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vacasa.com
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vacasa.com

29 technologies
VerifiedGrowingVisit1.2M/mo$806M5.3K29 Tech25 Leads
Deep Dive

Vacasa: The $800M Bet on Vacation Rentals

How a tech-enabled property management giant dominates the $100B market

Vacasa isn't just another vacation rental platform—it's a massive, tech-driven property management machine that turned $805M in revenue by betting on full-service operations over pure marketplace models. While Airbnb owns the marketplace, Vacasa owns the keys.

$805.9M
Annual Revenue
5,310
Employees
7.5M+
Backlinks
47%
Direct Traffic

"Vacasa's 47% direct traffic proves they've built a brand that travelers seek out—unlike most property managers who rely entirely on Airbnb or VRBO for visibility."

The Owner-First Strategy

With 16,246 Trustpilot reviews and a 4.4/5 rating, Vacasa has cracked the code on homeowner acquisition. Their secret? Targeting the 'vacasa owner login' search term (580 monthly searches) and positioning themselves as the hands-off solution for property owners who want revenue without the hassle of managing 5,310 employees worth of operations.

Traffic Dominance

Despite ranking #39,710 globally (not top-tier), Vacasa captures 1.2M monthly visits with a powerful 47% direct traffic share. This is critical: nearly half their visitors type 'vacasa.com' directly or bookmark it, indicating strong brand recall in a fragmented vacation rental market where most competitors fight for scraps of organic search.

The tech stack reveals their playbook: jQuery, Tailwind CSS, and PWA support suggest a focus on reliability over bleeding-edge innovation. They're not building flashy new features—they're optimizing for conversion on a massive inventory of properties. The $834.5M funding history shows investors bet on their ability to scale operations, not just technology.

  • Property management at scale: 5,310 employees manage real-world operations, not just digital listings
  • Brand moat: 47% direct traffic vs. 43% organic shows they've escaped the SEO dependency trap
  • Trust as currency: 16K+ reviews at 4.4 stars creates a defensible reputation layer
  • Operational complexity: The $805M revenue proves they've solved the hardest problem—managing physical assets across markets
No marketplace model (unlike Airbnb)
Full-service control over guest experience
Limited global brand recognition (#39K rank)
Direct traffic indicates strong brand loyalty
Heavy operational overhead (5K+ employees)
Scalable operations model with 5K+ staff
Tech stack is utilitarian, not innovative
Revenue-focused, not feature-focused

The $800M Question

Vacasa proves that in vacation rentals, owning operations beats owning just the marketplace—but can they scale fast enough to justify the $834M bet?

What tech stack does Vacasa use?

29 detected

How much traffic does Vacasa get?

Traffic & Engagement

1.2M
Monthly Visits
+31.2%
6.7
Pages/Visit
19:43
Avg. Duration
44%
Bounce Rate
Monthly Traffic Trend+35%
928.2K
Oct 2025
Oct
951.9K
Nov 2025
Nov
1.2M
Dec 2025
Dec

Rankings

#40,496
Global Rank
#9,222
United States Rank
Hospitality
Category

Backlinks & Authority

7.5M
Backlinks
19.5K
Ref. Domains
60
Authority Score
Low
Penalty Risk
Backlinks Trend+5%
7.2M
Jul 2025
Jul
7.5M
Aug 2025
Aug
7.1M
Sep 2025
Sep
6.9M
Oct 2025
Oct
6.9M
Nov 2025
Nov
7.5M
Dec 2025
Dec

Search Traffic

Organic
552.6K
Paid
20.1K

Top Organic Keywords

#1vacasa
74,000 vol11.0%
#1vacation rentals
60,500 vol2.8%
#1vacasa rentals
6,600 vol1.0%
#1vacassa
2,900 vol0.4%
#1tidewater beach resort
8,100 vol0.4%

Where is Vacasa's audience located?

🇺🇸United States97.3%
🇨🇦Canada0.8%
🇵🇭Philippines0.5%
🇲🇽Mexico0.3%
🇮🇳India0.2%

Device Distribution

Desktop45.0%
Mobile55.0%

What keywords does Vacasa rank for?

5 keywords
1vacasa18.1K vol$3.04
2vacasa owner login580 vol$0.79
3vacass560 vol
4vascasa630 vol$3.05
5www.availabilityonline.com820 vol

What is Vacasa's revenue?

$806M
Annual Revenue
5,310
3%
Employees
$152K
Revenue/Employee
$835M
Total Funding
$1.6B
Valuation
Portland, United States
Headquarters

Who works at Vacasa?

Loading leads...

