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ulta.com
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ulta.com

22 technologies
VerifiedVisit29.1M/mo22 Tech

AI Deep Dive Analysis

Generate an AI-powered deep dive article about ulta.com using all available data.

What tech stack does Ulta use?

45 detected
JavaScript Libraries1
UI Libraries1
Build Tools1
Web Standards1
Tag Managers1
Customer Support1
Privacy & Consent1
Cloud & Hosting1
CDN1
Tracking & Analytics23
T
TikTok Pixel
G
Google Analytics
F
Facebook Pixel
P
Pinterest Tag
S
Snapchat Pixel
R
Reddit Pixel
M
Microsoft Ads (Bing)
G
Google Static
G
Google Tag Manager
A
Analytics Service
G
Google DoubleClick
S
Snapchat
F
Facebook Pixel
R
Reddit
T
TikTok Pixel
B
Bing
C
Cloudflare
G
Google APIs
T
Tracking Service
G
Google Analytics
P
Pinterest
G
Google AdSense
F
Facebook

How much traffic does Ulta get?

Traffic & Engagement

29.1M
Monthly Visits
-1.4%
4.4
Pages/Visit
8:04
Avg. Duration
52%
Bounce Rate
Monthly Traffic Trend-34%
43.9M
Mar 2026
Mar
29.5M
Apr 2026
Apr
29.1M
May 2026
May

Rankings

#1,575
Global Rank
#353
United States Rank
Beauty and Cosmetics
Category

Backlinks & Authority

1.9M
Backlinks
54.9K
Ref. Domains
81
Authority Score
Low
Penalty Risk
Backlinks Trend+1%
1.8M
Dec 2025
Dec
1.8M
Jan 2026
Jan
1.8M
Feb 2026
Feb
1.8M
Mar 2026
Mar
1.8M
Apr 2026
Apr
1.9M
May 2026
May

Search Traffic

Organic
13.1M
Paid
480.6K

Top Organic Keywords

#1ulta
4,090,000 vol26.5%
#1ulta coupon
201,000 vol1.3%
#1ulta credit card login
110,000 vol0.7%
#1ulta careers
60,500 vol0.4%
#1ulta coupon code
60,500 vol0.4%

Where is Ulta's audience located?

🇺🇸United States95.8%
🇨🇦Canada0.6%
🇮🇳India0.5%
🇬🇧United Kingdom0.4%
🇦🇺Australia0.3%

Device Distribution

Desktop19.1%
Mobile80.9%

How is Ulta's SEO?

Meta Tags

title71 chars

Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products

description119 chars

Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.

languageEN-US

H1 Tags

h1Ulta Beauty Homepage

Schema Types

OrganizationWebSite

Who works at Ulta?

Loading leads...

What do customers think of Ulta?

Ulta Beauty

Ulta Beauty

1.7
2,155 reviews

Categories

Beauty Supply Store#undefinedCosmetics Store#undefinedPharmacy#undefinedCosmetics Industry#undefinedBeauty Product Supplier#undefinedSkin Care Clinic#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (20)

Filter by rating:
Claudia Cardentey
6/19/2026
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 6/19/2026
I had an amazing experience at Ulta…

I had an amazing experience at Ultra Beauty at poinciana Florida , thanks to karla! She was incredibly kind, professional, and attentive from the moment I walked in. She took the time to answer all of my questions, listened to what I was looking for, and made me feel truly valued as a customer. Her positive attitude and excellent customer service made my visit so enjoyable. I absolutely loved her work and the care she put into helping me. Karla went above and beyond, and I highly recommend asking for her if you visit Ultra Beauty. Thank you, karla, for such a wonderful experience!

Carrie Ann
6/13/2026
🇺🇸 United States4 reviewsOrganicUnverified
Experience date: 6/11/2026
Best customer service from Gorge in the…

Best customer service from Gorge in the Bakersfield Store on Ming Ave. Store #469 My first time shopping in Ulta. I’ve never worn face makeup. As I’m aging I have a few aging spots and didn’t know what color I needed to match my skin tone. Gorge was absolutely fabulous, took the time to help me and show me how to apply it on my face correctly… I’m truly thankful and appreciate Gorge for being so kind and patient with me… I’ll definitely be back…

Lynne
6/22/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 6/21/2026
Please correct Customer Service…

