In an industry driven by SEO and social media, Wedding.com generates $20.5M in revenue with a reported 0 monthly visits. It’s the ultimate founder paradox: massive scale without a digital footprint.

"If the traffic data is accurate, this isn't a marketing play—it's an enterprise B2B machine."

The domain authority is high, yet the traffic is non-existent. This suggests a deliberate pivot away from direct-to-consumer acquisition. They are likely powering other wedding platforms, acting as a white-label solution, or managing massive B2B contracts that render SEO irrelevant.

• Revenue Quality: $230k revenue per employee indicates high-value contracts, not ad-sense churning.
• Market Position: They own the exact match domain, but aren't using it for organic traffic capture.
• Tech Debt: Maintaining Rails + legacy CSS (Bootstrap/AntD) implies a focus on maintenance, not feature bloat.