turnongreen.com
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TurnOnGreen: The EV Charging Underdog
Analyzing the small but focused player in the crowded EV infrastructure market.
In a market dominated by giants like ChargePoint and Tesla, TurnOnGreen is betting on a niche B2B strategy with just 8 employees and $1.1M in revenue. It's a high-stakes game of focus over scale.
"They aren't trying to win the charging war; they're trying to own the business installation niche."
The B2B Focus
With a team of only 8 people, TurnOnGreen isn't building a consumer app for every EV driver. Their model relies on providing hardware and software specifically for businesses. The 46% direct traffic suggests a concentrated client base returning to manage their installations, rather than a broad consumer search volume.
The SEO Disconnect
Their top organic keyword is 'turn on green ev charger' (520 volume), which is essentially branded traffic. The rest of their top keywords—like 'sce panel upgrade rebate' and '11kw ev portable charger in norway'—reveal a fragmented, reactive SEO strategy rather than a dominant category play. They are chasing long-tail queries, not owning the 'EV charging' conversation.
The company is part of Coolisys, a broader electronics manufacturer, which explains the 'quality innovations' keyword appearing in their traffic. This suggests their tech stack (jQuery, Bootstrap) and approach are rooted in traditional engineering rather than modern, consumer-first SaaS UX. They are selling hardware reliability first, digital experience second.
- Micro-team execution: 8 employees managing $1.1M in revenue.
- Niche keyword strategy: Targeting specific rebates and localized hardware specs.
- Legacy tech stack: Heavy reliance on jQuery and Bootstrap signals a utilitarian product focus.
The Small Player's Edge
TurnOnGreen proves that in the EV infrastructure gold rush, there is still value in being the quiet contractor rather than the loud consumer brand.
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Meta Tags
TurnOnGreen | EV Charging – TurnOnGreen provides dependable EV chargers and software for businesses, making installation, management, and charging easy for every site.
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About turnongreen.com
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Technology Stack
turnongreen.com uses 22 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Privacy & Consent
Complianz
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Facebook Pixel
Traffic & Audience
turnongreen.com receives approximately 1.9K monthly visitors and ranks #7,662,978 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:42 on the site.
The majority of turnongreen.com's traffic comes from .
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