While everyone chases AI hype, USAN quietly generated $169.8M by mastering one specific stack: Amazon Connect. This is what deep vertical integration looks like when executed at scale.

"They don't sell AI solutions—they sell outcomes. Every dollar spent on 'customer experience' should eventually show up in the P&L."

The real story is in the traffic split. Only 28% comes from organic search, which tells us this isn't a content marketing play. This is relationship-driven B2B sales. Their tech stack—Tailwind, Bootstrap, Google Analytics—isn't bleeding edge, and that's the point. They invest in delivery, not flashy websites. The 3,456 monthly visits are highly qualified: decision-makers researching implementation partners, not tire-kickers.

• Deep vertical integration: Amazon Connect isn't one of 50 integrations—it's THE integration
• Services revenue scales differently: 418 people is a delivery organization, not a product company
• Direct traffic dominance (47%) signals brand authority in a crowded CX market
• The 'salesforce help' keyword strategy is a Trojan horse for CRM-adjacent contact center work