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vitalant.org
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vitalant.org

20 technologies
VerifiedGrowingVisit704.6K/mo$453M2.5K20 Tech25 Leads
Deep Dive

Vitalant: The $450M Blood Banking Titan

How a legacy non-profit is quietly dominating the digital health landscape

In a world obsessed with SaaS growth hacks, Vitalant operates a $452.6M revenue engine powered by literal life-saving liquid. This isn't a startup chasing valuation—it's a healthcare behemoth with 2,487 employees and 700k monthly visitors proving that mission-driven scale can outperform venture-backed hype.

$452.6M
annual revenue
2,487
employees
704K
monthly visitors
59%
direct traffic

"Vitalant doesn't need conversion funnels—they need blood donors. Their 59% direct traffic proves their brand is the destination, not a detour."

The Organic Moat

With 27,000 monthly searches for 'vitalant' alone, they've built an unassailable brand moat. The fact that 'vitalent' (a common misspelling) gets 900 searches suggests they've become the Kleenex of blood banking—genericized in the public consciousness. Their 35% organic traffic share isn't accidental; it's the result of decades of community integration.

Digital-First Legacy

While most blood banks rely on hospital partnerships, Vitalant has built a direct-to-donor fortress. Their tech stack—jQuery, Tailwind, Bootstrap—might seem dated, but it's battle-tested. They prioritize function over flash, with Lottie animations for engagement and reCAPTCHA protecting their donation pipeline. This is infrastructure, not innovation theater.

The real story is in their traffic distribution. 96.5% of visitors come from undefined sources—likely a combination of direct, branded search, and regional campaigns. This opacity is strategic. They don't need to compete on AdWords for 'donate blood' because they own the relationship with donors who type vitalant.org directly into their browser.

  • 704K monthly visits with 59% direct traffic—brand loyalty that startups dream of
  • 27,000 branded searches monthly—healthcare's version of 'Google' for blood donation
  • Multi-platform presence (TikTok to LinkedIn) meeting donors where they live
  • Regional dominance with 96.5% US traffic share
Don't chase viral growth hacks
Own the donor relationship directly
Avoid over-engineering their tech stack
Build community through regional hubs
Skip paid acquisition for branded terms
Leverage legacy trust for digital conversion

The Unsexy Unicorn

Vitalant proves that in healthcare, trust beats speed, and mission beats margin. For founders, the lesson is clear: build something people need daily, and they'll type your URL directly—no SEO required.

What tech stack does Vitalant use?

38 detected
Security1
Web Standards1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics18
F
Facebook Pixel
T
TikTok Pixel
G
Google Tag Manager
M
Microsoft Ads (Bing)
J
jsDelivr
G
Google APIs
G
Google Static
G
Google Tag Manager
F
Facebook Pixel
T
TikTok Pixel
B
Bing
T
Tracking Service
A
Analytics Service
G
Google Analytics
G
Google DoubleClick
F
Facebook
G
Google Ads
T
Tracking Pixel

How much traffic does Vitalant get?

Traffic & Engagement

704.6K
Monthly Visits
8.5
Pages/Visit
3:35
Avg. Duration
35%
Bounce Rate
Monthly Traffic Trend+15%
610.1K
Oct 2025
Oct
606.5K
Nov 2025
Nov
704.6K
Dec 2025
Dec

Traffic Sources

Search
35%
Direct
59%
Social
1%
Referrals
5%
Email
0%
Paid
1%

Where is Vitalant's audience located?

🌍96.5%
🌍0.7%
🌍0.6%
🌍0.5%
🌍0.4%

What keywords does Vitalant rank for?

5 keywords
1vitalant27.0K vol$1.09
2vitalent900 vol$1.09
3vitalant login1.1K vol$0.90
4vitalant promotions december 2025460 vol
5vitalant fast track780 vol$3.38

How is Vitalant's SEO?

Meta Tags

title45 chars

Donate Blood, Plasma and Platelets | Vitalant

languageEN

Schema Types

Organization

Who works at Vitalant?

Loading leads...

What do customers think of Vitalant?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Vitalant

What is Vitalant's Revenue?
Vitalant generates approximately $453M in annual revenue. With 2,487 employees, that's $182,000 per employee.
How fast is Vitalant growing?
Vitalant employee count has changed by 7% year over year.
What technologies does Vitalant use?
Vitalant uses 20 technologies across their website including Video, Fonts, Security. Key technologies include YouTube Embed, Adobe Fonts, Google Fonts, reCAPTCHA.
Who are Vitalant's competitors?
Vitalant's main competitors include Aurora Payments, Tata Consultancy Services, Annexus, SurchX, Nationwide. These companies operate in similar markets and compete for the same customer base.

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What are Vitalant's key pages?

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About vitalant.org

Company Overview

vitalant.org
Website
health
Industry
#46,699
Global Rank
704.6K
Monthly Visitors
20
Technologies
25+
Employees

Contact vitalant.org

Technology Stack

vitalant.org uses 20 technologies across their website including YouTube Embed, Adobe Fonts, Google Fonts, reCAPTCHA, and more.

Video

YouTube Embed

Fonts

Adobe Fonts, Google Fonts

Security

reCAPTCHA

CDN

unpkg, jsDelivr

Advertising

DoubleClick Floodlight, Microsoft Ads, TikTok Pixel, Google Ads +1 more

Analytics & Marketing

Crazy Egg, Google Tag Manager, Google Analytics

Traffic & Audience

704.6K
Monthly Visits
35%
Bounce Rate
8.5
Pages/Visit
3:35
Avg. Duration

vitalant.org receives approximately 704.6K monthly visitors and ranks #46,699 globally. The website has a bounce rate of 35% with visitors viewing an average of 8.5 pages per visit. Users spend an average of 3:35 on the site.

The majority of vitalant.org's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is vitalant.org?
vitalant.org is a website that you can visit at https://vitalant.org. Use TechList.ai to discover the technologies, analytics, and company information about vitalant.org.
What technologies does vitalant.org use?
vitalant.org uses 20 technologies including YouTube Embed, Adobe Fonts, Google Fonts, and 14 more. View the full tech stack analysis above.
How do I contact vitalant.org?
You can contact vitalant.org via email at [email protected] or through their contact page.
What are vitalant.org's social media accounts?
vitalant.org is active on tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is vitalant.org hiring?
Check vitalant.org's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is vitalant.org?
vitalant.org receives approximately 704.6K monthly visitors and ranks #46,699 globally. Traffic is growing by 16.2% month-over-month.

Related Searches

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This page provides publicly available information about vitalant.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit vitalant.org directly at https://vitalant.org.