While Silicon Valley chases AI pets and virtual vet apps, Vetnique quietly generated $3.8M last year solving a gross, biological problem: dog anal glands. They didn't need a VC check or a flashy app; they just needed a vet's prescription and a Shopify store.

"They don't sell pet accessories; they sell clinical relief for the most uncomfortable problem a dog owner faces."

The traffic data reveals a fascinating split. With 50% of traffic coming from organic search and 33% from direct traffic, Vetnique has achieved brand recall. Customers aren't just stumbling upon them; they are searching for the brand specifically (2,700 monthly searches for 'vetnique'). This indicates high customer retention and repeat purchases, a rarity in the volatile pet supplement market.

• **Product Focus:** They own the 'Glandex' brand, effectively becoming synonymous with anal gland health (the Kleenex of dog glands).
• **Tech Stack:** Built on Shopify but heavily customized with Tailwind CSS and Vite, proving they prioritize speed and UX over off-the-shelf themes.
• **Social Proof:** They don't rely on influencers; they rely on vets. Their YouTube channel (GlandexForPets) serves as a clinical education hub.