9:41
vanta.com
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vanta.com

23 technologies
VerifiedGrowingVisit635.3K/mo$208M95723 Tech25 Leads
Deep Dive

Vanta: The $200M Compliance Machine

How AI and automation are reshaping the $50B compliance market

In a world where security compliance used to mean months of manual documentation and endless spreadsheets, Vanta built a machine that does it in weeks. With $353M in funding and $208M in revenue, they've turned the tedious process of SOC 2, HIPAA, and ISO 27001 certification into a scalable, automated product.

$208.4M
Annual Revenue
353M
Total Funding
635K
Monthly Website Visits
957
Employees

"Vanta didn't just automate compliance—they productized trust itself."

The Growth Engine

Vanta's 635K monthly visits tell a story of market dominance. With 57% direct traffic and 35% organic search, they've achieved what most B2B SaaS companies dream of: brand recognition that drives intent. The fact that 'vanta' alone drives 75K monthly searches—more than their competitors combined—shows they've become the category leader in a space that didn't exist five years ago.

The Market Position

Their keyword strategy reveals a brilliant two-front war: they rank for high-intent compliance terms like 'ISO 27001' (112K monthly searches) while simultaneously dominating their brand category. They're not just competing with Drata and OneTrust—they're defining what automated compliance means for an entire generation of startups.

The real genius lies in their approach to a fundamentally broken system. Traditional compliance consulting costs $50K-$200K and takes 6-12 months. Vanta compresses this to weeks by treating compliance as a software problem, not a services problem. Their 1.3M backlinks and 35% organic traffic share suggest they're winning the content and SEO war, making them the default research destination for engineering teams evaluating compliance tools.

  • AI-powered automation reduces compliance timelines from months to weeks
  • Multi-framework support (SOC 2, HIPAA, ISO 27001, PCI, GDPR) in one platform
  • 57% direct traffic indicates strong brand equity and customer retention
  • Competitive moat built on network effects—certified companies become Vanta evangelists
Doesn't offer traditional consulting services
Fully automated monitoring vs. manual audits
Limited public pricing transparency
Scalable software model vs. expensive consulting
3.3/5 Trustpilot rating suggests room for improvement in customer experience
Continuous compliance vs. point-in-time assessments

The Compliance Infrastructure Play

Vanta isn't selling software—they're building the trust layer for the internet. Every startup that wants to sell to enterprises needs compliance, and Vanta is making it as essential as cloud hosting. With 957 employees and $208M in revenue, they're just getting started in a market that's growing exponentially as regulatory pressure increases globally.

What tech stack does Vanta use?

37 detected
Error Tracking1
Privacy & Consent1
Marketing Automation1
Advertising1
Performance1
Web Standards1
UI Libraries2
JavaScript Libraries3
Tracking & Analytics14
G
Google Analytics
G
Google Tag Manager
M
Microsoft Ads (Bing)
H
HubSpot
G
Google APIs
J
jsDelivr
A
Amazon CloudFront
G
Google Tag Manager
G
Google Static
C
Cloudflare
G
Google Analytics
G
Google AdSense
C
Cloudflare Insights
S
Sentry

How much traffic does Vanta get?

Traffic & Engagement

386.2K
Monthly Visits
-3.5%
3.8
Pages/Visit
7:04
Avg. Duration
56%
Bounce Rate
Monthly Traffic Trend-11%
435.5K
Oct 2025
Oct
400.4K
Nov 2025
Nov
386.2K
Dec 2025
Dec

Rankings

#107,129
Global Rank
#58,686
United States Rank
Computer Software and Development
Category

Backlinks & Authority

1.3M
Backlinks
7.4K
Ref. Domains
48
Authority Score
Low
Penalty Risk
Backlinks Trend+60%
818.3K
Jul 2025
Jul
714.3K
Aug 2025
Aug
838.8K
Sep 2025
Sep
1.1M
Oct 2025
Oct
1.2M
Nov 2025
Nov
1.3M
Dec 2025
Dec

Search Traffic

Organic
82.4K
Paid
41.6K

Top Organic Keywords

#1vanta
27,100 vol45.8%
#1vanta careers
3,600 vol6.1%
#1vanta pricing
1,000 vol1.7%
#8management system compliance
33,100 vol1.5%
#1vanta jobs
880 vol1.5%

Where is Vanta's audience located?

