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trypura.com

30 technologies
VerifiedGrowingVisit27.2K/mo$32M27930 Tech
Deep Dive

Pura: The Fragrance Subscription Trap

A $32M smart home scent company that's struggling to win over consumers

Pura has built a $32M fragrance empire on the promise of smart, effortless home scenting, but a 1.4/5 Trustpilot rating tells a different story. This is the tale of a hardware-first subscription model that's fighting an uphill battle against consumer sentiment.

$32.1M
Annual Revenue
279
Employees
27K
Monthly Visits
1.4/5
Trustpilot Rating

"They're selling hardware at cost to lock you into a fragrance subscription that customers consistently rate as one of the worst in the lifestyle category."

The Subscription Gamble

Pura's model is classic venture playbook: sell the diffuser cheap ($34.99) to acquire customers, then monetize through recurring fragrance subscriptions. With 50% direct traffic and only 12% organic search, they're heavily reliant on brand awareness and paid acquisition. The 20% monthly discount on subscriptions is designed to create stickiness, but the 1.4-star rating suggests the retention story isn't playing out as planned.

The Trust Deficit

The numbers reveal a stark reality: 160 Trustpilot reviews averaging 1.4/5 is catastrophic for a lifestyle brand. Top search queries like 'do I have to send back my pura sent for a return' indicate friction in the customer experience. When customers are searching for return policies rather than scent recommendations, you have a product-market fit problem, not a marketing problem.

Their tech stack shows ambition—Swiper, Tailwind, PWA, and modern frameworks suggest they're building for scale. But the 27,241 monthly visits on a global rank of #732,238 indicates they're struggling to break through in a crowded wellness and lifestyle market. The 'undefined' country showing 100% traffic suggests data tracking issues or a predominantly US-focused audience that hasn't scaled internationally.

  • Hardware as loss leader: $34.99 diffuser priced to acquire, not profit
  • Subscription dependency: 20% monthly discount creates lock-in, but poor retention signals
  • Trust crisis: 1.4/5 rating with 160 reviews indicates systemic customer satisfaction issues
  • Traffic concentration: 50% direct traffic shows brand recognition but weak organic growth
  • Search intent problem: Return policy queries dominate over product discovery
Trustpilot rating of 1.4/5 (catastrophic for lifestyle brand)
Strong brand awareness (50% direct traffic)
Only 12% organic search traffic (weak SEO moat)
Modern tech stack (PWA, Tailwind, React frameworks)
Return policy searches dominate keyword strategy
Clear subscription economics (20% discount for retention)
Global rank of #732,238 (struggling for visibility)
Dedicated fragrance leadership (Director of Fragrance role)

The Fragrance Subscription Paradox

Pura proves that selling hardware is easier than selling trust—and in the subscription economy, trust is the only moat that matters.

What tech stack does Trypura use?

44 detected
Error Tracking1
Programming Languages1
Cloud & Hosting1
Privacy & Consent1
Marketing Automation1
Customer Support1
E-commerce & Payments2
A/B Testing1
Web Standards2
UI Libraries2
JavaScript Libraries2
Tracking & Analytics14
G
Google Analytics
G
Google Tag Manager
S
Segment
F
FullStory
P
Pinterest Tag
S
Segment
G
Google Tag Manager
B
Bing
T
Tracking Pixel
G
Google Ads
M
Microsoft Clarity
G
Google DoubleClick
P
Pinterest
A
Amazon CloudFront

How much traffic does Trypura get?

Traffic & Engagement

27.2K
Monthly Visits
6.6
Pages/Visit
7:44
Avg. Duration
37%
Bounce Rate
Monthly Traffic Trend-33%
40.6K
Oct 2025
Oct
21.8K
Nov 2025
Nov
27.2K
Dec 2025
Dec

Traffic Sources

Search
12%
Direct
50%
Social
8%
Referrals
28%
Email
0%
Paid
1%

Where is Trypura's audience located?

🌍100.0%

What keywords does Trypura rank for?

5 keywords
1do i have to send back my pura sent for a return300 vol
2pura diffuser9.5K vol$0.83
3pura.com390 vol
4pura reviews350 vol$1.28
5where can i smell pura scents280 vol

How is Trypura's SEO?

