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UnB: Brazil's Academic Powerhouse
How a public university dominates digital traffic with 2.6M monthly visits
In a landscape where private edtechs fight for every click, Brazil's federal university system—specifically UnB—commands staggering digital dominance. With 2.6M monthly visits, unb.br isn't just a university portal; it's the central nervous system for Brazil's academic elite.
"UnB proves that in emerging markets, public institutions can out-digitalize private competitors when they solve essential user pain points."
The Traffic Paradox
Here's the counterintuitive data: a public university with 63 employees generates more traffic than most Series B tech companies. The secret? They own the 'SIGAA' workflow. When 27,260 monthly searches hit 'sigaa unb', they're not looking for content—they're trying to access grades, schedules, and administrative services. This isn't vanity traffic; it's essential infrastructure.
The SEO Moat
UnB's backlink profile (21M+ links) reveals a fascinating ecosystem. Unlike private universities that pay for PR, UnB earns authority through academic output. Each research paper, professor profile, and department page creates a natural backlink generator. Their 48% organic traffic share shows they've built a brand that people search for directly—'unb' alone gets 23,740 monthly searches.
The tech stack tells a story of pragmatic modernization. They use Microsoft's login infrastructure (azure), Tailwind CSS for design, and Zendesk for support. This isn't a cutting-edge stack, but it's reliable. For a public institution, reliability trumps innovation. The 49% direct traffic confirms this: users don't discover UnB—they already know it exists and bookmark the login page.
- Dominates 'SIGAA' keyword cluster (27K+ monthly searches)
- Public institution with private-sector digital efficiency
- 21M backlinks from academic ecosystem
- 48% organic traffic without paid acquisition
The UnB Lesson for Product Builders
In emerging markets, solving essential administrative pain points creates more value than chasing shiny features. UnB wins by being indispensable infrastructure, not a product.
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Universidade de Brasília - Início
A Universidade de Brasília é uma Instituição Federal de Ensino Superior brasileira. Pública e gratuita, oferta ensino de qualidade, desenvolve pesquisas de ponta e retorna investimentos à sociedade em forma de extensão.
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About unb.br
A Universidade de Brasília é uma Instituição Federal de Ensino Superior brasileira. Pública e gratuita, oferta ensino de qualidade, desenvolve pesquisas de ponta e retorna investimentos à sociedade em forma de extensão.
Company Overview
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Technology Stack
unb.br uses 14 technologies across their website including UserWay, YouTube Embed, hCaptcha, and more.
Accessibility
UserWay
Video
YouTube Embed
Security
hCaptcha
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PHP
CMS
Joomla
CDN
jsDelivr
Traffic & Audience
unb.br receives approximately 2.6M monthly visitors and ranks #17,849 globally. The website has a bounce rate of 26% with visitors viewing an average of 6.1 pages per visit. Users spend an average of 5:27 on the site.
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