In a world where DTC wellness brands scream for attention, Unfabled is quietly building an empire. With just 13 employees and $1.8M in revenue, this UK-based brand is redefining sustainable health by focusing on one thing: the nuanced, unglamorous reality of women's wellness.

"They're not selling products; they're selling permission to talk about the things women have been told to whisper about."

The brand's social presence is telling. With active TikTok, Twitter, Facebook, and Instagram accounts, they're everywhere their audience is, but their content strategy is pure value. The blog post on 'Are Thrush and BV Actually Infections?' isn't SEO bait—it's a genuine educational resource that happens to rank. This is the 'Gaia' identity they reference in their H1 tag: earth-focused, but human-centric. The 60% traffic from undefined countries suggests a global audience that doesn't fit neatly into analytics buckets, likely due to privacy-focused browsing—a demographic that values their ethos.

• Revenue per employee: ~$138K—exceptional efficiency for a wellness brand
• Direct traffic (37%) rivals organic (49%), indicating strong brand recall
• Trustpilot's 60 reviews at 4.8/5 suggests high customer satisfaction, not just acquisition
• Top keywords like 'buy maude lube' reveal they're competing in the sexual wellness space, not just general health