Open Graph Image

OG Image preview
og:image

http://pura.com/cdn/shop/files/social-image.jpg?v=1712352689

Meta Tags

title64 chars

Pura - Official Site - Best Smart Home Fragrance Diffuser System

description128 chars

Get the Pura Smart Home Fragrance Diffuser starting at $34.99. Become a subscriber and save 20% monthly on your home fragrances.

languageEN

Schema Types

BreadcrumbList

What is Trypura's revenue?

$32M
Annual Revenue
279
26%
Employees
$115K
Revenue/Employee
$4M
Total Funding
Orem
Headquarters

Who works at Trypura?

Loading leads...

What do customers think of Trypura?

Pura

Pura

1.4
160 reviews
✓ Claimed

Categories

Flavours, Fragrances and Aroma Supplier#undefined

Activity & Engagement

Reply Rate
98.27586206896551%
Avg. Reply Time
1.0 days
Claimed Date
9/19/2023

Contact Information

Address:
W 1250 S 815
Orem, US

Reviews (20)

Filter by rating:
Henry Gowin
1/7/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/6/2026
Porch Theft

I placed an order online. The delivery company left the package at an unsecure location and it was stolen. I emailed the delivery company and they replied that’s too bad but too bad. I called Capital One (my credit card) and they replied that’s too bad but we need a police report. I emailed Pura and they replied that’s too bad and we will send a replacement right away. THANK YOU PURA FOR THE EXCELLENT SERVICE!

Company Response1/20/2026

Thank you so much for taking the time to share your experience. We are incredibly sorry to hear about your stolen package and the frustration you faced with the delivery and credit card companies. We know how stressful that can be, and we never want our customers to be left empty-handed. We are thrilled that our team was able to step in and get a replacement sent to you immediately. It is our priority to make sure you are taken care of, and we are glad we could help turn a bad situation around. We hope you enjoy your Pura.

Phil Dodson
12/15/2025
🇺🇸 United States4 reviewsOrganicUnverified
Experience date: 12/13/2025
OMG the worst - but support excellent

OMG, the worst experience. I tried to login to return an order. Could not log in. Sent me to my apple account, tricked me into changing my apple PW, finally logged in. Required me to set up an account and then cannot find my orders. How is this possible. Never never shop with this organization....... Subsequent interaction with customer support was excellent. So I changed from 1 star to 3 star as an average

Company Response12/15/2025

Hi Phil, We are so sorry to hear about the frustration you have experienced with the login process and trying to return your order. We would be more than happy to look into this for you and see what we can do to assist. If you could please reply to this review with your order number, we can find your account and most recent order to help move this process forward. We want to ensure you are taken care of and hope to hear from you soon.

Stacie Byington
1/18/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 5/21/2025
I would give 0 stars if I could

I would give 0 stars if I could. Shame on the influencers out here promoting this junk. My diffuser doesn't work, reached out several times to cancel and they refuse. The scents stink. Horrible customer service.

Company Response1/20/2026

We are incredibly sorry to hear about your experience. It is disappointing to learn that your diffuser isn't working as expected and that you have felt unheard regarding your cancellation request. This is certainly not the standard of service or quality we aim to provide, and we want to get this resolved for you immediately. To help us locate your account and assist you right away, please send a recent order number to this review. We will review your account history to ensure your subscription and device issues are fully addressed.

Sandra Baxter
1/10/2026
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 12/13/2025
Car Diffuser Issues

I have several of the Smart Diffusers, but the one for the car is horrible!! The reason this has received a 1 star review is that it constantly comes on even though I will turn it off due to the strong scent. I continues to search wifi, and comes on radomly, and we can't figure out how to make it stop doing that. I would prefer I start it on my own versus it coming on as soon as I get close to my vehicle with my phone. We didn't realize it was doing that, and the scent has went way down due to it constantly coming on randomly on it's own. We do not have directions for this one like we do for all our other smart diffusers in our house.

Company Response1/12/2026

Hi Sandra, Thank you for sharing your feedback. We are sorry to hear about the frustration caused by your Pura Car Pro activating on its own and the resulting loss of fragrance. It sounds like your device is currently in "Automatic mode," which is the default setting designed to turn on when motion is detected, but we understand you prefer full manual control. You can easily adjust this behavior within the Pura app. simply navigate to your device settings and toggle "Automatic mode" to the off position. This will prevent the diffuser from turning on automatically when you enter your vehicle, ensuring it only runs when you choose to start it. If you have any trouble locating this setting or need further assistance, please reach out to our Customer Experience team at [email protected]. We appreciate your patience and hope this helps you enjoy your fragrance exactly how you want it.

