usagain.com
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USAgain: The $90M Textile Recycling Giant You've Never Heard Of
How a humble clothing bin network built a massive logistics empire without a flashy app
While tech founders chase AI disruption, USAgain quietly generated $90.8M last year collecting old jeans from parking lots. They're proof that boring infrastructure beats sexy startups.
"They don't need a viral app—they own the physical touchpoints where textile recycling actually happens."
The Anti-DTC Playbook
USAgain operates 15,000+ collection bins across 19 states, turning parking lots into revenue-generating assets. Their 47% direct traffic proves customers remember the physical brand, not just a website. This is infrastructure-as-a-service for fashion's waste problem.
SEO for Physical Locations
Their organic strategy is laser-focused on intent-driven queries: 'clothing donation bins' (740 monthly volume) and 'textile recycler near me' (210 volume). They're not building content farms—they're capturing high-intent searches that convert to physical drop-offs.
The tech stack reveals a pragmatic mindset: jQuery, Bootstrap, and Google Analytics—not bleeding-edge frameworks. They spend on Google Ads and Facebook Pixel, but their real moat is the 15,000+ physical bins that require years of relationships and logistics to replicate.
- Owns physical collection points (unscalable moat)
- Captures high-intent local search traffic
- Revenue per bin model creates predictable cash flow
- Minimal tech overhead = more capital for expansion
The Unsexy Unicorn
USAgain proves that in B2C infrastructure, physical presence beats digital polish. Their $90M revenue isn't built on viral loops—it's built on showing up where waste happens.
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home | USAgain
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About usagain.com
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Technology Stack
usagain.com uses 12 technologies across their website including Font Awesome, HubSpot, DoubleClick Floodlight, Google Ads, and more.
Fonts
Font Awesome
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Customer Support
Drift
Analytics & Marketing
Google Analytics
UI Libraries
DaisyUI
Traffic & Audience
usagain.com receives approximately 74.2K monthly visitors and ranks #378,875 globally. The website has a bounce rate of 31% with visitors viewing an average of 5.6 pages per visit. Users spend an average of 2:20 on the site.
The majority of usagain.com's traffic comes from .
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