incumbents schmooze bankers, TrueLayer built a product that engineers actually want to use. Their tech stack—Tailwind, PWA, Cloudflare—screams modern dev tooling, not enterprise bloat. This is how you win infrastructure: make the integrator's job frictionless, and they'll force their CFO to buy.
The Trustpilot score tells a different story though. At 1.8/5 from 33 reviews, either their customer experience is broken or—and this is more likely—early open banking friction is still brutal. Failed payments, bank auth issues, and UX gaps plague the entire open banking space. TrueLayer's bet: that pain is temporary, and network effects will crush it.
- Open banking payments bypass card networks entirely—0.2% vs 2.9% fees
- Real-time settlement vs 2-3 day merchant delays
- Bank-grade security eliminates chargeback fraud
- Direct bank API integration creates data moat
The Real Question
Can TrueLayer scale fast enough before incumbents copy their playbook and banks build direct? The moat is thin: first-mover developer lock-in and regulatory complexity. But if they nail it, they're not a payment processor—they're the new rails.
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TrueLayer - Europe's leading open banking platform
We power faster and safer online payments with our open banking payments network. Onboard users, accept payments & make payouts in seconds. Learn more today.
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Reviews (20)
Made a wrong payment transfer of £1020…
Made a wrong payment transfer of £1020 to a company who ceased trading in 2023. Realised that True Layer we servicing financials for that company so I got in touch with them chasing my money in extreme distress. Got through someone somehow and they understood my case, escalated issue to internal departments and 5 days later got a message "your money has been returned to your account". Cannot thank you guys more as it was extremely stressful, thinking that I might never get my money back. Big thanks to Krasimir and Sam as both dealt with my issue, understood the stress I was going through, kept following up with me with regular updates. Cannot be more grateful TRUE LAYER. Your people are your assets.
Hello Waqar, We would like to express our sincere gratitude for your fantastic review. We are absolutely thrilled that we were able to swiftly resolve the issue and return your funds. We wish you the very best in all your future endeavours! Warm regards, The TrueLayer Team
Great after initial wobble
I am a small sole developer creating a proof of concept for a new product aimed at changing how people approach money. The goal is to provide a single value representing their total savings by subtracting monthly recurring costs from their total funds. This value would be displayed in a mobile widget, allowing users to set savings goals and gamify the savings process. Connecting to banks to retrieve balances was my biggest concern, but after an initial issue with obtaining an access token, I was able to use the data APIs to connect bank accounts and have a working proof of concept within a few hours. The API is fast, easy to use, and provides accurate, up-to-date data. It includes various routes such as list accounts, get account balances, and get account transactions, covering many use cases with several integrated providers. My only feedback for improvement is that it would be beneficial to normalise data between card types. For example, normal savings accounts and credit cards require slightly different logic to get the balance. Additionally, a more interactive onboarding process in the console could help alleviate some initial setup frustrations . Overall, I will continue developing this project and using Truelayer to do so.
Really easy way to make instant…
Really easy way to make instant payments. Quick and easy to connect my bank especially when I didn’t have my card handy.
This is a great link to push money from…
This is a great link to push money from my bank account to pay for things on apps like Freetrade. It’s fast and easy to use.
Crash waiting screen
I have to use truelayer often because my bank account only gives that option for moving money between my accounts. Their software works but always glitches on iPhone. Loops on both banks and just gives waiting screens on both sides. When I see this I know the transaction has actually happened and have to hard crash out of both bank applications to reboot and see the successful transactions. Pathetic software that can’t even tell you it’s complete! Get it sorted and stop telling customers to contact their bank!
Hello Stuart, This is Eva from the Client Operations team, hope this finds you well! Thank you kindly for flagging this, I’m sorry to hear about the loops and waiting screens you’ve experienced on your iPhone. The flow you’re using hands you to your bank’s app to authorise, then back to our checkout to show the result. On some iOS setups the return step can stall, even when the payment has completed. A few quick fixes usually resolve it: 1. Set Safari as the default browser, or (if you're already using that browser) try again in Chrome. 2. In Settings → Safari, turn off “Prevent Cross-Site Tracking” and “Block All Cookies”, and disable any Content Blockers. 3. Avoid Private/Incognito mode and clear cookies and cache, then retry. 4. Fully close and reopen the bank app before authorising again. These steps address the iOS behaviours that cause the “stuck loading” you’re seeing and help the result screen display correctly. You can also rely on your transaction list for confirmation if the screen doesn’t refresh right away. For more iOS tips, we keep an updated guide here: https://support.truelayer.com/hc/en-us/articles/360002574378-I-use-Safari-on-iOS-and-I-m-having-issues-connecting-to-a-new-bank We’re continuously improving the result screens shown after bank authorisation, including how long we wait before showing the final status, so you should see fewer of these stalls over time. If you’re still running into this, please share the time of your latest attempt, the bank name and some visuals with the platform you're using TrueLayer on: our clients have the debug information we can use to look into this for you (all the data is encrypted on our side). Wishing you a great evening ahead and hope this reply helps a bit! Kindest regards, Eva
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About truelayer.com
We power faster and safer online payments with our open banking payments network. Onboard users, accept payments & make payouts in seconds. Learn more today.
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truelayer.com uses 19 technologies across their website including Font Awesome, Adobe Fonts, HSTS, PHP, and more.
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truelayer.com receives approximately 9.7M monthly visitors and ranks #5,628 globally. The website has a bounce rate of 36% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 2:43 on the site.
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