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Wanderly: The Anti-LinkedIn for Healthcare
How a 45-person team built a $5.2M marketplace for travel nurses
In a market saturated with generic job boards, Wanderly isn't just another listing site—it's a curated marketplace designed specifically for the high-stakes, high-turnover world of healthcare staffing. They've carved out a lucrative niche by solving a problem big tech ignores: the friction between traveling nurses and agencies.
"Wanderly proves you don't need to be a giant to win—just obsessively focused on a single vertical."
The Niche Strategy
While LinkedIn tries to be everything to everyone, Wanderly targets the $15B travel nursing market exclusively. Their 47% direct traffic share is telling—nurses aren't stumbling upon them via Google; they're returning intentionally. This is a brand with stickiness, not a churn-and-burn aggregator.
The Growth Engine
Wanderly's traffic split reveals a sophisticated marketing mix. With 36% organic search, they're capturing intent for terms like 'wanderly travel nurse' (130 monthly searches) and 'strike nursing positions' (440 monthly searches). The latter is a brilliant play on crisis-driven demand—nurses seeking premium pay during hospital strikes.
The tech stack tells the story of a pragmatic, fast-moving team. Built on Tailwind CSS, Vite, and jQuery, they prioritize shipping over polish. No fancy React frameworks or bleeding-edge stacks here—just solid, maintainable tech that works. It's a reminder that for B2B marketplaces, functionality trumps flash.
- Hyper-specific vertical focus (travel nursing only)
- Dual-sided marketplace with agency relationships
- Content-driven SEO around high-intent keywords
- Social presence on TikTok & Instagram for Gen Z nurses
- Strong direct traffic indicating brand loyalty
The Verdict: Profitable but Not Scalable
Wanderly is a cash cow, not a unicorn. With $5.2M revenue and only 45 employees, they're efficient. But without a mobile app or massive SEO moat, they're vulnerable to larger players like Indeed or specialized competitors. Their win? Deep vertical knowledge and nurse advocacy—something big tech can't replicate.
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About wanderly.us
Find your ideal healthcare job effortlessly on Wanderly. Browse, filter, and apply to thousands of exciting opportunities in the US today.
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wanderly.us uses 22 technologies across their website including Font Awesome, Okta, Laravel, Ruby on Rails, and more.
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Okta
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Laravel, Ruby on Rails
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WordPress
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DoubleClick Floodlight, Google Ads
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New Relic, Amplitude, Hotjar, Google Tag Manager +1 more
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wanderly.us receives approximately 20.1K monthly visitors and ranks #894,880 globally. The website has a bounce rate of 53% with visitors viewing an average of 5.4 pages per visit. Users spend an average of 2:32 on the site.
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