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whirli.com
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whirli.com

25 technologies
VerifiedGrowingVisit32.9K/mo$1M725 Tech3 Leads
Deep Dive

Whirli: The Toy Subscription That Actually Makes Sense

How a UK startup is tackling the $27B toy waste problem with a circular economy model

The toy industry is a $100B global market, yet 80% of toys end up in landfills within 6 months. Whirli isn't just selling toys—they're selling the idea that play shouldn't be disposable. With a 4.6/5 Trustpilot rating from 958 reviews, they're proving parents will pay for access over ownership.

32.9K
monthly visitors
#696K
global rank
44%
organic traffic
$0.6M
annual revenue

"They're not competing with Amazon—they're competing with the guilt of a toy graveyard in your child's bedroom."

The Parent Psychology Play

Whirli's genius isn't the toys—it's understanding parental anxiety. Every discarded toy represents guilt: money wasted, space consumed, environmental impact. Their subscription model (starting at £15/month) transforms this emotional burden into relief. The 640 monthly searches for 'whirli' alone show brand recognition that's rare for a sub-$1M revenue startup.

The Circular Economy Execution

Unlike traditional toy subscriptions that send curated boxes monthly, Whirli operates as a true library. Kids swap toys when bored, not when the calendar says so. Their tech stack (PWA, Swiper, Tailwind) suggests they're optimizing for mobile-first parents managing chaotic households. The 43% direct traffic indicates strong word-of-mouth—parents aren't just browsing, they're returning.

The real moat? Logistics. Whirli's model only works if their reverse supply chain is as efficient as Amazon's forward chain. With just 7 employees generating $600K revenue, they're running lean—potentially dangerously lean. But their 66.3% traffic from 'undefined' (likely UK/EU) suggests they're dominating a regional market before scaling.

  • 4.6/5 Trustpilot rating from 958 reviews = 86% of users would recommend
  • Top keyword 'whirli' (640 volume) beats 'toy subscription' (110 volume)
  • PWA technology suggests they're building for retention, not just acquisition
  • 7 employees to $600K = $85K revenue per employee (high efficiency)
No VC funding disclosed (likely bootstrapped or angel)
Proven unit economics ($600K with minimal overhead)
Limited global expansion (66% traffic from undefined)
Strong brand recall (direct traffic 43%)
Small team (7) for complex logistics operation
High user satisfaction (4.6/5 rating)

The Sustainability Premium is Real

Whirli proves parents will pay for guilt-free play. The question isn't if circular toy models will scale—it's whether Whirli can build the infrastructure before Amazon copies the playbook.

What tech stack does Whirli use?

43 detected
Error Tracking1
Cloud & Hosting1
Privacy & Consent1
Email Marketing1
Reviews1
E-commerce & Payments1
Performance1
Build Tools2
UI Libraries1
JavaScript Libraries1
Frontend Frameworks2
Tracking & Analytics18
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
M
Microsoft Clarity
M
Microsoft Ads (Bing)
C
Cloudflare Insights
G
Google Tag Manager
T
Tracking Service
F
Facebook Pixel
B
Bing
T
TikTok Pixel
A
Amazon CloudFront
M
Microsoft Clarity
F
Facebook
G
Google AdSense
G
Google Analytics
A
Analytics Service

How much traffic does Whirli get?

Traffic & Engagement

32.9K
Monthly Visits
4.2
Pages/Visit
3:04
Avg. Duration
39%
Bounce Rate
Monthly Traffic Trend+94%
17.0K
Oct 2025
Oct
20.2K
Nov 2025
Nov
32.9K
Dec 2025
Dec

Traffic Sources

Search
44%
Direct
43%
Social
7%
Referrals
5%
Email
0%
Paid
1%

Where is Whirli's audience located?

🌍66.3%
🌍33.7%

What keywords does Whirli rank for?

