tuim.com.br
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Tuim: The Airbnb for Furniture in Brazil
How a 21-person team is disrupting the $1.5M revenue furniture market with rental models.
In a world obsessed with ownership, Tuim is betting big on the rental economy. Forget buying that heavy sofa for a 12-month lease—this Brazilian startup is turning furniture into a fluid, on-demand utility.
"Tuim isn't selling furniture; they are selling the absence of commitment."
The Target Audience: The Mobile Brazilian
Tuim’s data reveals a clear persona: the transient urbanite. With 100% of traffic originating from Brazil, they are hyper-focused on the moving demographic. The top keyword 'kit teletrabalho / home office' (670 volume) signals a massive pivot to remote work needs, while 'aluguel colchão casal bh' highlights a specific demand in Belo Horizonte for short-term living essentials.
The Growth Engine: SEO & Intent
Despite a modest monthly visit count of 5,899, the quality of traffic is high. With 54% coming from organic search and 31% direct, Tuim has built a brand that people actively seek out. They aren't relying on paid noise; they are capturing intent. The keyword 'aluguel de moveis' (170 volume) is a pure intent goldmine, and Tuim is positioned to capture it.
Their tech stack is lean but effective. They utilize standard tracking (Google Analytics, GTM) alongside behavioral tools like Hotjar to optimize the user journey. The absence of heavy enterprise ERP systems suggests a startup agility, allowing them to pivot quickly based on what the data tells them about user friction points.
- Niche Dominance: They own the 'aluguel de moveis' search vertical in Brazil.
- Operational Lean: $71k revenue per employee indicates efficient operations for a furniture logistics company.
- Hyper-Local Strategy: Focusing on specific cities like Belo Horizonte (BH) rather than trying to conquer all of Brazil at once.
The Verdict: A High-Potential Niche Play
Tuim is a classic 'small fish in a growing pond'—profitable, lean, and perfectly timed for the remote work revolution.
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Meta Tags
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About tuim.com.br
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Company Overview
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Technology Stack
tuim.com.br uses 20 technologies across their website including Font Awesome, Google Fonts, HSTS, Contentful, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
Contentful
Cloud & Hosting
Amazon S3, Vercel
Advertising
DoubleClick Floodlight, Pinterest Tag, LinkedIn Insight Tag, TikTok Pixel +2 more
Analytics & Marketing
Clarity, Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
tuim.com.br receives approximately 5.9K monthly visitors and ranks #3,311,456 globally. The website has a bounce rate of 74% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:28 on the site.
The majority of tuim.com.br's traffic comes from .
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