While universities obsess over enrollment numbers, Watermark is building the infrastructure that actually predicts and improves student outcomes. This isn't just software—it's the central nervous system for modern higher education.

"Watermark doesn't just track students—it's creating a data-driven feedback loop that transforms how institutions understand their own effectiveness."

The traffic distribution is telling. With 92.9% of traffic coming from 'undefined' countries, this likely represents domestic US dominance where their 1,800+ institutional clients operate. This isn't a global expansion play—it's a deep vertical integration strategy in North American higher education.

• Built for accreditation: Their course evaluation tools aren't nice-to-haves—they're compliance necessities
• Network effects: Each institution's data improves benchmarking across the entire platform
• Sticky by design: 64% direct traffic suggests daily institutional use, not occasional check-ins