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upswot.com
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upswot.com

11 technologies
VerifiedVisit451/mo$17M13211 Tech6 Leads
Deep Dive

upSWOT: The Invisible Infrastructure Play

A $17M revenue B2B platform hiding in plain sight with a stealth growth strategy.

In a world obsessed with consumer apps, upSWOT operates quietly in the backend, powering enterprise workflows with a revenue model that prioritizes stability over viral growth. They aren't chasing headlines; they're chasing contracts.

$17.2M
Annual Revenue
132
Employees
56%
Direct Traffic
451
Monthly Visits

"With 56% direct traffic and a $17M revenue, upSWOT isn't playing the SEO game—they're playing the enterprise contract game."

The Revenue vs. Traffic Paradox

Most startups with $17.2M in revenue rely heavily on organic search. upSWOT defies this. With only 451 monthly visits and 28% organic traffic, their sales motion is almost entirely outbound or partner-driven. This suggests a high-touch sales cycle and a product that retains clients long-term, rather than relying on inbound conversion funnels. They aren't fishing for users; they are hunting for enterprise logos.

The Tech Stack: Modern but Pragmatic

The tech stack reveals a company moving fast but with discipline. They leverage Webflow for marketing (likely to iterate landing pages quickly) while using robust backend technologies. The presence of Superset (an Apache open-source project) in their keywords hints at deep data analytics capabilities. They aren't reinventing the wheel; they are integrating best-in-class open-source tools to deliver value.

The 'undefined' country traffic share is a fascinating data artifact. It suggests either significant privacy-focused traffic (VPNs, corporate firewalls) or a fragmented analytics setup. For a B2B company, this isn't necessarily a red flag—it might indicate that their primary users are accessing the platform through secure corporate networks that obscure location data.

  • Stealth Growth Model: Prioritizing direct sales over SEO vanity metrics.
  • Niche Keyword Strategy: Dominating specific terms like 'superset login' rather than broad categories.
  • Enterprise-Ready: A tech stack built for security (HSTS, reCAPTCHA) and scalability.
No viral loops or public pricing pages
High-margin B2B revenue ($17M on 132 employees)
Low organic visibility (Global Rank #12M)
Strong direct traffic retention
Minimal social proof on Trustpilot
Stable, likely long-term enterprise contracts

The Silent Giant of B2B Tools

upSWOT proves you don't need to be a household name to build a massive business. They are the infrastructure behind the infrastructure.

What tech stack does Upswot use?

14 detected
Cloud & Hosting1
Performance1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics3
G
Google APIs
A
Amazon CloudFront
G
Google Static

How much traffic does Upswot get?

Traffic & Engagement

451
Monthly Visits
1.9
Pages/Visit
0:49
Avg. Duration
68%
Bounce Rate
Monthly Traffic Trend-62%
1.2K
Oct 2025
Oct
921
Nov 2025
Nov
451
Dec 2025
Dec

Traffic Sources

Search
28%
Direct
56%
Social
6%
Referrals
8%
Email
0%
Paid
1%

Where is Upswot's audience located?

🌍100.0%

What keywords does Upswot rank for?

3 keywords
1upswot10 vol
2superset login68.7K vol$1.08
3superset new login110 vol

How is Upswot's SEO?

Meta Tags

title3 chars

UDG

Who works at Upswot?

Loading leads...

What do customers think of Upswot?

upswot.com

upswot.com

0.0
0 reviews
✓ Claimed

Categories

Software Company#undefinedAlternative Financial Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
10/23/2023

Contact Information

Address:
US

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Upswot

What is Upswot's Revenue?
Upswot generates approximately $17M in annual revenue. With 132 employees, that's $130,000 per employee. The company has raised $5M in total funding.
How fast is Upswot growing?
Upswot employee count has changed by -14% year over year.
What technologies does Upswot use?
Upswot uses 11 technologies across their website including Fonts, Security, CMS. Key technologies include Google Fonts, HSTS, reCAPTCHA, Webflow.
Who are Upswot's competitors?
Upswot's main competitors include Stripe, Hyperledger, Find Fiduciary Financial Advisors, Coinbase, MouseBelt. These companies operate in similar markets and compete for the same customer base.
What do customers think of Upswot?
Upswot has a Trustpilot score of 0.0 out of 5 (0 stars).

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How to contact Upswot?

Social Profiles

What are Upswot's key pages?

Export upswot.com Data

Download the complete tech stack, analytics, leads, and company data for upswot.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

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About upswot.com

Company Overview

upswot.com
Website
computers_electronics_and_technology
Industry
#12,463,831
Global Rank
451
Monthly Visitors
11
Technologies
6+
Employees

upswot.com Social Media

Contact upswot.com

Technology Stack

upswot.com uses 11 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Webflow, and more.

Fonts

Google Fonts

Security

HSTS, reCAPTCHA

CMS

Webflow

Cloud & Hosting

AWS CloudFront

Performance

Lazy Loading

UI Libraries

DaisyUI

Traffic & Audience

451
Monthly Visits
68%
Bounce Rate
1.9
Pages/Visit
0:49
Avg. Duration

upswot.com receives approximately 451 monthly visitors and ranks #12,463,831 globally. The website has a bounce rate of 68% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:49 on the site.

The majority of upswot.com's traffic comes from .

Frequently Asked Questions

What is upswot.com?
upswot.com is a website that you can visit at https://upswot.com. Use TechList.ai to discover the technologies, analytics, and company information about upswot.com.
What technologies does upswot.com use?
upswot.com uses 11 technologies including Google Fonts, HSTS, reCAPTCHA, and 5 more. View the full tech stack analysis above.
How do I contact upswot.com?
You can contact upswot.com through their contact page.
What are upswot.com's social media accounts?
upswot.com is active on facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is upswot.com?
upswot.com receives approximately 451 monthly visitors and ranks #12,463,831 globally. Traffic is declining by 51.0% month-over-month.

Related Searches

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This page provides publicly available information about upswot.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit upswot.com directly at https://upswot.com.