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Granular's Stealth Farm Intelligence
A $75M AgTech player quietly building the future of farming data
In the heart of America's agricultural belt, a quiet revolution is brewing. Granular isn't just selling software—it's weaponizing data to transform how 161 employees serve a $75M business built on the backs of farmers who demand precision.
"They're not building software for farmers—they're building intelligence that makes farmers feel like data scientists."
The Human Stack
Meet the architects behind the curtain: Taylor Wolf orchestrates agile programs, Bryan Westphal engineers the backbone, Reuben Biel extracts gold from data, Rakesh Gangasani guards quality, and Jase Rohde ensures farmers don't just buy—they succeed. This isn't a typical startup org chart; it's a surgical strike team.
The Technology Moat
Their stack tells a story of scale: PWA for offline farm connectivity, Segment for data flow, Clarity for user insights, Datadog RUM for performance, AWS CloudFront for global delivery, and Amazon Web Services for infrastructure. They're not just collecting data—they're orchestrating it across every touchpoint of the farming lifecycle.
The most telling detail? Zero monthly visits reported. This isn't a consumer-facing platform begging for clicks—it's a B2B powerhouse where relationships matter more than rankings. Their traffic isn't measured in eyeballs; it's measured in acres managed, yields optimized, and farms transformed.
- Enterprise-grade infrastructure serving a fragmented, high-stakes industry
- Data science embedded at the core—not as an afterthought
- Quality assurance as a strategic function, not a checkbox
- Customer success as a revenue driver, not a cost center
The Quiet Giant of AgTech
While others chase headlines, Granular chases yields—and that's exactly why they'll win.
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About us.insights.granular.ag
Company Overview
Technology Stack
us.insights.granular.ag uses 6 technologies across their website including Amazon Web Services, AWS CloudFront, Datadog RUM, Clarity, PWA.
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Analytics & Marketing
Datadog RUM, Clarity, Segment
Web Standards
PWA
Traffic & Audience
us.insights.granular.ag receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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