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Voyado: The Nordic Retail CRM Powerhouse
How a $66M Swedish startup built an all-in-one retail stack that's winning in the Nordics
In a world where retail tech is fragmented into 20+ tools, Voyado bets on consolidation. They've built an all-in-one CRM, loyalty, CDP, and marketing engine that's capturing 2.2M monthly visits from retail brands who are tired of duct-taping solutions together.
"They're not just selling software—they're selling a unified retail operating system that replaces 5-10 tools with one."
The Retail-Only Obsession
Voyado doesn't try to be everything for everyone. Their entire stack—from AI-powered product discovery to loyalty programs—is purpose-built for retail and e-commerce. This narrow focus is their superpower: they understand that a fashion brand's CRM needs are fundamentally different from a SaaS company's. The result? 74% direct traffic suggests brands aren't just finding them—they're seeking them out specifically.
The Traffic Paradox
Here's the counterintuitive data: despite 2.2M monthly visits, only 17% comes from organic search. That's unusually low for a B2B SaaS company of their size. The implication? Voyado's growth is driven by word-of-mouth, direct brand recognition, and partner referrals—not SEO. Their top keyword is simply 'voyado' with 11,650 monthly searches, indicating strong brand equity. This is the signature of a product-led company where customers become evangelists.
The Nordic retail market is notoriously sophisticated. Consumers expect seamless omnichannel experiences, and Voyado delivers by unifying online and offline data. Their tech stack—built with modern frameworks like Tailwind CSS and PWA capabilities—reflects this: performance matters when you're processing real-time customer journeys across touchpoints.
- All-in-one architecture reduces integration complexity from months to weeks
- AI-powered product discovery directly embedded in CRM workflows
- Built for retail's unique omnichannel challenges (not retrofitted)
- Strong Nordic market penetration with 30.5% traffic from their home region
The Unbundling Is Happening—But Voyado Is Re-bundling
While startups micro-focus on single features, Voyado's $66M revenue proves retailers will pay premium for integrated solutions. The question isn't whether they'll scale—it's whether they can bring their Nordic playbook global before Salesforce or HubSpot replicate their retail focus.
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Customer Experience Platform for Retail & E-commerce - Voyado
All-in-one CRM, Loyalty, CDP, marketing software and AI-powered product discovery purely built for retail and e-commerce.
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Voyado - inte att lita på
Voyado finns inte mycket gott att säga om då den enda erfarenhet jag har av dessa marknadsföringskryp är en ändlös ström av skräp-post. Värderar ni er Inbox - undvik detta företag som pesten.
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About voyado.com
All-in-one CRM, Loyalty, CDP, marketing software and AI-powered product discovery purely built for retail and e-commerce.
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Technology Stack
voyado.com uses 20 technologies across their website including PHP, Contentful, Wix, Weglot, and more.
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PHP
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Contentful, Wix, WordPress
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Weglot
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HubSpot
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DoubleClick Floodlight, Microsoft Ads
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Traffic & Audience
voyado.com receives approximately 2.2M monthly visitors and ranks #34,154 globally. The website has a bounce rate of 64% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:34 on the site.
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