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ironridge.com

31 technologies
VerifiedVisit44.9K/mo$21M10231 Tech25 Leads
Deep Dive

IronRidge: The Unsung Backbone of Solar

How a structural hardware company quietly dominates the solar racking market

While everyone chases solar software and inverters, IronRidge built a $21M business selling the literal foundation of the industry. They don't make panels—they make the steel that holds them up, and they're betting their future on domestic manufacturing.

$21.4M
Annual Revenue
102
Employees
44.9K
Monthly Visits
56%
Organic Traffic

"They're not selling solar—they're selling the unsexy steel that makes solar possible. And that's their superpower."

The Hardware Play in a Software World

In a market obsessed with SaaS platforms and energy management apps, IronRidge doubled down on structural engineering. Their 102-person team generates $21.4M selling aluminum rails, flashings, and mounts—the physical infrastructure that residential installers need. With 56% organic traffic, they've built a moat around search terms like 'ironridge flat roof mount' (510 monthly searches) and 'iron ridge comp shingle flashings' (200 searches). This isn't a growth-by-acquisition story; it's growth-by-obsession with a single category.

The 2026 Domestic Content Pivot

Their H1 headline 'Get Ready For 2026: Domestic Content & FEOC-Compliance' reveals the strategy. As the IRA creates massive incentives for US-manufactured solar components, IronRidge is positioning itself as the domestic racking solution. They're not just selling hardware—they're selling compliance with increasingly complex supply chain regulations. This move transforms them from a commodity supplier into a strategic partner for installers navigating federal incentives.

The tech stack tells a story of pragmatic engineering. jQuery, Bootstrap, and Shopify power their e-commerce backbone—not flashy, but functional. Their 31 detected technologies prioritize reliability over innovation, which makes perfect sense for a company selling structural hardware. You don't want your racking supplier using bleeding-edge frameworks; you want them shipping on time, every time.

  • Built a content moat around specific product SKU searches (flash foot specs, comp shingle flashings)
  • Uses domestic manufacturing as a regulatory moat for 2026 IRA compliance
  • Maintains 56% organic traffic despite being a hardware company in a digital-first world
  • Leadership team spans finance, sales, and founder experience—balanced for execution
No VC funding or hypergrowth narrative
Profitable (implied by no funding rounds)
Limited global reach (93.7% traffic from 'undefined' country—likely US-only)
Deep category focus (structural hardware only)
No Trustpilot reviews or social proof scaling
Strategic positioning for regulatory tailwinds

The IronRidge Lesson: Own the Unsexy

While everyone fights for software margins, IronRidge proves that owning the physical infrastructure creates durable, regulation-aligned revenue.

What tech stack does Ironridge use?

42 detected
Video1
Backend Frameworks1
Programming Languages1
Cloud & Hosting1
Customer Support1
Web Standards2
UI Libraries2
JavaScript Libraries3
Tracking & Analytics11
G
Google Tag Manager
H
Hotjar
G
Google Tag Manager
H
Hotjar
G
Google APIs
H
Hotjar
G
Google Tag Manager
C
Cloudflare
G
Google Static
G
Google Analytics
G
Google DoubleClick

How much traffic does Ironridge get?

Traffic & Engagement

44.9K
Monthly Visits
2.7
Pages/Visit
2:24
Avg. Duration
46%
Bounce Rate
Monthly Traffic Trend-6%
47.6K
Oct 2025
Oct
52.5K
Nov 2025
Nov
44.9K
Dec 2025
Dec

Traffic Sources

Search
56%
Direct
39%
Social
1%
Referrals
4%
Email
0%
Paid
1%

Where is Ironridge's audience located?

🌍93.7%
🌍1.7%
🌍1.6%
🌍1.2%
🌍0.9%

What keywords does Ironridge rank for?

5 keywords
1iron ridge910 vol$2.82
2ironridge1.1K vol$1.52
3ironridge flat roof mount510 vol
4iron ridge comp shingle flashings spec sheet200 vol
5iron ridge. flash foot 2 spec sheet200 vol

How is Ironridge's SEO?

Open Graph Image

OG Image preview
og:image

https://www.ironridge.com/wp-content/uploads/2025/10/Comm-Test-Banner-2.png

Meta Tags

title56 chars

IronRidge Solar Racking & Mounting - Make Solar Stronger

description124 chars

IronRidge Makes Solar Stronger. We design and manufactures structural hardware for residential and commercial solar systems.

og:title

Home

languageEN-US

H1 Tags

h1Get Ready For 2026: Domestic Content & FEOC-Compliance

Schema Types

Unknown

What is Ironridge's revenue?

$21M
Annual Revenue
102
6%
Employees
$210K
Revenue/Employee
Hayward, United States
Headquarters

Who competes with Ironridge?

Who works at Ironridge?

Loading leads...

What do customers think of Ironridge?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Ironridge

What is Ironridge's Revenue?
Ironridge generates approximately $21M in annual revenue. With 102 employees, that's $210,000 per employee.
What does Ironridge do?
IronRidge Makes Solar Stronger. We design and manufactures structural hardware for residential and commercial solar systems.
How fast is Ironridge growing?
Ironridge employee count has changed by 6% year over year.
What technologies does Ironridge use?
Ironridge uses 31 technologies across their website including Maps, Video, Fonts. Key technologies include Google Maps, Vimeo, Font Awesome, Google Fonts.
Who are Ironridge's competitors?
Ironridge's main competitors include UNIRAC. These companies operate in similar markets and compete for the same customer base.

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What are Ironridge's key pages?

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About ironridge.com

IronRidge Makes Solar Stronger. We design and manufactures structural hardware for residential and commercial solar systems.

Company Overview

ironridge.com
Website
heavy_industry_and_engineering
Industry
#671,121
Global Rank
44.9K
Monthly Visitors
31
Technologies
25+
Employees

Contact ironridge.com

Technology Stack

ironridge.com uses 31 technologies across their website including Google Maps, Vimeo, Font Awesome, Google Fonts, and more.

Maps

Google Maps

Video

Vimeo

Fonts

Font Awesome, Google Fonts

Backend Frameworks

Laravel

Programming Languages

PHP

CMS

Squarespace, Webflow, WordPress

Traffic & Audience

44.9K
Monthly Visits
46%
Bounce Rate
2.7
Pages/Visit
2:24
Avg. Duration

ironridge.com receives approximately 44.9K monthly visitors and ranks #671,121 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 2:24 on the site.

The majority of ironridge.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is ironridge.com?
IronRidge Makes Solar Stronger. We design and manufactures structural hardware for residential and commercial solar systems.
What technologies does ironridge.com use?
ironridge.com uses 31 technologies including Google Maps, Vimeo, and 25 more. View the full tech stack analysis above.
How do I contact ironridge.com?
You can contact ironridge.com through their contact page.
What are ironridge.com's social media accounts?
ironridge.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is ironridge.com hiring?
Check ironridge.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is ironridge.com?
ironridge.com receives approximately 44.9K monthly visitors and ranks #671,121 globally. Traffic is declining by 14.6% month-over-month.

Related Searches

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This page provides publicly available information about ironridge.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ironridge.com directly at https://ironridge.com.