Ouriginal's core user base comprises educators and academic institutions striving to uphold academic honesty. The platform provides a text-matching solution designed to identify potential plagiarism, detect ghostwriting, and encourage original thought. However, their traffic data reveals a heavy reliance on brand recognition, with "urkund" being the top keyword, suggesting a need to broaden their organic search reach beyond their brand name.

The acquisition by Turnitin marks a pivotal moment for Ouriginal. While operating under the Turnitin umbrella provides access to greater resources and market reach, it also raises questions about future product differentiation and competitive dynamics. Will Ouriginal maintain its unique features or become absorbed into the larger Turnitin ecosystem? The future is uncertain, but integration presents both opportunities and risks.