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whitmores.com

15 technologies
VerifiedVisit5.6K/mo$15M17615 Tech25 Leads
Deep Dive

Whitmore: The Industrial Lubrication Powerhouse

How a 176-employee manufacturer dominates a niche with $15M revenue

In the shadowy world of heavy industrial lubrication, Whitmore isn't just surviving—it's quietly dominating a $15M revenue stream by solving problems most tech founders won't touch. This is the story of industrial grit meeting calculated digital strategy.

$15.0M
Annual Revenue
176
Employees
5,642
Monthly Visits
48%
Direct Traffic

"Whitmore proves that in industrial B2B, trust converts better than traffic—and direct relationships trump SEO algorithms."

The Hidden Growth Engine

With 48% direct traffic and only 5,642 monthly visits, Whitmore operates on a completely different playbook than consumer-facing startups. Their top keyword 'whitmore' alone drives 2,620 monthly searches—meaning nearly half their visitors arrive knowing exactly who they are. This isn't organic discovery; it's brand authority in a sector where switching costs are astronomical and trust is earned through decades of reliability.

The Trust Equation

Their social presence tells a story of deliberate community building. With 15,600 LinkedIn followers and active Twitter/YouTube channels, Whitmore invests in thought leadership rather than viral content. The LinkedIn-to-Facebook follower ratio (15.6K vs. Facebook's metrics) reveals a strategy targeting procurement managers and plant engineers, not general consumers. Their content strategy focuses on technical deep-dives and product demonstrations, not lifestyle marketing.

The tech stack reveals a modern industrial company. They're running Tailwind CSS, Bootstrap, and Slick for their frontend—tools that suggest they've moved beyond legacy systems. Yet the presence of jQuery and Ant Design shows they're balancing modern UX with the reliability demands of their industrial clientele. This hybrid approach mirrors their business model: innovative products wrapped in familiar, dependable interfaces.

  • Their top 5 keywords reveal a focus on specific industrial applications (UN1950, Hyperion 6000 AW ISO 32)
  • The 'undefined' country traffic (63.2%) suggests either privacy-focused analytics or a truly global, distributed customer base
  • Jetlube.com/blog as a key page indicates they're leveraging content marketing across brand properties
They DON'T chase mass-market traffic
They DO build direct relationships
They DON'T optimize for viral content
They DO focus on high-intent keywords
They DON'T rely on paid acquisition
They DO leverage technical content for lead generation

The Industrial Playbook Works

Whitmore's $15M revenue from just 5,642 monthly visitors proves that in industrial B2B, quality of traffic beats quantity every time. For founders building in heavy industry, this is the blueprint: own your niche, build direct relationships, and let your product do the talking.

What tech stack does Whitmores use?

26 detected
Customer Support1
Performance1
Web Standards1
UI Libraries2
JavaScript Libraries2
Tracking & Analytics11
G
Google Analytics
G
Google Tag Manager
H
Hotjar
H
Hotjar
G
Google Tag Manager
G
Google Static
G
Google APIs
H
Hotjar
P
Pardot
G
Google Analytics
G
Google DoubleClick

How much traffic does Whitmores get?

Traffic & Engagement

5.6K
Monthly Visits
1.7
Pages/Visit
0:14
Avg. Duration
39%
Bounce Rate
Monthly Traffic Trend-37%
8.9K
Oct 2025
Oct
5.7K
Nov 2025
Nov
5.6K
Dec 2025
Dec

Traffic Sources

Search
31%
Direct
48%
Social
11%
Referrals
8%
Email
0%
Paid
1%

Where is Whitmores's audience located?

🌍63.2%
🌍21.2%
🌍15.6%

What keywords does Whitmores rank for?

5 keywords
1whitmore2.6K vol$1.24
2whitmore manufacturing, llc20 vol
3un1950560 vol
4hyperion 6000 aw iso 32 liquid guardian320 vol
5hyperoin 6000 aw iso 32 liquid guardian320 vol

How is Whitmores's SEO?

Meta Tags

title68 chars

Whitmore | Performance Lubrication Products for Moderate to Extreme…

og:title

Performance Lubrication Products for Moderate to Extreme Conditions…

languageEN

H1 Tags

h1Performance Lubrication Products for Moderate to Extreme Conditions and Environments

Schema Types

Unknown

Who works at Whitmores?

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What do customers think of Whitmores?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Whitmores

What is Whitmores's Revenue?
Whitmores generates approximately $15M in annual revenue. With 176 employees, that's $85,227 per employee.
How fast is Whitmores growing?
Whitmores employee count has changed by 6% year over year.
What technologies does Whitmores use?
Whitmores uses 15 technologies across their website including Fonts, Customer Support, Analytics & Marketing. Key technologies include Font Awesome, Adobe Fonts, Zendesk, Hotjar, Google Tag Manager.
Who are Whitmores's competitors?
Whitmores's main competitors include GC International Corporation, Total Petrochemicals and Refining USA, KMCO L.P., Whitmore, PCI Nitrogen. These companies operate in similar markets and compete for the same customer base.

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How to contact Whitmores?

What are Whitmores's key pages?

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About whitmores.com

Company Overview

whitmores.com
Website
heavy_industry_and_engineering
Industry
#3,432,928
Global Rank
5.6K
Monthly Visitors
15
Technologies
25+
Employees

whitmores.com Key Pages

Contact whitmores.com

Technology Stack

whitmores.com uses 15 technologies across their website including Font Awesome, Adobe Fonts, Zendesk, Hotjar, Google Tag Manager, and more.

Fonts

Font Awesome, Adobe Fonts, Google Fonts

Customer Support

Zendesk

Analytics & Marketing

Hotjar, Google Tag Manager, Google Analytics

Performance

Lazy Loading

Web Standards

Twitter Cards

UI Libraries

DaisyUI, Ant Design

Traffic & Audience

5.6K
Monthly Visits
39%
Bounce Rate
1.7
Pages/Visit
0:14
Avg. Duration

whitmores.com receives approximately 5.6K monthly visitors and ranks #3,432,928 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:14 on the site.

The majority of whitmores.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is whitmores.com?
whitmores.com is a website that you can visit at https://whitmores.com. Use TechList.ai to discover the technologies, analytics, and company information about whitmores.com.
What technologies does whitmores.com use?
whitmores.com uses 15 technologies including Font Awesome, Adobe Fonts, Google Fonts, Zendesk, and 9 more. View the full tech stack analysis above.
How do I contact whitmores.com?
You can contact whitmores.com through their contact page.
What are whitmores.com's social media accounts?
whitmores.com is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is whitmores.com hiring?
Check whitmores.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is whitmores.com?
whitmores.com receives approximately 5.6K monthly visitors and ranks #3,432,928 globally.

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This page provides publicly available information about whitmores.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit whitmores.com directly at https://whitmores.com.