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Tscherning: The Danish Construction Giant with a 2/5 Trustpilot Problem
A $89M revenue company betting on sustainability, but losing the customer trust war.
In the world of Danish construction, Tscherning isn't just building infrastructure—they're building a brand on 'ansvarlige løsninger' (responsible solutions). With $89.3M in revenue and 280 employees, they are a dominant force in demolition and environmental remediation. Yet, a deeper look at their digital footprint reveals a stark disconnect between their high-revenue operations and their public reputation.
"A company can claim to be the 'responsible choice,' but in the digital age, trust is measured in reviews, not revenue."
The Revenue vs. Reputation Paradox
Tscherning operates at the high end of the construction spectrum, handling complex projects like Køge Nord Station. With a workforce of 280 and nearly $90M in revenue, they are a heavyweight in the Danish market. However, their digital presence tells a different story. The site attracts only 3,241 monthly visits, and their global rank is a staggering #5,601,973. This suggests a heavy reliance on direct traffic (36%) and word-of-mouth, rather than organic discovery.
The Trustpilot Discrepancy
Here is where the narrative fractures. While Tscherning positions itself as the 'responsible choice,' their Trustpilot rating sits at a dismal 2/5 stars based on 10 reviews. In an industry where reputation is everything, this is a critical vulnerability. For a company of this size and revenue, the low volume of reviews suggests either a lack of customer engagement or a failure to leverage social proof. The 'responsible' branding rings hollow when the public feedback mechanism is essentially silent.
The keyword data reveals their core audience is searching for industry-specific terms like 'nedrivningsbranchen' (demolition industry) and 'hvem bygged køge nord station' (who built Køge Nord Station). This indicates a B2B or specialized audience rather than general consumers. However, the presence of 'tscherning ur' (Tscherning watch) in the top keywords is a curious anomaly, hinting at potential brand confusion or a legacy product line that complicates their modern identity.
- Tech Stack Modernity: Uses Vite and Tailwind CSS, suggesting an investment in modern frontend development.
- Niche Dominance: Holds strong search volume for specific Danish infrastructure projects.
- Brand Identity Crisis: The 'watch' keyword suggests potential confusion with unrelated entities.
- Digital Footprint: Extremely low traffic for a company of this revenue scale, indicating a traditional business model.
The 'Responsible Choice' Needs a Digital Audit
Tscherning has the revenue and the capability, but they are losing the reputation game online. For investors and partners, the disconnect between their financial success and their digital trust signals is the biggest red flag.
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Tscherning - Det ansvarlige valg
Tscherning er dedikeret til at skabe ansvarlige løsninger inden for anlæg, nedrivning, miljøsanering og byggepladsservice.
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Reviews (10)
Fantastisk firma
Fantastisk firma
Ulækre
Jeg holdte i kø med en bil fra tscherning i dag kl lidt i 12:00 ved rigshospitalet hvor en medarbejder smed sit affald ud af bilen. De kom ikke nogen efter og samlede op efter ham. Hvis de kan finde på det kan de vel finde på hvad som helst.
Hej Anders Tak for din anmeldelse og fordi du gør os opmærksomme på din oplevelse. Den adfærd, du beskriver, stemmer på ingen måde overens med vores virksomhedspolitik eller værdier, og affald må selvfølgelig aldrig smides i naturen eller på offentlig vej. Derfor tager vi også sådanne observationer meget alvorligt og vi følger selvfølgelig op internt for at sikre, at vores retningslinjer bliver efterlevet af alle medarbejdere. Hvis du fik noteret bilens nummerplade eller kan huske andre kendetegn ved bilen eller chaufføren, må du meget gerne sende det til os på [email protected], så vi kan undersøge sagen grundigere. På forhånd tak for din hjælp og opmærksomhed. Med venlig hilsen Tscherning
De skal rive centerhallen ned!
De skal rive centerhallen ned!, bevar centerhallen 🤬😡😡
Skammeligt firma
Skammeligt firma
Se mig mor
At lade som om man er grøn og få anerkendelse for det, er mere vigtig end at være det.
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About tscherning.dk
Tscherning er dedikeret til at skabe ansvarlige løsninger inden for anlæg, nedrivning, miljøsanering og byggepladsservice.
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tscherning.dk uses 17 technologies across their website including Font Awesome, HSTS, PHP, and more.
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Weglot
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Tealium
Traffic & Audience
tscherning.dk receives approximately 3.2K monthly visitors and ranks #5,601,973 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:15 on the site.
The majority of tscherning.dk's traffic comes from .
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