Executive search has historically been a closed, relationship-driven industry. True is betting that data can replace intuition, using a tech-first approach to match top-tier talent with global finance and tech giants.

"True isn't just a recruiter; it's an algorithm wrapped in a service layer, aiming to commoditize the 'black box' of executive hiring."

The tech stack—WordPress, Tailwind, Alpine.js—suggests a pragmatic, cost-effective approach to their public-facing web presence. While not bleeding edge, it prioritizes speed and SEO performance, which aligns with their need to rank for high-value keywords like 'zishan sajid true' and 'steve carnacchia true search'—likely high-volume internal searches.

• Niche Dominance: They own the 'True Search' keyword territory, effectively suppressing competitors in organic results.
• Hybrid Model: Combines the high-touch service of executive search with the scalability of a SaaS platform.
• Global Reach: While specific countries are undefined in the data, the 'global reach' branding suggests a US-centric base expanding into EMEA or APAC.