wellaway.com
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WellAway: The Expat Insurance Niche King
A 14-person team generating $1.2M revenue by solving one specific problem
In a market dominated by giants like Cigna and Allianz, WellAway proves that surgical precision beats brute force. With just 14 employees, they're capturing the expat health insurance niche by focusing on one thing: keeping you well while you're away.
"58% direct traffic on a $1.2M revenue business isn't marketing—it's word-of-mouth weaponized."
The ACA Compliance Goldmine
WellAway isn't just selling generic travel insurance. Their top keywords reveal a sophisticated B2B play: 'well away aca compliancy' and 'well away aca compliant plan' dominate their search profile. They've positioned themselves as the go-to solution for American expats needing ACA-compliant coverage abroad—a regulatory maze that most insurers ignore.
The Silent Retention Engine
With a 3.6/5 Trustpilot rating from 29 reviews, WellAway sits in the 'good enough' valley. But here's the kicker: 58% of their traffic is direct. That means nearly 9,000 monthly visitors are typing 'wellaway.com' directly into their browser. This isn't acquisition—it's retention. These are repeat customers, policyholders checking their portal, or referrals from satisfied expats.
Their tech stack tells the story of a lean, pragmatic team: jQuery, Bootstrap, and Cloudflare. No fancy React frameworks or bleeding-edge stacks. They ship features, not debt. The presence of Clarity and Google Tag Manager shows they're obsessed with conversion optimization, not vanity metrics.
- Formulary obsession: 3 of their top 5 keywords mention 'formulary'—they're winning on prescription coverage clarity
- Contact friction: 'wellaway contact email' is a top search term, signaling UX gaps in their support funnel
- PWA implementation: They're betting on mobile-first for traveling customers
The Unsexy Billion-Dollar Playbook
WellAway proves that regulatory complexity + specific geography + direct relationships = defensible margins. They don't need to beat Cigna. They just need to own the expats who hate Cigna.
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5 keywordsHow is Wellaway's SEO?
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WellAway | Student and Expat Insurance Plans
WellAway is an international worldwide expat health insurance provider, empowering expatriates with worldwide health coverage options and wellness support.
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Reviews (20)
KNOW YOUR RIGHTS
Hi y'all, I'd like to share my experience with WellAway, Montclair State University (MSU), and the importance of standing up for your rights as an international student! September, 2024: My WellAway insurance policy was approved by MSU as part of the health insurance waiver process for international students. Everything was fine at the time, and I was relieved. December 2024: I received an email stating that my insurance waiver would no longer be valid starting January 2025 due to changes in the university's policy out of nowhere. The university claimed that: 1. The plan was not filed and approved in the United States. 2. Did not meet ACA (Affordable Care Act) requirements. 3. The plan was a subsidized federal or government plan (although it is literally private) This was shocking and frustrating. I was ready to fight. So I did the following: 1. I reviewed WellAway’s documents, including the CMS (Centers for Medicare & Medicaid Services) certification letter, which clearly stated that my plan met Minimum Essential Coverage (MEC) requirements under ACA regulations. 2. I contacted WellAway, and their team, including their CEO, was incredibly supportive. The CEO sent a detailed email directly to Montclair State University, attaching the CMS MEC Recognition Letter and explaining how WellAway’s plans comply with ACA standards. The CEO also pointed out that the university's claim of non-compliance was baseless and discriminatory against international students. 3. I forwarded the CEO’s email and supporting documents to the university, specifically to the Office of Global Engagement (OGE) and University Health Plans. I consistently asked for clarification and questioned why my waiver, which had been approved months earlier, was now being denied. After weeks of back-and-forth emails, persistence finally paid off. The university admitted that my waiver had been approved in error but allowed me to continue using my WellAway plan for the 2024–2025 academic year as a one-time exception. I am extremely grateful for WellAway’s support throughout this process. Their team went above and beyond to ensure my plan was recognized and to stand by their commitment to international students. If you are an international student facing a similar issue, don’t give up. Gather your evidence, involve your insurance provider, and keep pushing for a resolution.
Dear Hasan, Thank you so much for sharing your experience! Your story truly reflects the strength and perseverance it takes to navigate such challenges, and we’re so honored to have been a part of your journey. At WellAway, we are deeply committed to supporting our international students. We understand the struggles they might face, and your kind words about our team’s efforts, including our CEO’s involvement, mean the world to us. Helping you advocate for your rights and ensuring your coverage is recognized is precisely what we stand for. You are a valuable part of our community, and we are beyond grateful for your trust in us. Your determination and proactive approach are inspiring, and we hope your story empowers other international students to stand up for themselves when facing similar challenges. We’re here to help every step of the way. Thank you again for choosing WellAway. We’re proud to have you with us and wish you continued success at MSU and beyond. Don’t hesitate to reach out if you need anything else! Warm regards, The WellAway Team
My experience with this company's…
My experience with this company's customer service team has been very positive. One representative, Ms. Ivana Gobbo, helped me with a specific claim, and a week later, she contacted me to follow up on my case, which impressed me the most because no other company calls you to follow up to check on you (at least that is my experience). And yes, I am satisfied with the coverage. Thank you.
Dear Henry, Thank you so much for your kind words! We’re thrilled to hear about your positive experience and are grateful for your support.
My 3-year-old had recurring ear…
My 3-year-old had recurring ear infections, WellAway was able to find us an in-network provider, they scheduled the appointment and made sure the doctor's office had all our insurance information. They handled everything for us, we just had to show up. As expats who didn't know the American health system, it really helped and made the whole process easier.
Dear Carlos, Thank you for taking the time to share your experience. It’s wonderful to know we could provide the service you deserve.
The way they treat me as a client was…
The way they treat me as a client was excelent
Dear Maria, We truly appreciate your 5-star review! Knowing we met your expectations motivates us to keep delivering excellent service.
Excelente
I had a great experience. They covered all my medical needs during a complicated pregnancy abroad. The claims were processed quickly, and I never received unexpected bills. Fantastic customer service.
Dear Makussc.a, we are very happy to hear this! We appreciate you.
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About wellaway.com
WellAway is an international worldwide expat health insurance provider, empowering expatriates with worldwide health coverage options and wellness support.
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Technology Stack
wellaway.com uses 18 technologies across their website including Adobe Fonts, reCAPTCHA, Django, and more.
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Cloudflare
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Traffic & Audience
wellaway.com receives approximately 15.2K monthly visitors and ranks #1,162,791 globally. The website has a bounce rate of 43% with visitors viewing an average of 4.7 pages per visit. Users spend an average of 3:48 on the site.
The majority of wellaway.com's traffic comes from undefined, undefined, .
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