water4.org
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Water4: The For-Profit Charity Model
How a $7.5M operation is disrupting the non-profit water crisis with business-first logic
Water4 isn't just another NGO asking for donations; it's a revenue-generating engine disguised as a charity. With a mission to end the water crisis through missional businesses, they've turned philanthropy into a scalable, profitable model.
"They don't just deliver water; they build local businesses that own the water problem."
The Revenue Reality
Water4 generates $7.5M in revenue with a lean team of 77. Unlike traditional charities that burn cash on marketing, Water4 operates with the efficiency of a startup. Their 47% direct traffic indicates a strong brand loyalty—people aren't stumbling upon them; they're seeking them out.
The Leadership DNA
Led by CEO Matt Hangen and Founder Terri Greenly, the team is stacked with development officers (Bree Haskell, Natalie Estes, Natalie York). This isn't a scattered volunteer group; it's a strategic acquisition force. They understand that in the charity space, development is the product.
Their keyword strategy reveals a sophisticated understanding of the donor landscape. Ranking for 'charity water' (6,860 monthly volume) and 'clean water action' puts them in direct competition with giants like Charity: Water. But they differentiate by targeting 'water jobs'—a signal they're building a workforce, not just a donor list.
- ECFA accreditation ensures 100% donation impact (no overhead skimming)
- Missional business model creates sustainable local economies
- Strong technical stack (Tailwind, Vite, Cloudflare) indicates modern operational mindset
- Social presence across YouTube, LinkedIn, and Instagram for multi-channel storytelling
The Bottom Line
Water4 proves that non-profit status doesn't mean non-profit thinking. They're a case study in mission-driven revenue generation.
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Meta Tags
Water4 - Generate Good
Water4 is an ECFA accredited organization, demonstrating excellence in financial management, board governance, and stewarding charitable gifts. 100% of your donation goes directly to empowering our missional businesses as we work together to end the water crisis.
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About water4.org
Water4 is an ECFA accredited organization, demonstrating excellence in financial management, board governance, and stewarding charitable gifts. 100% of your donation goes directly to empowering our missional businesses as we work together to end the water crisis.
Company Overview
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Technology Stack
water4.org uses 20 technologies across their website including YouTube Embed, Font Awesome, HSTS, Cloudflare Turnstile, and more.
Video
YouTube Embed
Fonts
Font Awesome
Security
HSTS, Cloudflare Turnstile, reCAPTCHA
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
water4.org receives approximately 1.9K monthly visitors and ranks #7,272,224 globally. The website has a bounce rate of 32% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:05 on the site.
The majority of water4.org's traffic comes from .
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This page provides publicly available information about water4.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit water4.org directly at https://water4.org.