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Usabilla: The Quiet Giant in CX Feedback
A tiny team driving massive customer insights for SurveyMonkey's enterprise arm
Usabilla isn't chasing headlines; it's quietly powering the feedback loops for global brands. Acquired by SurveyMonkey, this 11-person Dutch outfit punches way above its weight class, proving that in the age of AI, human-centric design still wins.
"With just 11 employees, Usabilla generates nearly $1M in revenue—proving that lean teams can dominate niche enterprise markets."
The Lean, Mean Feedback Machine
Usabilla's team size is shockingly small for a platform handling enterprise CX feedback. Their 11-person squad manages a product that serves major brands, suggesting extreme efficiency and a highly specialized focus. This isn't a scaling problem; it's a precision instrument.
Traffic Paradox: Direct Over Search
Here's the kicker: 50% of traffic is direct, while organic search only accounts for 8%. This indicates a mature, brand-loyal user base that types 'usabilla.com' directly into their browser. It's the hallmark of a sticky B2B tool, not a viral consumer app.
The keyword data reveals an interesting quirk. While 'usabilla' itself drives 890 monthly searches, the top query is 'psg stadium tour' (950 volume). This suggests potential brand confusion or a clever SEO strategy targeting high-volume, unrelated terms to capture broader traffic—though it's likely a data anomaly or a localized French search overlap.
- Acquisition by SurveyMonkey solidified its position in the enterprise CX stack
- Tech stack favors performance: Tailwind CSS, Lazy Loading, and PWA capabilities
- Strong direct traffic signals high retention and daily active users
Usabilla is the anti-startup
It’s a profit-focused, niche-dominating machine that doesn’t need to shout to be heard.
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SurveyMonkey For Customer Experience Teams | SurveyMonkey
Improving customer success is hard work. SurveyMonkey’s powerful platform allows CX professionals to get feedback, find gaps, and boost their brand.
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About usabilla.com
Improving customer success is hard work. SurveyMonkey’s powerful platform allows CX professionals to get feedback, find gaps, and boost their brand.
Company Overview
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Technology Stack
usabilla.com uses 15 technologies across their website including Wistia, reCAPTCHA, Amazon Web Services, AWS CloudFront, and more.
Video
Wistia
Security
reCAPTCHA
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Feedback
SurveyMonkey
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading, Priority Hints
Traffic & Audience
usabilla.com receives approximately 203.2K monthly visitors and ranks #265,101 globally. The website has a bounce rate of 68% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:21 on the site.
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This page provides publicly available information about usabilla.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit usabilla.com directly at https://usabilla.com.