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truleaf.ca
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truleaf.ca

15 technologies
VerifiedVisit1.9K/mo$2M1815 Tech
Deep Dive

TruLeaf: The Quiet Giant of Canadian Vertical Farming

How a small team built a smart system with 1.8M in revenue and massive untapped potential

In the noisy world of AgTech, TruLeaf isn't shouting for attention—it's growing food. While competitors chase hype, this Canadian firm has quietly built a multi-level vertical farming system that's already generating real revenue. The question isn't whether vertical farming works; it's whether TruLeaf's quiet efficiency is the blueprint for the industry's survival.

$1.8M
Annual Revenue
18
Employees
1,866
Monthly Visits
42%
Direct Traffic

"TruLeaf proves that vertical farming's future isn't about scale—it's about smart control."

The Efficiency Paradox

With just 18 employees generating $1.8M in revenue, TruLeaf operates at a staggering $100k per employee efficiency ratio. This isn't a startup burning cash on growth—it's a lean operation focused on system optimization. Their 42% direct traffic share suggests a strong B2B model where customers seek them out directly, bypassing the noisy competitive landscape.

The Traffic Anomaly

Here's the data puzzle: 1,866 monthly visits with 33% organic search seems modest for a company with $1.8M revenue. But look closer—'truleaf' searches (280 monthly) are nearly matched by 'goodleaf' (310 monthly). This suggests brand confusion or a strategic partnership. Their true market might be larger than direct traffic indicates, hiding behind partner brands and white-label relationships.

The tech stack reveals their priorities: Tailwind CSS and Bootstrap for rapid UI development, Smartlook for user behavior tracking, and HSTS for security. This isn't a company throwing money at flashy tech—they're using practical, modern tools to build a system that works. The absence of heavy marketing tech (like HubSpot or Marketo) suggests they rely on relationships, not inbound funnels.

  • Multi-level vertical farming isn't just stacking shelves—it's about controlled microclimates
  • Their 'Smart Plant System' trademark suggests proprietary tech in automation or monitoring
  • 100% Canadian traffic share indicates either a hyper-local focus or untapped international potential
  • The absence of funding data suggests bootstrapped profitability or private backing
No massive social media presence
Profitable operations with $1.8M revenue
No viral content strategy
Proprietary Smart Plant System® technology
No rapid scaling announcements
Direct B2B relationships driving 42% of traffic

TruLeaf is the dark horse of Canadian AgTech

While others chase valuations, they're building a sustainable business model that could outlast the vertical farming hype cycle. The real opportunity isn't in their current revenue—it's in the system they've built that can scale efficiently when the market matures.

What tech stack does Truleaf use?

20 detected
Analytics & Marketing2
Web Standards2
Frontend Frameworks1
Tracking & Analytics5
G
Google Analytics
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google Analytics

How much traffic does Truleaf get?

Traffic & Engagement

1.9K
Monthly Visits
2.0
Pages/Visit
0:38
Avg. Duration
35%
Bounce Rate
Monthly Traffic Trend-45%
3.4K
Oct 2025
Oct
2.4K
Nov 2025
Nov
1.9K
Dec 2025
Dec

Traffic Sources

Search
33%
Direct
42%
Social
10%
Referrals
13%
Email
0%
Paid
2%

Where is Truleaf's audience located?

🌍100.0%

What keywords does Truleaf rank for?

5 keywords
1truleaf280 vol$2.37
2goodleaf310 vol$0.31
3true leaf llc dba true leaf market careers210 vol
4true leaf farms130 vol
5goodleaf canada40 vol

How is Truleaf's SEO?

Open Graph Image

OG Image preview
og:image

http://static1.squarespace.com/static/5ac38bb42487fd8025815689/t/5acba56e1ae6cf686a04d786/1523295601452/Truleaf+Logo+-+white+with+mark-01.png?format=1500w

Meta Tags

title7 chars

TruLeaf

description155 chars

The TruLeaf Smart Plant System® is an innovative technology that leverages multi-level vertical farming to create a controlled and efficient indoor farm.

og:description

The TruLeaf Smart Plant System® is an innovative technology that leverages multi-level vertical farming to create a controlled and efficient indoor farm.

languageEN-CA

H1 Tags

h1Growing today's food with tomorrow's technology.

Schema Types

WebSiteOrganizationLocalBusiness

What is Truleaf's revenue?

$2M
Annual Revenue
18
-5%
Employees
$102K
Revenue/Employee
Halifax, CAN
Headquarters

Who works at Truleaf?

Loading leads...

What do customers think of Truleaf?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Truleaf

What is Truleaf's Revenue?
Truleaf generates approximately $2M in annual revenue. With 18 employees, that's $102,000 per employee.
What does Truleaf do?
The TruLeaf Smart Plant System® is an innovative technology that leverages multi-level vertical farming to create a controlled and efficient indoor farm.
How fast is Truleaf growing?
Truleaf employee count has changed by -5% year over year.
What technologies does Truleaf use?
Truleaf uses 15 technologies across their website including Fonts, Security, CMS. Key technologies include Font Awesome, Adobe Fonts, HSTS, reCAPTCHA, Squarespace.
Who are Truleaf's competitors?
Truleaf's main competitors include TruLeaf, Smallfood. These companies operate in similar markets and compete for the same customer base.

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What are Truleaf's key pages?

Export truleaf.ca Data

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About truleaf.ca

The TruLeaf Smart Plant System® is an innovative technology that leverages multi-level vertical farming to create a controlled and efficient indoor farm.

Company Overview

truleaf.ca
Website
business_and_consumer_services
Industry
#7,910,142
Global Rank
1.9K
Monthly Visitors
15
Technologies

truleaf.ca Key Pages

Contact truleaf.ca

Technology Stack

truleaf.ca uses 15 technologies across their website including Font Awesome, Adobe Fonts, HSTS, reCAPTCHA, Squarespace, and more.

Fonts

Font Awesome, Adobe Fonts, Google Fonts

Security

HSTS, reCAPTCHA

CMS

Squarespace

Analytics & Marketing

Smartlook, Google Analytics

Performance

Lazy Loading, Priority Hints

Web Standards

Twitter Cards, RSS

Traffic & Audience

1.9K
Monthly Visits
35%
Bounce Rate
2.0
Pages/Visit
0:38
Avg. Duration

truleaf.ca receives approximately 1.9K monthly visitors and ranks #7,910,142 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:38 on the site.

The majority of truleaf.ca's traffic comes from .

Frequently Asked Questions

What is truleaf.ca?
The TruLeaf Smart Plant System® is an innovative technology that leverages multi-level vertical farming to create a controlled and efficient indoor farm.
What technologies does truleaf.ca use?
truleaf.ca uses 15 technologies including Font Awesome, Adobe Fonts, Google Fonts, HSTS, reCAPTCHA, and 9 more. View the full tech stack analysis above.
How do I contact truleaf.ca?
You can contact truleaf.ca via email at [email protected] or through their contact page.
What are truleaf.ca's social media accounts?
truleaf.ca is active on twitter, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is truleaf.ca hiring?
Check truleaf.ca's careers page for current job openings and opportunities.
How popular is truleaf.ca?
truleaf.ca receives approximately 1.9K monthly visitors and ranks #7,910,142 globally. Traffic is declining by 23.3% month-over-month.

Related Searches

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This page provides publicly available information about truleaf.ca. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit truleaf.ca directly at https://truleaf.ca.