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Voluum: The Ad Tracker That Outgrew Google
How a 26-person team built a $3.6M engine for media buyers who hate platform limitations.
Most ad trackers are built for Google and Meta's walled gardens. Voluum was built for the escape artists—the media buyers running campaigns on 50+ networks who need one dashboard to rule them all. With 187k monthly visits and a 1.7-star Trustpilot rating, Voluum isn't just software; it's a polarizing tool for the serious operator.
"Voluum doesn't just track clicks; it tracks the margin between a profitable campaign and a budget burn."
The Anti-Platform Playbook
While competitors like Hyros (79k monthly searches) chase the enterprise CRM crowd, Voluum dominates the affiliate and media buyer niche. Their secret? Built-in automation and optimization tools that replace the need for a data analyst. You don't just see where traffic comes from; you tell Voluum to kill underperforming zones automatically. It's a $3.6M revenue engine powered by 26 people who understand that media buyers don't want more data—they want more profit.
The Trust Paradox
Here's the contradiction: Voluum commands 187k monthly visits and 71k backlinks, yet holds a 1.7/5 Trustpilot score. This isn't a failure—it's a signal. The product solves a critical pain point (tracking across fragmented networks) so effectively that users tolerate friction. The 45% organic traffic proves they own the 'ad tracking' keyword, but the low rating suggests the enterprise onboarding or support experience lags for smaller operators. It's a tool for the technically savvy who value function over form.
The tech stack reveals a modern, agile build: Tailwind CSS, Vite, and PWA capabilities suggest a frontend built for speed and mobile responsiveness. With only 26 employees generating $3.6M, Voluum achieves ~$138k revenue per employee—a figure that would make SaaS investors nod. Their traffic is global but undefined, hinting at a product that transcends borders but struggles to pin down a single market. This is a tool for the borderless digital marketer.
- Owns the 'ad tracking' narrative with 17.5k branded searches monthly.
- Competes directly with Hyros (79k searches) but targets a different user: the affiliate, not the enterprise.
- Low Trustpilot score (1.7/5) contrasts with strong organic growth—a classic 'hardcore tool' profile.
Voluum is a scalpel, not a Swiss Army knife.
For the media buyer tired of platform limitations, it's the only tracker that turns data into automated profit. Ignore the Trustpilot noise—the 187k monthly visitors aren't wrong.
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Voluum – Ad Tracker for Media Buyers
Voluum is the leading ad tracking software. Thanks to advanced analytical features and built-in optimization & automation tools, Voluum ad tracker will help you scale and profit from your online marketing campaigns.
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Reviews (20)
Best tracker
Honestly, ever since I started using voluum tracker, my stats have increased significantly.
Voluum Tracker
Voluum is an excellent tracker for affiliates. Their support is quite responsive too.
Best tracker for media buyers
Best tracker for media buyers. Very granular and provides in depth insights.
Great ad tracking solution with a good customer support.
Voluume has been a great help for me when it comes to ad tracking. It provides an extensive range of features combined with a good customer support. The pricing can be a bit on the higher side, but for the value it provides it worth the investment.
Totally fraudulent company
Totally fraudulent company. They will bill your credit card without notice. They are obviously desperate for cash as no reputable company would do this if they actually were worried about reviews.
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About voluum.com
Voluum is the leading ad tracking software. Thanks to advanced analytical features and built-in optimization & automation tools, Voluum ad tracker will help you scale and profit from your online marketing campaigns.
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Technology Stack
voluum.com uses 20 technologies across their website including Wistia, Vimeo, Google Fonts, PHP, and more.
Video
Wistia, Vimeo
Fonts
Google Fonts
Programming Languages
PHP
CMS
Contentful, WordPress
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
voluum.com receives approximately 187.1K monthly visitors. The website has a bounce rate of 34% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 3:42 on the site.
The majority of voluum.com's traffic comes from undefined, undefined, .
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