🇺🇸United States35.4%
🇬🇧United Kingdom14.9%
🇦🇺Australia5.7%
🇨🇦Canada4.6%
🇮🇳India4.1%

Device Distribution

Desktop65.1%
Mobile34.9%

What keywords does Vanta rank for?

5 keywords
1vanta75.3K vol$32.02
2vanta careers6.6K vol$2.58
3iso 27001112.3K vol$5.70
4onetrust43.6K vol$14.38
5drata20.7K vol$46.15

How is Vanta's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/64009032676f24f376f002fc/693c66c494e0178e6fae41c8_OG_default.jpg

Meta Tags

title49 chars

SOC 2, HIPAA, ISO 27001, PCI, and GDPR Compliance

description184 chars

Vanta automates the complex and time-consuming process of SOC 2, HIPAA, ISO 27001, PCI, and GDPR compliance certification. Automate your security monitoring in weeks instead of months.

languageEN

H1 Tags

h1Automate compliance, manage risk, and accelerate trust with AI

What is Vanta's revenue?

$208M
Annual Revenue
957
68%
Employees
$218K
Revenue/Employee
$353M
Total Funding
$1.4B
Valuation
#4,111
Growjo Rank
Tech Services
San Francisco, United States
Headquarters

Who works at Vanta?

Loading leads...

What do customers think of Vanta?

Vanta

Vanta

3.3
5 reviews
✓ Claimed

Categories

Business to Business Service#undefinedComputer Security Service#undefinedSoftware Vendor#undefined

Activity & Engagement

Reply Rate
66.66666666666666%
Avg. Reply Time
12.0 days
Claimed Date
7/18/2022

Contact Information

Address:
US

Reviews (4)

Filter by rating:
Ash Bassili
1/14/2026
🇨🇦 Canada1 reviewsBasicLinkVerified
Experience date: 1/14/2026
The product is easy to use

The product is easy to use. The integrations and daily alerts for deprecated software, vulnerabilities, and policies and/or documents needing updates keep us on track and quite literally eliminates any concerns or additional effort required regarding the annual recertification audits. We simply give our auditors access to the platform. We usually don't hear much from them - maybe the odd query which is usually addressed in minutes...but that's it. There are no missing documents, or evidence as a result.

Facundo Turconi
12/11/2025
🇦🇷 Argentina2 reviewsOrganicUnverified
Experience date: 12/11/2025
One star is generous

One star is generous. My experience with Vanta has been extremely disappointing. The service consistently failed to meet expectations, and despite repeated attempts to resolve issues, I received little meaningful support. After months of delays and lack of progress, it’s clear that the value promised upfront was never delivered. I cannot recommend Vanta based on my experience.

Company Response12/12/2025

Thank you for sharing your feedback. I am sorry to hear your experience has not met expectations. Throughout your onboarding and audit preparation, our team held multiple working sessions, coordinated directly with your auditor, and offered continued support. We also had several meetings that were missed or rescheduled, which affected overall momentum and progress. We understand that timelines and internal availability can shift, and we remain committed to helping you move forward. If you are open to it, we would appreciate the chance to reconnect and chart a path that gets you the value and outcomes you expected at the start.

NorbertoVerified
11/20/2025
🇬🇧 United Kingdom73 reviewsOrganicUnverified
Experience date: 11/14/2025
Untrustworthy company

Cannot trust this company! Their CEO, Ms Christina Cacioppo, she is a 'very important person' to answer any email coming from low-lives! And the HR Department is clearly negligent! And yes, this is about the company "vanta.com".

Kevin Short
2/28/2025
🇺🇸 United States5 reviewsOrganicUnverified
Experience date: 12/11/2024
Predatory billing practices!

