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Upvest: The API Layer for Europe's Investment Boom
Building the infrastructure for the next generation of fintech apps
While everyone chases the next meme stock or crypto trend, Upvest is quietly building the plumbing for Europe's entire investment infrastructure. They're not a broker; they're the API that powers the brokers.
"Upvest isn't selling a product to end-users; they're selling a competitive advantage to every fintech that wants to become a broker."
The Developer-First Moat
With 47% of traffic coming directly to their domain, Upvest has established itself as a destination for technical decision-makers. Their tech stack—featuring Tailwind CSS, AWS CloudFront, and Cloudflare—signals a modern, scalable infrastructure designed for developers who value reliability over flash. This isn't a marketing site; it's a technical hub.
The 'Picks and Shovels' Play
The data reveals a fascinating insight: 'upvest careers' and 'upvest karriere' are their top search terms. This indicates a strong employer brand in a tight talent market. While they scale revenue at $56.4M, they are aggressively competing for the engineers who will build Europe's financial future. They are becoming the place where fintech talent wants to work.
The investment API market is crowded, but Upvest's positioning is distinct. They focus on the 'Investment API' specifically—enabling fractional shares, ETFs, and crypto. They aren't trying to be a bank; they are the utility layer that makes a bank's investment offering possible. This specialization allows them to move faster than generalist platforms.
- Niche Focus: Specialized in investment APIs, not general banking.
- Developer Ecosystem: Strong GitHub presence and technical content strategy.
- European Compliance: Built for MiFID II and GDPR from the ground up.
- Scalable Infrastructure: AWS-backed architecture designed for high-volume transactions.
The Infrastructure Play Wins
Upvest is betting that the future of finance is API-driven. With $56M in revenue and a specialized focus, they are positioned to capture the 'picks and shovels' value of Europe's investing revolution.
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One Investment API, to build any investment experience.
With Upvest’s Investment API, you can build investment experiences your users will love.
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About upvest.co
With Upvest’s Investment API, you can build investment experiences your users will love.
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Technology Stack
upvest.co uses 13 technologies across their website including HSTS, Webflow, jsDelivr, and more.
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Webflow
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jsDelivr
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AWS CloudFront, Cloudflare
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Traffic & Audience
upvest.co receives approximately 24.4K monthly visitors and ranks #1,101,695 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:23 on the site.
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