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Whalebone: The Invisible Cyber Shield
A deep dive into the $26M company protecting 100M+ users without installation
In a world where cybersecurity is synonymous with complexity and intrusive software, Whalebone is betting on the invisible. They've built a $26.7M business by stopping threats at the network level—no downloads, no updates, just protection. It’s a bold move in a crowded market, and the numbers suggest they're onto something.
"Whalebone doesn't sell software; they sell peace of mind embedded directly into the internet's backbone."
The Network-Native Advantage
While competitors fight for real estate on end-user devices, Whalebone operates upstream. Their 56% direct traffic share indicates strong brand recall and enterprise trust—clients aren't discovering them by accident; they're sought out. This isn't a product you install; it's a service your ISP or enterprise deploys invisibly. The 35% organic search traffic, driven by niche keywords like 'nša' and 'whalebone ports,' reveals a technical audience actively seeking network-level solutions.
The Telco & Enterprise Wedge
Whalebone’s true genius lies in its go-to-market strategy. Instead of chasing millions of individual users, they partner with Telcos and governments to protect entire populations. This B2B2C model creates massive moats. A single partnership with a major ISP can instantly onboard millions of protected users. Their client list, spanning from European telcos to government agencies, suggests they’ve mastered the art of selling to legacy infrastructure providers who need modern security without the operational headache.
The company's tech stack reveals a modern, pragmatic approach. They leverage Tailwind CSS and Bootstrap for rapid UI development, while prioritizing performance with Lazy Loading and Priority Hints. However, the financial picture requires scrutiny. With $17.8M in funding against $26.7M in revenue, they appear capital-efficient, but the 2.6/5 Trustpilot rating (albeit from only 9 reviews) is a yellow flag. It suggests that while the technology is sound, customer experience or implementation friction might be areas needing attention.
- Revenue-First Model: $26.7M on $17.8M funding indicates a focus on monetization over pure growth.
- Invisible Architecture: The 'no-installation' promise removes the biggest friction point in cybersecurity adoption.
- Niche SEO Dominance: Ranking for obscure, high-intent keywords shows deep technical authority.
The Invisible Giant
Whalebone is building the future of security where protection is a utility, not a product.
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Comprehensive Digital Life Protection | Whalebone
Protect your customers and teams from cyber threats with Whalebone's user-centric, no-installation cybersecurity solutions tailored for telcos, enterprises, and governments.
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Reviews (8)
Whalebone DNS is a stable solution.
Operating Whalebone DNS is easy, it is a stable solution. It does its job with minimal maintenance efforts or downtime, also upgrades are hitless.
Thanks for the awesome review, Jakub! We are very excited to have you as a part of the Whalebone customer base and we appreciate all the work you did in deploying Whalebone to many cable TV internet providers.
Whalebone is a good solution for dns…
Whalebone is a good solution for dns resolver. We've been using it for 2 years and Whalebone helps protect our customers.
Thank you, Martin, we appreciate your feedback and that you took the time out to share your experience with us. Protecting customers of W/ISPs like https://www.websoft.cz/ without any installation to their devices is amongst our top priorities.
A must-have service for ISP's
Have 2+ years good experience with Whalebone DNS deployed as local resolvers. It is a 100% stable and fast DNS resolver solution for ISP/WISP with powerful filtering features. It is managed via web GUI running on Whalebone cloud servers. It enables us to protect our customers from malware/botnet domains on DNS level which is absolutely easy to deploy with almost no cost. The development and introduction of new features is continuous and their support is very helpful.
IMHO the best DNS solution
IMHO the best DNS solution. Perfect services, simply implementation and usage, best support. We have Whalebone DNS server "on air" for ~2,5 years and without problems.
Petr, we appreciate your review! As https://www.lajsinet.cz/ is one of our long-term customers, you know us and our approach well. Provide quality and consistent client-oriented services is our top priority and I like to see you feel it.
Fast DNS resolver with added value
Excellent security option for ISPs. Every week we reveal at least two clients who have infected computer without knowing it. Minimum price and time spent activating the service. Just go on.
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About whalebone.io
Protect your customers and teams from cyber threats with Whalebone's user-centric, no-installation cybersecurity solutions tailored for telcos, enterprises, and governments.
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Technology Stack
whalebone.io uses 20 technologies across their website including Font Awesome, HSTS, reCAPTCHA, Contentful, and more.
Fonts
Font Awesome
Security
HSTS, reCAPTCHA
CMS
Contentful
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Facebook Pixel
Traffic & Audience
whalebone.io receives approximately 141.8K monthly visitors and ranks #277,358 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:37 on the site.
The majority of whalebone.io's traffic comes from undefined, undefined, .
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