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Yapily: The Open Banking Antidote to Legacy Finance
How a London fintech is stitching together Europe's fragmented banking infrastructure
While most fintechs fight over the same consumer wallets, Yapily is building the plumbing for the entire industry. Their API connects to thousands of banks across 19 countries in minutes—no bank partnerships required. This isn't another neobank; it's the infrastructure layer making open banking actually work.
"Yapily isn't competing with Plaid—they're building the European alternative that regulators actually trust."
The Silent Infrastructure Play
With 714K monthly visits and 47% direct traffic, Yapily's users aren't consumers—they're developers and product teams at fintechs, banks, and enterprises. The 32% organic search traffic reveals a strong inbound engine for technical decision-makers searching for open banking solutions. Unlike consumer fintechs chasing vanity metrics, Yapily's growth is built on B2B stickiness.
The Competitive Landscape Reality Check
The keyword data tells a brutal story: Plaid dominates with 213K monthly searches, while Tink (29K) and TrueLayer (9K) fight for scraps. Yapily doesn't even crack the top 5 organic keywords. This isn't a weakness—it's a strategic choice. They're not winning on brand awareness; they're winning on bank coverage and regulatory compliance where Plaid is weaker in Europe. Their 19-country footprint is their moat.
The company's leadership team reveals their priorities: a Chief Legal, Risk & Compliance Officer sits at the C-suite level, while VPs lead Product, Platform, and Customer Engineering. This isn't a product-led growth play—it's a compliance-first enterprise strategy. In open banking, regulatory moats are more valuable than viral marketing.
- Enterprise-first architecture: 246 employees serving B2B clients, not consumers
- Regulatory moat: Compliance leadership embedded at the executive level
- European focus: 19-country coverage where US competitors struggle with local regulations
- Developer-centric: 32% organic traffic from technical search queries
The Infrastructure Winner Takes None
Yapily's bet is that European open banking needs local compliance more than global brand recognition. While US giants chase search volume, Yapily is quietly becoming the default backend for fintechs that need to actually connect to banks—not just talk about it.
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Yapily - Open Banking Platform
Connect to thousands of banks across 19 countries in minutes through Yapily's open banking API. Access data, process payments, and much more. What will you build?
Yapily | Open Banking API Infrastructure Platform
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10/10
10/10. fast support, great service, reliable connections!
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About yapily.com
Connect to thousands of banks across 19 countries in minutes through Yapily's open banking API. Access data, process payments, and much more. What will you build?
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yapily.com uses 16 technologies across their website including Vimeo, Google Fonts, Storyblok, and more.
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yapily.com receives approximately 715.0K monthly visitors and ranks #89,672 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 2:37 on the site.
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