unirac.com
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Unirac: The Heavyweight of Solar Hardware
How a 646-employee powerhouse dominates mounting systems through brute-force engineering and logistics.
Unirac isn't just another solar component company—it's the industrial backbone of the industry. With 646 employees and $169.6M in revenue, they've built a moat not through software or flashy branding, but through the unglamorous, high-stakes world of steel, aluminum, and logistics that actually holds solar panels to roofs.
"They don't sell solar dreams—they sell the steel that makes them possible."
The Industrial Playbook
Unirac operates in the 'heavy_industry_and_engineering' space for a reason. Their 646 employees aren't building apps—they're engineering mounting systems that must withstand 20-year weather cycles. With $169.6M in revenue, they're a mid-market industrial player, not a venture-backed startup. Their tech stack (WordPress, PHP, Tailwind) reveals a pragmatic, not cutting-edge, digital presence—because their real product is physical hardware, not software.
Traffic & Brand Dominance
Their organic search traffic (44%) is telling: 57% of visitors come from branded terms like 'unirac' and 'unirac rmdt.' This isn't accidental—it's the result of being the default choice for solar installers. When you search for 'soalr flat roof dual tilt mount' (a specific, high-intent query with 500 monthly searches), Unirac dominates. They've become the Kleenex of solar mounting systems.
The company's leadership team signals deep industry expertise. CEO Peter Lorenz leads a team with titles like 'VP Engineering and Technical Services' and 'AVP - Permitting services, Training and Design Development.' This isn't a growth-hacking team—it's an engineering and operations powerhouse. Their social presence (YouTube, Facebook, LinkedIn, Instagram) is broad but not particularly viral, which fits an industrial B2B play where relationships and specs matter more than likes.
- 646 employees focused on heavy industrial engineering
- $169.6M revenue from hardware and mounting systems
- 44% organic traffic from branded search dominance
- Specialized keywords like 'unirac rmdt' (500 monthly searches)
- WordPress/PHP tech stack prioritizing function over flash
The Unsexy Moat
Unirac proves that in solar hardware, boring engineering wins. While others chase software margins, they've built an industrial fortress on steel, logistics, and installer trust.
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https://unirac.com/wp-content/uploads/2025/12/Home-Hero-Butyl-V3.jpg
Meta Tags
Home | Unirac
BETTER SOLAR STARTS HERE® We’re reshaping the solar landscape with faster installs, stronger systems, and real support that help pros work smarter. Strength ...
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About unirac.com
BETTER SOLAR STARTS HERE® We’re reshaping the solar landscape with faster installs, stronger systems, and real support that help pros work smarter. Strength ...
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Technology Stack
unirac.com uses 8 technologies across their website including PHP, WordPress, Lazy Loading, Priority Hints, and more.
Programming Languages
PHP
CMS
WordPress
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
unirac.com receives approximately 58.1K monthly visitors and ranks #459,316 globally. The website has a bounce rate of 23% with visitors viewing an average of 5.5 pages per visit. Users spend an average of 9:24 on the site.
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