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Volumental: The Invisible Engine of 3D Footwear
How 125 people built the standard for 3D scanning in retail without you knowing it
While you were debating Web3 and AI hype, Volumental quietly built the infrastructure for the future of physical retail. They're not selling shoes—they're selling the data that makes shoes fit.
"Volumental didn't invent 3D scanning—they made it profitable for shoe stores."
The B2B2C Trojan Horse
Volumental operates as the invisible middleware between consumer-facing brands and the physical retail experience. With 125 employees generating $21.3M in revenue, they've achieved a remarkable $170k revenue per employee—significantly higher than typical SaaS benchmarks. Their model isn't direct-to-consumer; it's infrastructure-as-a-service for footwear retailers who need accurate sizing without the returns nightmare.
The Return Rate Revolution
The footwear industry hemorrhages billions on returns, with 30-40% of online purchases coming back. Volumental's 3D scanning technology claims to reduce this by 20-30% by ensuring accurate sizing before purchase. They're not just a tech vendor—they're a ROI calculator for CFOs tired of reverse logistics costs. Their clients include major brands like New Balance and Decathlon, using their platform to bridge the online-offline sizing gap.
What makes Volumental dangerous is their ecosystem play. They're not building consumer apps—they're becoming the Shopify for 3D body measurement. Every scan creates proprietary data that improves their algorithms, creating a network effect where more retailers using their platform means better accuracy for all. Their tech stack (Tailwind, Bootstrap, Cloudflare, Contentful) suggests a pragmatic approach: use proven tools to solve hard problems in computer vision and data processing.
- Founded by Miroslav Kobetski and Alper Aydemir with deep computer vision expertise
- Specialized in footwear but expanding to apparel and orthotics
- Integrates with existing retail systems via API-first architecture
- Uses Contentful for scalable content management across global markets
The Infrastructure Play That Works
Volumental proves that boring infrastructure beats flashy consumer apps. They're the pick-and-shovel play for the 3D retail revolution—and with $21.3M in revenue, they're already winning.
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About volumental.com
Company Overview
Technology Stack
volumental.com uses 13 technologies across their website including Vimeo, HSTS, reCAPTCHA, Contentful, and more.
Video
Vimeo
Security
HSTS, reCAPTCHA
CMS
Contentful
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Analytics & Marketing
Google Tag Manager, Google Analytics
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