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twistlock.com
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twistlock.com

16 technologies
VerifiedGrowingVisit1.9K/mo$9M016 Tech
Deep Dive

Twistlock's Identity Crisis: Rebranding to Prisma Cloud

A $63M acquisition's struggle to outrun its legacy name in the cloud security race

Twistlock.com redirects to Prisma Cloud, but 1,030 monthly searches still scream for the old brand. Palo Alto Networks spent $63M acquiring Twistlock in 2019, yet the domain's traffic has plummeted to just 1,880 visits/month—a ghost ship in the cloud security ocean.

1,880
monthly visits
60%
direct traffic (zombie visitors)
18%
organic search
1,030
monthly 'twistlock' searches

"When your brand name outlives its acquisition, you're not selling a product—you're managing a redirect."

The Traffic Paradox

Twistlock's traffic tells a story of identity loss. 60% of visitors type twistlock.com directly—likely legacy users searching for a login portal or old documentation. Only 18% come from organic search, suggesting SEO efforts have failed to pivot from 'Twistlock' to 'Prisma Cloud.' The domain ranks #8.6M globally, worse than a mid-sized blog, yet the parent brand thrives. This is the classic acquisition graveyard: the tech lives on, the brand fades into oblivion.

The Developer Dilemma

Twistlock's keyword data reveals its true audience: DevOps engineers debugging RHEL-08-010295 compliance checks and localhost:80823 connection issues. These aren't decision-makers; they're hands-on users troubleshooting container security. The search volume for 'twistlock defender' (300/month) confirms this—users are searching for the specific agent, not the platform. Meanwhile, Prisma Cloud targets CISOs with 'comprehensive cloud native application protection.' The disconnect is stark: the brand that built Twistlock's reputation now fights its own legacy.

The site's tech stack reveals another layer: jQuery, Bootstrap, and DaisyUI—technologies that feel dated in 2024. Yet Vite and PWA suggest modernization efforts. This duality mirrors the brand itself: legacy infrastructure propping up next-gen cloud security. The real question isn't about tech debt; it's about brand equity. Twistlock was a pioneer in container security, but Palo Alto Networks buried it under Prisma Cloud's umbrella. Now, the domain is a museum piece—visited by loyalists, ignored by prospects.

  • Twistlock.com is effectively a redirect to Prisma Cloud, but legacy SEO and direct traffic keep it alive
  • 1,030 monthly searches for 'twistlock' prove the brand still has residual value
  • Traffic is dominated by undefined countries (65.6% + 34.4%), suggesting poor geo-targeting or bot traffic
  • The site ranks for hyper-specific compliance strings, not broad security terms
No clear brand identity—Twistlock or Prisma Cloud?
Palo Alto Networks' backing provides enterprise credibility
Traffic is 60% direct (likely lost users)
Prisma Cloud is positioned as a 'comprehensive CNAPP' (cloud native application protection)
SEO strategy has failed to migrate search equity
Dima Stopel's leadership ensures technical depth remains
Tech stack feels legacy despite modern features
Acquisition of Twistlock added container security DNA to a firewall giant

The Brand Graveyard is Real

Twistlock's 1,880 monthly visitors are a monument to failed rebranding—yet the technology survives. For founders: when you acquire, you must migrate or kill the old brand. Half-measures create zombie domains that drain equity and confuse markets. Prisma Cloud won, but Twistlock.com lost the battle for relevance.

What tech stack does Twistlock use?

21 detected
JavaScript Libraries1
UI Libraries1
Build Tools1
Web Standards2
Performance1
Tag Managers1
Customer Support1
Privacy & Consent1
Security1
Tracking & Analytics5
G
Google Analytics
G
Google Tag Manager
G
Google Static
G
Google DoubleClick
G
Google APIs

How much traffic does Twistlock get?

Traffic & Engagement

1.9K
Monthly Visits
1.6
Pages/Visit
0:08
Avg. Duration
45%
Bounce Rate
Monthly Traffic Trend+102%
929
Oct 2025
Oct
286
Nov 2025
Nov
1.9K
Dec 2025
Dec

Traffic Sources

Search
18%
Direct
60%
Social
8%
Referrals
9%
Email
0%
Paid
5%

Where is Twistlock's audience located?

