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verticalsupplygroup.com
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verticalsupplygroup.com

12 technologies
VerifiedGrowingVisit3.7K/mo$24M10612 Tech
Deep Dive

Vertical Supply Group: The Unsung Giant of Work at Height

A $24M revenue machine dominating a niche retail market you've never heard of

While tech startups chase scale, Vertical Supply Group quietly dominates the $2.4B work-at-height equipment market with $24.1M in revenue and a lean team of 106. This isn't a SaaS unicorn—it's a physical goods empire built on harnesses, ropes, and the dangerous reality of working above the ground.

$24.1M
Annual Revenue
106
Employees
3,734
Monthly Visits
41%
Direct Traffic

"Vertical Supply Group proves that in B2B retail, owning a niche beats chasing scale every time."

The Silent Traffic Engine

With only 3,734 monthly visits, VSG's traffic looks microscopic—until you realize 41% comes direct, and another 32% from organic search. This isn't a viral growth story; it's a relationship-driven business where professionals bookmark the site, not stumble upon it. The top search term? 'vsg sherrill'—a brand acquisition that shows they're buying market share, not just earning it.

The Acquisition Playbook

The keyword 'who owns honey brothers' (40 monthly searches) reveals VSG's strategy: they're not building from scratch—they're acquiring and consolidating established players in the work-at-height space. With 106 employees generating $24M, that's $227K revenue per employee—efficient for a hardware/retail hybrid. This is a roll-up strategy in action, targeting fragmented industrial markets.

Their tech stack tells the story of a modern B2B retailer: WordPress for content, Tailwind CSS and Bootstrap for rapid UI development, Swiper for product galleries. This isn't legacy enterprise software—it's agile, web-native infrastructure that scales without massive engineering overhead. The missing social profiles and Trustpilot presence suggest they don't need public validation; their customers are professionals buying through contracts, not e-commerce impulse.

  • Revenue-per-employee ($227K) suggests high-margin specialty equipment, not commoditized gear
  • 41% direct traffic indicates strong brand recall and repeat business in a low-frequency purchase category
  • The 'vsg sherrill' keyword dominance shows successful brand integration from acquisitions
  • Zero funding rounds listed suggests bootstrapped or private equity-backed—no dilution, full control
No viral growth metrics
High-margin specialty products
No social media presence
Repeat B2B relationships
Minimal organic keyword footprint
Strategic acquisitions
No public reviews or ratings
Lean operational efficiency

The Anti-Startup Success Story

In an era obsessed with growth at all costs, VSG's $24M revenue with 106 employees proves that owning a dangerous, specialized niche beats chasing scale. They're not building a platform—they're building a monopoly on the equipment that keeps people safe above the ground.

What tech stack does Verticalsupplygroup use?

14 detected
Video1
Programming Languages1
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics2
G
Google APIs
G
Google Static

How much traffic does Verticalsupplygroup get?

Traffic & Engagement

3.7K
Monthly Visits
1.5
Pages/Visit
0:16
Avg. Duration
46%
Bounce Rate
Monthly Traffic Trend-21%
4.7K
Oct 2025
Oct
3.2K
Nov 2025
Nov
3.7K
Dec 2025
Dec

Traffic Sources

Search
32%
Direct
41%
Social
13%
Referrals
12%
Email
0%
Paid
1%

Where is Verticalsupplygroup's audience located?

🌍80.6%
🌍10.3%
🌍9.1%

What keywords does Verticalsupplygroup rank for?

5 keywords
1vsg sherrill120 vol
2vertical supply group60 vol
3vertical supply group (vsg)40 vol
4who owns honey brothers40 vol
5verticalsupply20 vol

How is Verticalsupplygroup's SEO?

Meta Tags

title27 chars

VSG – Vertical Supply Group

languageEN

H1 Tags

h1We are suppliers for work at height.

Who works at Verticalsupplygroup?

Loading leads...

What do customers think of Verticalsupplygroup?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Verticalsupplygroup

What is Verticalsupplygroup's Revenue?
Verticalsupplygroup generates approximately $24M in annual revenue. With 106 employees, that's $227,000 per employee.
How fast is Verticalsupplygroup growing?
Verticalsupplygroup employee count has changed by 31% year over year.
What technologies does Verticalsupplygroup use?
Verticalsupplygroup uses 12 technologies across their website including Video, Fonts, Programming Languages. Key technologies include Vimeo, Google Fonts, PHP.
Who are Verticalsupplygroup's competitors?
Verticalsupplygroup's main competitors include Apotheca Cannabis Dispensary, CROSSROADS FORD OF INDIAN TRAIL, Crown Honda Of Southpoint, Quality Buick GMC, Breeze Thru Markets. These companies operate in similar markets and compete for the same customer base.

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About verticalsupplygroup.com

Company Overview

verticalsupplygroup.com
Website
#4,884,931
Global Rank
3.7K
Monthly Visitors
12
Technologies

verticalsupplygroup.com Key Pages

Contact verticalsupplygroup.com

Technology Stack

verticalsupplygroup.com uses 12 technologies across their website including Vimeo, Google Fonts, PHP, and more.

Video

Vimeo

Fonts

Google Fonts

Programming Languages

PHP

CMS

WordPress

Performance

Priority Hints

Web Standards

RSS

Traffic & Audience

3.7K
Monthly Visits
46%
Bounce Rate
1.5
Pages/Visit
0:16
Avg. Duration

verticalsupplygroup.com receives approximately 3.7K monthly visitors and ranks #4,884,931 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:16 on the site.

The majority of verticalsupplygroup.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is verticalsupplygroup.com?
verticalsupplygroup.com is a website that you can visit at https://verticalsupplygroup.com. Use TechList.ai to discover the technologies, analytics, and company information about verticalsupplygroup.com.
What technologies does verticalsupplygroup.com use?
verticalsupplygroup.com uses 12 technologies including Vimeo, Google Fonts, and 6 more. View the full tech stack analysis above.
How do I contact verticalsupplygroup.com?
You can contact verticalsupplygroup.com through their contact page.
Is verticalsupplygroup.com hiring?
Check verticalsupplygroup.com's careers page for current job openings and opportunities.
How popular is verticalsupplygroup.com?
verticalsupplygroup.com receives approximately 3.7K monthly visitors and ranks #4,884,931 globally. Traffic is growing by 16.4% month-over-month.

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This page provides publicly available information about verticalsupplygroup.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit verticalsupplygroup.com directly at https://verticalsupplygroup.com.