RW
1/7/2026
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 1/2/2026
Faulty product and terrible customer service

If you want to buy new diffusers every year, this is the product for you. I bought 2 diffusers at the same time and what do you know? both diffusers died at the same time. Right about at the one year mark, but just inconvenient enough for them to point to a bunch of troubleshooting steps and then only for them to tell me once we were outside of a year that the product is out of warranty and they refuse to replace it. The product is not made well and will quickly siphon money out of your pocket. There are a bunch of companies in this category.. I would highly recommend trying a different one.

Company Response1/7/2026

Thank you for sharing your honest feedback with us. We are genuinely sorry to hear that both of your diffusers have stopped working and for the frustration caused by the timing of this issue. We understand how disappointing it is when a product does not meet expectations, especially when it concerns longevity. It is never our intention to prolong the troubleshooting process to bypass warranty coverage, and we regret that your experience with our support team felt that way. We aim to support our customers fully and want to ensure you feel heard and valued, regardless of the warranty status. Could you please provide your order number? We would appreciate the opportunity to take a second look at your case, review your history with our team, and see how we can better support you.

Frequently Asked Questions about Trypura

What is Trypura's Revenue?
Trypura generates approximately $32M in annual revenue. With 279 employees, that's $115,036 per employee. The company has raised $4M in total funding.
What does Trypura do?
Get the Pura Smart Home Fragrance Diffuser starting at $34.99. Become a subscriber and save 20% monthly on your home fragrances.
How fast is Trypura growing?
Trypura employee count has changed by 26% year over year.
What technologies does Trypura use?
Trypura uses 30 technologies across their website including Fonts, Security, Error Tracking. Key technologies include Font Awesome, hCaptcha, reCAPTCHA, Sentry.
Who are Trypura's competitors?
Trypura's main competitors include Bath and Body Works, Nest. These companies operate in similar markets and compete for the same customer base.
What do customers think of Trypura?
Trypura has a Trustpilot score of 1.4 out of 5 (1 stars) based on 160 customer reviews.

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About trypura.com

Get the Pura Smart Home Fragrance Diffuser starting at $34.99. Become a subscriber and save 20% monthly on your home fragrances.

Company Overview

trypura.com
Website
lifestyle
Industry
#732,238
Global Rank
27.2K
Monthly Visitors
30
Technologies

trypura.com Key Pages

Technology Stack

trypura.com uses 30 technologies across their website including Font Awesome, hCaptcha, reCAPTCHA, Sentry, and more.

Fonts

Font Awesome

Security

hCaptcha, reCAPTCHA

Error Tracking

Sentry

Programming Languages

PHP

CMS

Contentful

Cloud & Hosting

AWS CloudFront

Traffic & Audience

27.2K
Monthly Visits
37%
Bounce Rate
6.6
Pages/Visit
7:44
Avg. Duration

trypura.com receives approximately 27.2K monthly visitors and ranks #732,238 globally. The website has a bounce rate of 37% with visitors viewing an average of 6.6 pages per visit. Users spend an average of 7:44 on the site.

The majority of trypura.com's traffic comes from .

Frequently Asked Questions

What is trypura.com?
Get the Pura Smart Home Fragrance Diffuser starting at $34.99. Become a subscriber and save 20% monthly on your home fragrances.
What technologies does trypura.com use?
trypura.com uses 30 technologies including Font Awesome, hCaptcha, reCAPTCHA, and 24 more. View the full tech stack analysis above.
How do I contact trypura.com?
You can contact trypura.com via email at [email protected].
What are trypura.com's social media accounts?
trypura.com is active on tiktok, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is trypura.com hiring?
Check trypura.com's careers page for current job openings and opportunities.
How popular is trypura.com?
trypura.com receives approximately 27.2K monthly visitors and ranks #732,238 globally. Traffic is growing by 25.0% month-over-month.

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This page provides publicly available information about trypura.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit trypura.com directly at https://trypura.com.