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Umps: The 24/7 Lifeline for Independent Living
How a $4.8M revenue medical device company is redefining aging in place.
In a market saturated with complex health tech, Umps is betting on simplicity: a single, always-connected personal alarm. It's not just a device; it's a lifeline for the aging population, enabling independence without sacrificing safety.
"Umps isn't selling hardware; they're selling peace of mind, and the data shows they've found a captive audience."
The User Experience: Frictionless is the Goal
Umps targets the non-tech-savvy demographic directly. Their 24/7 personal alarm requires zero setup complexity—just wear it. With 1,270 monthly searches for 'personal alarm' and a specific focus on 'chsp, falls alert', they are capturing high-intent users looking for immediate solutions, not gadgets. The UI reflects this: clean, direct, and accessible.
Growth Trajectory: Bootstrapped Efficiency
With only $3.2M in funding against $4.8M in revenue, Umps is operating with remarkable capital efficiency. They aren't burning cash on aggressive acquisition; 58% of their traffic is organic, driven by strong brand recall ('umps' has 620 monthly searches). This suggests a product that sells itself through word-of-mouth in a sector where trust is the ultimate currency.
Their tech stack (jQuery, Bootstrap, Tailwind) suggests a pragmatic, functional approach over flashy innovation. This isn't a company chasing bleeding-edge trends; they are building a reliable, maintainable platform for a service that cannot afford downtime. The leadership team, featuring Adam Jahnke and Geoff Ayre, appears to prioritize operational stability over rapid, risky pivots.
- Niche Dominance: They own the 'chsp' (Commonwealth Home Support Programme) keyword in Australia, indicating deep integration with government care frameworks.
- Capital Efficiency: Generating $1.47 in revenue for every $1 of funding raised.
- Brand Authority: High direct traffic (29%) proves strong brand recall in a trust-heavy industry.
The Verdict: Quiet Dominance
Umps proves that in healthcare hardware, reliability beats hype every time.
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Umps | 24/7 Personal Alarm for Independent Living
Umps offers a 24/7 personal alarm that helps you live independently with peace of mind. Easy to use, always connected.
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About umps.com
Umps offers a 24/7 personal alarm that helps you live independently with peace of mind. Easy to use, always connected.
Company Overview
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Technology Stack
umps.com uses 19 technologies across their website including Google Fonts, HSTS, Webflow, and more.
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Marketing Automation
HubSpot
Traffic & Audience
umps.com receives approximately 4.7K monthly visitors and ranks #3,230,071 globally. The website has a bounce rate of 30% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:50 on the site.
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