Vanta sent us an invoice reminder for a $15,600 bill that was on an auto-payment scheduled. I responded as soon as I received the invoice to request a delay for us to decide whether we would like to continue the service or not. There was NO note on the invoice specifying that it would be "auto-paid". My request for delay went to apparently went to an undelivered address. When the invoice due date came, our card was auto-charged. I followed up with Vanta IMMEDIATELY to request clarity and a refund as I understood we had an invoice, not an auto-drafting payment. They were not authorized to auto-draft it. After following up and escalating the request for several months, the only response I've gotten to date is "look at our terms of service". We are a potential long-term client, being treated like a number on a spreadsheet. Why? We are making ZERO draws on Vanta services, yet they are treating us like this. Why? This has been the most frustrating and unreasonable vendor/client relationship I've ever experienced.

Company Response3/24/2025

Hi Kevin, We’re sorry to hear about your experience and appreciate you taking the time to share it. We aim to be transparent and responsive in all customer interactions, and we’re sorry this situation didn’t meet that bar for you. Our team has worked with you directly, and we’re glad we were able to find a resolution together.

👍 2

Frequently Asked Questions about Vanta

What is Vanta's Revenue?
Vanta generates approximately $208M in annual revenue. With 957 employees, that's $217,750 per employee. The company has raised $353M in total funding.
What does Vanta do?
Vanta automates the complex and time-consuming process of SOC 2, HIPAA, ISO 27001, PCI, and GDPR compliance certification. Automate your security monitoring in weeks instead of months.
How fast is Vanta growing?
Vanta has declined by 3.5% in the last 6 months according to traffic data. employee count has changed by 68% year over year.
How do people interact with Vanta?
When visiting Vanta, visitors view an average of 3.8 pages per visit, and spend around 7:04 on the site, and the bounce rate is 55.8%.
How do people find Vanta?
262.2K people (68%) visit Vanta directly. 82.4K (21%) find them through organic search. 41.6K (11%) come through paid advertising.
Who uses Vanta?
Vanta's top market is United States with 136.7K visitors (35.4%). United Kingdom is 2nd with 57.4K (14.9%). Australia is 3rd with 21.9K (5.7%).
What technologies does Vanta use?
Vanta uses 23 technologies across their website including Fonts, Security, Error Tracking. Key technologies include Google Fonts, HSTS, Cloudflare Turnstile, Sentry.
Who are Vanta's competitors?
Vanta's main competitors include Drata, Secureframe, LAIKA, Intellis. These companies operate in similar markets and compete for the same customer base.
What do customers think of Vanta?
Vanta has a Trustpilot score of 3.3 out of 5 (3 stars) based on 5 customer reviews.

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About vanta.com

Vanta automates the complex and time-consuming process of SOC 2, HIPAA, ISO 27001, PCI, and GDPR compliance certification. Automate your security monitoring in weeks instead of months.

Company Overview

vanta.com
Website
computers_electronics_and_technology
Industry
#53,060
Global Rank
635.3K
Monthly Visitors
23
Technologies
25+
Employees

Contact vanta.com

Technology Stack

vanta.com uses 23 technologies across their website including Google Fonts, HSTS, Cloudflare Turnstile, Sentry, and more.

Fonts

Google Fonts

Security

HSTS, Cloudflare Turnstile

Error Tracking

Sentry

CMS

Contentful, Webflow

CDN

jsDelivr

Cloud & Hosting

AWS CloudFront, Cloudflare

Traffic & Audience

635.3K
Monthly Visits
34%
Bounce Rate
8.6
Pages/Visit
4:19
Avg. Duration

vanta.com receives approximately 635.3K monthly visitors and ranks #53,060 globally. The website has a bounce rate of 34% with visitors viewing an average of 8.6 pages per visit. Users spend an average of 4:19 on the site.

The majority of vanta.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is vanta.com?
Vanta automates the complex and time-consuming process of SOC 2, HIPAA, ISO 27001, PCI, and GDPR compliance certification. Automate your security monitoring in weeks instead of months.
How much does vanta.com cost?
You can view vanta.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does vanta.com use?
vanta.com uses 23 technologies including Google Fonts, HSTS, Cloudflare Turnstile, and 17 more. View the full tech stack analysis above.
What are vanta.com's social media accounts?
vanta.com is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is vanta.com hiring?
Check vanta.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is vanta.com?
vanta.com receives approximately 635.3K monthly visitors and ranks #53,060 globally. Traffic is growing by 5.5% month-over-month.

Related Searches

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This page provides publicly available information about vanta.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit vanta.com directly at https://vanta.com.