For decades, television advertising was a gated community—locked behind million-dollar budgets and Madison Avenue relationships. Vibe.co just blew up the gate. With a $500 entry point and 5-minute setup, they're transforming Connected TV from an enterprise luxury into a growth engine for any ambitious brand.

"Vibe didn't just lower the barrier to TV advertising—they eliminated it entirely while building a $100M business with just 146 people."

The keyword data reveals their competitive positioning strategy. They rank for 'tvscientific' (30K+ volume) and 'mntn' (13K+ volume)—both direct competitors. But their organic brand searches ('vibe' at 82K monthly) show strong brand recall. They're not just capturing demand; they're creating it. The 30% organic search traffic suggests content and SEO are working, but the 58% direct traffic indicates product-led growth is the real engine.

• Product-led growth engine: 58% direct traffic proves retention and repeat usage
• Competitive keyword capture: Actively stealing search volume from incumbents
• Elite efficiency: $685K revenue per employee vs. industry average of ~$300K
• Dual-market strategy: $500 entry point with likely $10K+ average deal size