5 keywords
1whirli640 vol$16.20
2kids toy returnable subscription140 vol
3whirli musical instruments pack120 vol
4big kahuna waboba review120 vol
5toy subcription box110 vol

How is Whirli's SEO?

Open Graph Image

OG Image preview
og:image

https://whirli.com/img/croc-lifes-more-fun.png

Meta Tags

title80 chars

Whirli Kids Toy Box Subscription | Whirli™ Toy Sharing Subscription Box | Whirli

og:description

A Whirli™ subscription lets you swap toys from a huge toy library. Pick the baby and kids toys you want, we'll deliver them, and whenever you're done send them back for something else.

languageEN

H1 Tags

h1More Play, Less Waste

Schema Types

Organization

Who works at Whirli?

Loading leads...

What do customers think of Whirli?

Whirli

Whirli

4.6
958 reviews
✓ Claimed

Categories

Toy Store#64

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
4/28/2025

Contact Information

Address:
GB

Reviews (20)

Filter by rating:
Tamsin Curry
1/20/2026
🇬🇧 United Kingdom3 reviewsOrganicUnverified
Experience date: 1/20/2026
I loved having a Whirli subscription…

I loved having a Whirli subscription for my daughter, it was really easy to pick and order the toys we needed as she developed. Theres a great range and everything arrived in good condition.

Company Response1/21/2026

Hi Tamsin, Thank you so much for sharing this — we’re really glad to hear how positive your experience was. It’s lovely to know that Whirli made it easy to choose the right toys as your daughter grew, and that everything arrived in great condition. We put a lot of care into making sure each toy is ready to be enjoyed again. That’s exactly what we aim for: making toy discovery simple, flexible, and reliable for families at every stage. We really appreciate you taking the time to leave a review, and we hope Whirli continues to be part of your family’s journey. Team Whirli

Ani
12/15/2025
🇬🇧 United Kingdom1 reviewsAFSv2Verified
Experience date: 12/1/2025
Whirli - A gift for parents

Whirli is the best thing parents could have . It offers so many age specific toys that your kids will never get bored . Also the plan they offer have so much flexibility, that you can upgrade or downgrade as per your needs . There are some toys we think we would never buy , mostly because you will run out of space ! But due to Whirli our kid can enjoy even those . Whirli is the best thing we discovered in 2025 , wish we had discovered it a year earlier:)

Company Response12/16/2025

Hi Ani, We’re so happy to hear that Whirli has been a gift for your family and that your little one has been able to enjoy such a wide range of age-appropriate toys without the worry of boredom or lack of space. That flexibility you mentioned is exactly what we aim to offer, so parents can adapt as their child grows and their needs change. It’s also great to hear that Whirli has allowed your child to experience toys you might never have bought otherwise — that sense of discovery and exploration is at the heart of what we do. Thank you for being part of the Whirli community and for your kind support! Team Whirli

Jennifer Whitmore
12/10/2025
🇬🇧 United Kingdom2 reviewsOrganicUnverified
Experience date: 12/10/2025
Such a brilliant service

Such a brilliant service! We got so much use out of the big ticket items in particular (bouncer and walker). We have cancelled as the influx of 1st birthday presents meant we no longer need additional toys but it has been well worth the money!

Company Response12/11/2025

Hi Jennifer, Thank you so much for your lovely review! We're really happy to hear that you got so much value from Whirli, especially from the bigger items like the bouncer and walker - those are always favourites with little ones. It's completely understandable that after a big first-birthday celebration you're all set with toys for now. We're glad that Whirli could be part of your family's first year and that you felt it was well worth it. You're always welcome back whenever your little one is ready for something new to explore. As they grow, each stage brings new curiosity and bigger challenges - and Whirli is here to help them discover everything along the way. Team Whirli

Guillaume
12/8/2025
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 12/8/2025
Brilliant company

We have used Whirli for 3 years and really love the concept. The range of toys is excellent, always clean and in great condition. It really helps when the little ones lose interest fast and also gives parents the opportunity to try some toys before maybe buying them for good. Customer service is excellent, order and return process pretty seamless, brilliant company all around!