🌍65.6%
🌍34.4%

What keywords does Twistlock rank for?

5 keywords
1rhel-08-010295500 vol
2twistlock1.0K vol$11.87
3localhost:80823370 vol
4twistlock defender300 vol
5linux pass_min_len unknown item 'pass_min_len'250 vol

How is Twistlock's SEO?

Open Graph Image

OG Image preview
og:image

https://www.paloaltonetworks.com/etc/clientlibs/pan-templates/seoimages/social-prisma.png

Meta Tags

title64 chars

Prisma Cloud | Comprehensive Cloud Security - Palo Alto Networks

description163 chars

Prisma Cloud is the most complete Cloud Native Application Protection Platform (CNAPP) for code to cloud security in any cloud, multicloud, and hybrid environment.

og:title

Prisma Cloud | Comprehensive Cloud Security

languageEN-US

H1 Tags

h189% of security leaders agree: It’s time to merge cloud and SOC.99% of orgs use GenAI for coding. Is your security keeping up?
h1Cortex Cloud 2.0
h1Cortex Cloud Interactive Workshops

Who works at Twistlock?

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What do customers think of Twistlock?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Twistlock

What is Twistlock's Revenue?
Twistlock generates approximately $9M in annual revenue. The company has raised $63M in total funding.
What does Twistlock do?
Prisma Cloud is the most complete Cloud Native Application Protection Platform (CNAPP) for code to cloud security in any cloud, multicloud, and hybrid environment.
What technologies does Twistlock use?
Twistlock uses 16 technologies across their website including JavaScript Libraries, CSS Frameworks, UI Libraries. Key technologies include jQuery, Tailwind CSS, Bootstrap, DaisyUI.
Who are Twistlock's competitors?
Twistlock's main competitors include Kount, DataDome, Authentic8, WiKID Systems, VeraSafe. These companies operate in similar markets and compete for the same customer base.

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How to contact Twistlock?

Export twistlock.com Data

Download the complete tech stack, analytics, leads, and company data for twistlock.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About twistlock.com

Prisma Cloud is the most complete Cloud Native Application Protection Platform (CNAPP) for code to cloud security in any cloud, multicloud, and hybrid environment.

Company Overview

twistlock.com
Website
computers_electronics_and_technology
Industry
#8,609,641
Global Rank
1.9K
Monthly Visitors
16
Technologies

Contact twistlock.com

Technology Stack

twistlock.com uses 16 technologies across their website including jQuery, Tailwind CSS, Bootstrap, DaisyUI, and more.

JavaScript Libraries

jQuery

CSS Frameworks

Tailwind CSS, Bootstrap

UI Libraries

DaisyUI

Build Tools

Vite

Web Standards

PWA, Twitter Cards

Performance

Priority Hints

Traffic & Audience

1.9K
Monthly Visits
45%
Bounce Rate
1.6
Pages/Visit
0:08
Avg. Duration

twistlock.com receives approximately 1.9K monthly visitors and ranks #8,609,641 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:08 on the site.

The majority of twistlock.com's traffic comes from undefined, .

Frequently Asked Questions

What is twistlock.com?
Prisma Cloud is the most complete Cloud Native Application Protection Platform (CNAPP) for code to cloud security in any cloud, multicloud, and hybrid environment.
What technologies does twistlock.com use?
twistlock.com uses 16 technologies including jQuery, Tailwind CSS, Bootstrap, and 10 more. View the full tech stack analysis above.
How do I contact twistlock.com?
You can contact twistlock.com through their contact page.
What are twistlock.com's social media accounts?
twistlock.com is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is twistlock.com hiring?
Check twistlock.com's careers page for current job openings and opportunities.
How popular is twistlock.com?
twistlock.com receives approximately 1.9K monthly visitors and ranks #8,609,641 globally. Traffic is growing by 557.3% month-over-month.

Related Searches

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This page provides publicly available information about twistlock.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit twistlock.com directly at https://twistlock.com.