What do customers think of Vacasa?

Vacasa

Vacasa

4.4
16,246 reviews
✓ Claimed

Categories

Travel Agency#undefinedVacation Rental#undefined

Activity & Engagement

Reply Rate
92.19858156028369%
Avg. Reply Time
0.0 days
Claimed Date
5/2/2017

Contact Information

Address:
926 NW 13th Ave #200
Portland, US

Reviews (20)

Filter by rating:
James Baker
1/18/2026
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 1/12/2026
Excellent accommodation

Excellent accommodation. I shall return.

Ronald Morris
1/18/2026
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 1/11/2026
Ski Trip 2026

We loved our stay at your Cabin, it reminded us of the little cabin we ski in and out in Paoli Pecks in Indiana on the slopes back when our kids was little and we taught how to ski they were about 10 & 12. They no longer rent the cabins on the slopes, so we stop going there. Its been about 10 years since we been skiing. Looking to return next season with our grow kids. LOVE IT!!!

Anthony Reid
1/15/2026
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 1/9/2026
A Notch Above Them All

Lovely little stay in the mountains! From lounging in the hot tub overlooking the little mountain view, to enjoying a book by the indoor fireplace, and getting the pleasure of a couple snowfall flurries, all made this a very pleasant stay and experience! It was truly great to stay here and enjoy this beautiful area in the winter time!

Judy Baseel
1/13/2026
🇺🇸 United States5 reviewsBasicLinkVerified
Experience date: 12/4/2025
Super easy

Super easy, just walked into the house. Beautiful well kept place and super cozy. I love this place and will return.

Julie Thomas Hintz
1/13/2026
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 1/9/2026
Beautiful views of the ocean from the…

Beautiful views of the ocean from the balcony of this well outfitted condo, just steps to the beach.

Frequently Asked Questions about Vacasa

What is Vacasa's Revenue?
Vacasa generates approximately $806M in annual revenue. With 5,310 employees, that's $151,763 per employee. The company has raised $835M in total funding.
How fast is Vacasa growing?
Vacasa has grown by 31.2% in the last 6 months according to traffic data. employee count has changed by 3% year over year.
How do people interact with Vacasa?
When visiting Vacasa, visitors view an average of 6.7 pages per visit, and spend around 19:43 on the site, and the bounce rate is 44.3%.
How do people find Vacasa?
676.5K people (54%) visit Vacasa directly. 552.6K (44%) find them through organic search. 20.1K (2%) come through paid advertising.
Who uses Vacasa?
Vacasa's top market is United States with 1.2M visitors (97.3%). Canada is 2nd with 10.0K (0.8%). Philippines is 3rd with 6.5K (0.5%).
What technologies does Vacasa use?
Vacasa uses 29 technologies across their website including Media, Fonts, Backend Frameworks. Key technologies include imgix, Google Fonts, Django.
Who are Vacasa's competitors?
Vacasa's main competitors include Airbnb, VRBO, Evolve, AvantStay. These companies operate in similar markets and compete for the same customer base.
What do customers think of Vacasa?
Vacasa has a Trustpilot score of 4.4 out of 5 (4 stars) based on 16,246 customer reviews.

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About vacasa.com

Company Overview

vacasa.com
Website
travel_and_tourism
Industry
#39,710
Global Rank
1.2M
Monthly Visitors
29
Technologies
25+
Employees

Technology Stack

vacasa.com uses 29 technologies across their website including imgix, Google Fonts, Django, and more.

Media

imgix

Fonts

Google Fonts

Backend Frameworks

Django

CDN

cdnjs, unpkg

Cloud & Hosting

Amazon Web Services, AWS CloudFront, Cloudflare

Privacy & Consent

OneTrust

Traffic & Audience

1.2M
Monthly Visits
42%
Bounce Rate
4.5
Pages/Visit
5:18
Avg. Duration

vacasa.com receives approximately 1.2M monthly visitors and ranks #39,710 globally. The website has a bounce rate of 42% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 5:18 on the site.

The majority of vacasa.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is vacasa.com?
vacasa.com is a website that you can visit at https://vacasa.com. Use TechList.ai to discover the technologies, analytics, and company information about vacasa.com.
What technologies does vacasa.com use?
vacasa.com uses 29 technologies including imgix, Google Fonts, and 23 more. View the full tech stack analysis above.
How popular is vacasa.com?
vacasa.com receives approximately 1.2M monthly visitors and ranks #39,710 globally. Traffic is growing by 16.7% month-over-month.

Related Searches

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This page provides publicly available information about vacasa.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit vacasa.com directly at https://vacasa.com.