I went in to my local Ulta to get a new eyebrow pencil and investigate hair care products by Fenty. There was a young lady behind the eyebrow counter who watched me, but never offered any assistance nor greeted me.) So, I took the initiative and asked the young lady (behind the eyebrow counter) for assistance with finding the eyebrow product. She did assist me at that point. Then, I walked about looking for hair care products. As I walked, I was approached by a staff person who asked to help. I explained I was looking for the Fenty Hair Care product line. The salesperson told me that Ulta did not carry that line and that I should go to Sephora. I said okay, thanks. The salesperson Did Not mention the product lines (like Cecred nor Pattern) which were available at the location. I would have appreciated the sales person informing me of the lines available or taking me to the hair care product area. At the Check out the young lady asked my phone number, which I gave her and then she asked for my Name. When I told her my name she responded "Oh I did not know what that was since it has a "e" at the end. Ulta, I shop at other Ulta locations so I can compare customer service. The customer service here at my location was NOT appropriate nor worthy of my business. To have a successful business all dollars must be valued and not just the dollars of those the salespersons may self identify. Please Ulta, Correct your customer service.

Rachel
7/1/2026
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 7/1/2026
Ulta PERMANENTLY banned me from online…

Ulta PERMANENTLY banned me from online ordering based on an unfair claim of fraud. They claimed I used multiple identities/multiple payment methods, but they won’t give me the specifics. I can’t even defend myself to get it fixed, since I don’t know what caused the ban! I’ve only ever purchased from them probably 5 times in twenty years, always under my own name. I found out that this ridiculous online ordering ban has happened to possibly thousands of other customers. The worst part is that it that when your account is banned, you just get a generic “payment failed” error, and they will make you think the error is on your end, when in reality it’s likely caused by an unjustified online payment block. They won’t even give me the chance to verify my identity, and they said the ordering ban decision is final. This policy is truly insane, and they will go out of business if they continue with this treatment of their customers. I’ll never set foot in one of their stores again either, and I recommend that others buy from Ulta’s competitors rather than risk this type of treatment.

Liliia Yatsenko
6/30/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 5/28/2026
Horrible customer service

Horrible customer service! Package lost, and Ultra Beauty refuses to help.I am incredibly disappointed with Ultra Beauty and will never shop here again. My tracking showed the package was delivered, but I never received it. I checked with all my neighbors and went to three surrounding houses—nothing. We have never had package theft in our area before.When I contacted customer service in the app, they promised to reply within 24 hours. Instead, they ignored me for 3 days. I wrote again, they blamed delays and went silent for another 2 days. Only after I threatened legal action did they finally reply, coldly stating they wouldn't help or refund me just because the tracking said "delivered."Their customer support is a nightmare, and they do not care about their customers at all. Beware before buying from Ultra Beauty—if your package is lost, they will just take your money and ghost you.

Frequently Asked Questions about Ulta

What does Ulta do?
Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.
How fast is Ulta growing?
Ulta has declined by 1.4% in the last 6 months according to traffic data.
How do people interact with Ulta?
When visiting Ulta, visitors view an average of 4.4 pages per visit, and spend around 8:04 on the site, and the bounce rate is 51.8%.
How do people find Ulta?
15.5M people (53%) visit Ulta directly. 13.1M (45%) find them through organic search. 480.6K (2%) come through paid advertising.
Who uses Ulta?
Ulta's top market is United States with 27.8M visitors (95.8%). Canada is 2nd with 177.0K (0.6%). India is 3rd with 157.1K (0.5%).
What technologies does Ulta use?
Ulta uses 22 technologies across their website including JavaScript Libraries, CSS Frameworks, UI Libraries. Key technologies include Swiper, Tailwind CSS, Bootstrap, Ant Design.
Who are Ulta's competitors?
Ulta's main competitors include sephora.com, allure.com, byrdie.com. These companies operate in similar markets and compete for the same customer base.
What do customers think of Ulta?
Ulta has a Trustpilot score of 1.7 out of 5 (1 stars) based on 2,155 customer reviews.

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About ulta.com

Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.

Company Overview

ulta.com
Website
22
Technologies

Contact ulta.com

Technology Stack

ulta.com uses 22 technologies across their website including Swiper, Tailwind CSS, Bootstrap, Ant Design, and more.

JavaScript Libraries

Swiper

CSS Frameworks

Tailwind CSS, Bootstrap

UI Libraries

Ant Design

Build Tools

Vite

Web Standards

PWA

Performance

Priority Hints, Lazy Loading

Frequently Asked Questions

What is ulta.com?
Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.
What technologies does ulta.com use?
ulta.com uses 22 technologies including Swiper, Tailwind CSS, Bootstrap, and 16 more. View the full tech stack analysis above.
How do I contact ulta.com?
You can contact ulta.com through their contact page.
What are ulta.com's social media accounts?
ulta.com is active on tiktok, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is ulta.com hiring?
Check ulta.com's careers page for current job openings and opportunities.

Related Searches

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This page provides publicly available information about ulta.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ulta.com directly at https://ulta.com.