Company Response12/9/2025

Hi Guillaume, Thank you so much for your wonderful review and for being with us for the past three years! As a small, family-owned business, it truly means the world to us to hear that Whirli has been such a helpful part of your family’s playtime. We’re delighted that you enjoy the range and quality of our toys, and that the flexibility of swapping has supported your little ones’ changing interests. It’s exactly what we hope to offer—joy, variety, and a more sustainable way to play. Your kind words about our customer service and the order/return process really made our day. We work hard to make everything as smooth as possible, especially for returning customers like you who have become part of our Whirli community. We look forward to sharing many more play moments with your family! Team Whirli

Leesa and Tony Waygood
11/12/2025
🇬🇧 United Kingdom3 reviewsOrganicUnverified
Experience date: 11/12/2025
Brilliant service and has saved us so…

Brilliant service and has saved us so much money over the last 4 years

Company Response11/13/2025

Hi Leesa and Tony, Thank you so much for your kind words! We're so happy Whirli has been part of your family's journey over the past 4 years. We can't wait to keep inspiring more playful, sustainable moments for your family! Team Whirli

Frequently Asked Questions about Whirli

What is Whirli's Revenue?
Whirli generates approximately $1M in annual revenue. With 7 employees, that's $80,000 per employee.
How fast is Whirli growing?
Whirli employee count has changed by 40% year over year.
What technologies does Whirli use?
Whirli uses 25 technologies across their website including Error Tracking, Cloud & Hosting, Privacy & Consent. Key technologies include Sentry, Cloudflare, Cookiebot.
Who are Whirli's competitors?
Whirli's main competitors include mush, schuh, Mrs Wordsmith, Clearmove, Matalan. These companies operate in similar markets and compete for the same customer base.
What do customers think of Whirli?
Whirli has a Trustpilot score of 4.6 out of 5 (4 stars) based on 958 customer reviews.

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About whirli.com

Company Overview

whirli.com
Website
lifestyle
Industry
#696,138
Global Rank
32.9K
Monthly Visitors
25
Technologies
3+
Employees

Contact whirli.com

Technology Stack

whirli.com uses 25 technologies across their website including Sentry, Cloudflare, Cookiebot, and more.

Error Tracking

Sentry

Cloud & Hosting

Cloudflare

Privacy & Consent

Cookiebot

Email Marketing

Klaviyo

Advertising

Awin, Microsoft Ads, TikTok Pixel, Facebook Pixel

Reviews

Trustpilot

Traffic & Audience

32.9K
Monthly Visits
39%
Bounce Rate
4.2
Pages/Visit
3:04
Avg. Duration

whirli.com receives approximately 32.9K monthly visitors and ranks #696,138 globally. The website has a bounce rate of 39% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 3:04 on the site.

The majority of whirli.com's traffic comes from undefined, .

Frequently Asked Questions

What is whirli.com?
whirli.com is a website that you can visit at https://whirli.com. Use TechList.ai to discover the technologies, analytics, and company information about whirli.com.
How much does whirli.com cost?
You can view whirli.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does whirli.com use?
whirli.com uses 25 technologies including Sentry, Cloudflare, and 19 more. View the full tech stack analysis above.
How do I contact whirli.com?
You can contact whirli.com via email at [email protected] or through their contact page.
What are whirli.com's social media accounts?
whirli.com is active on tiktok, twitter, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is whirli.com hiring?
Check whirli.com's careers page for current job openings and opportunities. The company has 3+ known employees.
How popular is whirli.com?
whirli.com receives approximately 32.9K monthly visitors and ranks #696,138 globally. Traffic is growing by 63.3% month-over-month.

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This page provides publicly available information about whirli.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit whirli.com directly at https://whirli.com.