In an industry dominated by American giants, Weborama has quietly built a $74M semantic AI empire from Paris, surviving two decades of digital advertising chaos. While most ad tech startups burn through VC funding chasing scale, this 217-person company has carved out a profitable niche by solving one of advertising's hardest problems: making machines understand context.

"They're not chasing the next shiny object—they're building semantic infrastructure that outlasts ad tech fads."

The European AdTech landscape is littered with casualties who tried to out-AdTech Google. Weborama's survival formula is counterintuitive: ignore the American playbook. They don't compete on scale; they compete on semantic precision. Their leadership team—CTO Alexis Sukrieh, CDO Frederic Grelier, and Chief Data Scientist Nicolas Tastevin—represents a rare blend of academic rigor and commercial pragmatism. This isn't a startup chasing unicorn status; it's a precision instrument.

• Built semantic AI when behavioral tracking was the default
• Scaled to $74M without VC funding or acquisition
• Maintains 46% direct traffic in a crowded market
• Survived two decades of ad tech disruption