wallapop.com
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Wallapop: The 25M Visit Local Commerce Beast
How a Spanish marketplace dominates with 58% direct traffic and 1.3-star ratings
Wallapop isn't just another marketplace—it's a $83.7M revenue engine where 25 million monthly visitors trade second-hand goods in their neighborhoods. The real story isn't in the transactions, but in the raw, unfiltered user experience that keeps them coming back despite a 1.3/5 Trustpilot rating.
"58% direct traffic proves Wallapop has built a habit, not just a website."
The Trust Paradox
With 14,120 Trustpilot reviews averaging 1.3/5, Wallapop faces a brutal user experience crisis. Yet, 58% of traffic comes direct—meaning users aren't discovering Wallapop; they're returning to it. This suggests a market where convenience trumps satisfaction, and the network effect is so strong that negative reviews don't break the habit.
SEO Dominance Through Brand
Wallapop captures 2.1M monthly searches for its brand name alone. Add misspellings like 'walapop' (33K) and 'wallpop' (23K), and you realize their brand is their moat. They rank #1,513 globally with 39% organic search traffic, but the real magic is how they've made their name synonymous with local selling in Spain.
The tech stack reveals a modern, mobile-first approach: PWA for app-like experience, Tailwind CSS and Bootstrap for rapid UI development, and lazy loading for performance. They're not reinventing the wheel—they're optimizing for speed and scale. With only 462 employees generating $83.7M in revenue, that's $181K per employee, indicating a lean, efficient operation despite the user experience challenges.
- 87% of traffic from one country (Spain), showing hyper-local dominance
- Direct traffic (58%) exceeds organic (39%)—a rare feat for marketplaces
- 1.86M backlinks prove strong domain authority despite low ratings
- PWA technology enables app-like experience without app store friction
Wallapop proves product-market fit can survive bad UX
When network effects are strong enough, users will tolerate friction to access liquidity
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5 keywordsHow is Wallapop's SEO?
Open Graph Image
https://uk.wallapop.com/images/banner.jpg
Meta Tags
wallapop, local, free classified ads from all over UK
wallapop, make money selling the stuff you don't need any more and find nice opportunities in your area
H1 Tags
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Wallapop
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Reviews (20)
way way better than vinted
way way better than vinted, for both sellers and buyers
How do I join Wallapop UK
How do I join Wallapop UK? It will not accept UK phone number . Please help??
Hi, Anna We apologize for the inconvenience. We have requested more information to review what happened. We are awaiting your reply. The Wallapop team WE UPDATE Hi, Anna We are sorry, we have not received a response to the requested information. Please remember that you can contact us through the Help Center. The Wallapop team
Full of scam
I uploaded something 2 hours ago and I have already received 4 scam purchases. It is shameful for a service that used to be great. If I could give it 0 stars I would.
Never heard of this company and they…
Never heard of this company and they have been scamming my account for money. Reported to fraud
A Marketplace Built on Stolen Designs
I strongly suggest any Designer of 3D printed parts, especially those on Makerworld, to frequently check on Wallapop as I have already found a few stolen designs, without the designer knowing, without giving credits or linking to the original design. I have reported all of them to Wallapop they do not give a sh*t! They don't even seem to look at the evidence because otherwise they would / should take action. I'm curious if one day, all creators come together and sue the sh*t out of Wallapop - because sincerly, they deserve it! There is not even a report-button for copyright or intelectual property infringement - something that is as important as having a report-button in the first place. Here are just some of the stolen designs / pictures I have found and reported so far: - Lamp 2.0 A1 Mini - Hexa (First 3 pictures) Originally designed and published by Foxwood on Makerworld: - Table Tealight Lamp Set 4 (Retro Design) (last picture) Originally designed and published by 3D Fun Factory on Makerworld: ---> Stolen from Aaron_GS and published on Wallapop:lampara-de-mesa-geometrica-1194589000 - GTA Lightbox Original picture from Mark Dra on Makerworld - Lightbox Honda Original picture from FauFrames on Makerworld - Marvel Lightbox Original picture frominvader on Makerworld - Ghost Bisters Light Box Original picture from thethirddimensionandbeyond on Makerworld - Stitch Light Box Original picture from Larry Swope on Makerworld - One Piece Light Box Original picture from ZUPA 3D on Makerworld ---> Stolen by Aaron_GS on Wallapop: lamparas-personalizadas-led-1192527579 - Tribute to the RB26DETT engine (Skyline R34 GT-R) Originally designed and published by Danko_Creates on Makerworld: ---> Stolen from Aaron_GS and published on Wallapop: motor-nissan-gt-r-a-escala-1195500397 - Rusteze - Bumper & Oil LED Originally designed and published by Supergau1 on Makerworld: ---> Stolen from Aaron_GS and published on Wallapop: lampara-led-rust-eze-cars-1192238860 - Christmas Ornament: Custom Dog Name Paw Ornament Originally designed and published by Salvadori on Makerworld: ---> Stolen from 3D MART and published on Wallapop: adornos-navidad-personalizado-1193303500 - ktm 1290 1.0 2.0 3.0 brake air conveyor LEFT Originally designed and published by MARCOPOSSENTE on Makerworld: - ktm 1290 1.0 2.0 3.0 brake air conveyor RIGHT Originally designed and published by MARCOPOSSENTE on Makerworld: ---> Stolen from (edit: I contacted the seller myself and they were so kind to delete the article) - ktm air brake duble logo Originally designed and published by MARCOPOSSENTE on Makerworld: ---> Stolen from 3D MART and published on Wallapop: protector-horquilla-ktm-duke-1290-1153328570 PD: All designers are informed and a report has been filed and shared with Makerworld. @Wallapop: I told you, IF you don't do anything - I am. I have told you in the past, that if YOU don't do whats right, I will make this public. So here you go! TAKE NOTE: IF someone infringes other peoples intellectual property once - they're likely to do it again - so the solution is not to just take down a listing, but ban the user completely together wirh their email, phone-number etc. This was my call to aktion of 2025! I’ll be back with the next report in 2026 (hopefully not..)
Hi, We apologize for the inconvenience. We have requested more information to review what happened. We are awaiting your reply. The Wallapop team
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About wallapop.com
wallapop, make money selling the stuff you don't need any more and find nice opportunities in your area
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Technology Stack
wallapop.com uses 18 technologies across their website including Font Awesome, Google Fonts, HSTS, Sentry, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Error Tracking
Sentry
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
OneTrust
Marketing Automation
Braze
Traffic & Audience
wallapop.com receives approximately 25.4M monthly visitors and ranks #1,513 globally. The website has a bounce rate of 33% with visitors viewing an average of 7.4 pages per visit. Users spend an average of 6:38 on the site.
The majority of wallapop.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about wallapop.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wallapop.com directly at https://wallapop.com.