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WEX FSM: The Quiet Fintech Powerhouse
A $42M funded giant with 138 employees flying under the radar
In a fintech landscape dominated by consumer-facing neobanks, WEX FSM operates in the shadows of high-value B2B infrastructure. With $42.2M in funding and a lean team of 138 generating $17.9M in revenue, this isn't a startup chasing vanity metrics—it's a calculated machine.
"This is fintech infrastructure, not fintech theater. They're building the plumbing, not the faucet."
The Stealth Giant Strategy
WEX FSM operates in the fleet management and payment processing space—a boring but lucrative vertical. With no public traffic data and minimal SEO footprint, they're either in stealth mode or serving a highly specific enterprise clientele that doesn't browse the web for solutions. This absence of digital noise is a feature, not a bug, suggesting direct sales and long-term contracts over viral growth.
Leadership DNA
The executive team reads like a playbook for scaling infrastructure: Doug Little (President) and Brad Pritchard (CTO) anchor the vision and tech, while Matthew Peterson (VP Finance) and Brandon Kahre (Director of Software Development) ensure execution. This is a leadership team built for operational rigor, not hype cycles.
Their tech stack reveals a pragmatic approach: jQuery and Bootstrap suggest a mature, stable frontend, while Tailwind CSS indicates modern development practices. The absence of heavy frameworks like React or Vue is telling—they prioritize reliability over cutting-edge trends. Google Tag Manager and Analytics are standard, but the lack of aggressive SEO tools (no Ahrefs, SEMrush) confirms their enterprise-focused, non-transactional model.
- Revenue per employee: ~$129K—efficient for a B2B fintech
- Funding-to-revenue ratio: 2.3x—healthy runway without overcapitalization
- Team size: 138—small enough for agility, large enough for enterprise scale
- Tech stack: Hybrid legacy-modern—jQuery meets Tailwind, stability meets evolution
The Unsexy Fintech Winner
WEX FSM proves that in B2B fintech, revenue beats virality every time. They're not building a movement—they're building a moat.
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About wexfsm.com
Company Overview
Technology Stack
wexfsm.com uses 22 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
CDN
jsDelivr
Privacy & Consent
OneTrust
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