wikihow.com
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WikiHow: The 211-Person Giant That Owns the Internet
How a lean team built a $32M/year knowledge empire with 40M monthly visits
While tech giants chase AI dreams and billion-dollar valuations, a 211-person team quietly commands the internet's most trusted knowledge hub. wikiHow isn't just surviving—it's thriving with 40 million monthly visitors and a 4.7-star rating that proves quality beats scale.
"In an era of clickbait and misinformation, wikiHow's 4.7/5 Trustpilot rating from 112 reviews proves that simple, trustworthy instructions still win."
The Unsexy Empire That Prints Money
With $32.5M in revenue from just 211 employees, wikiHow achieves a staggering $154K revenue per employee—rivaling SaaS giants without the venture capital drama. This isn't a startup burning cash; it's a profitable, bootstrapped (or conservatively funded) machine that's been quietly compounding for two decades. Their secret? They solved a universal pain point: how to do literally anything, without the fluff.
SEO Mastery in Plain Sight
82% of traffic comes from organic search—a number most publishers would kill for. They rank for everything from 'how to wrap a present' (73K monthly searches) to 'gay test' (44K). This isn't accidental; it's a decade of systematic content creation meeting Google's hunger for utility. The kicker? They don't just chase keywords—they own the intent. When you're the top result for 10,000+ queries, you're not just a website; you're infrastructure.
The tech stack reveals a pragmatic, modern approach: jQuery (proven, not trendy), Ant Design for UI consistency, PWA for mobile dominance, and Optimizely for continuous testing. They're not chasing every shiny tool—they're using what works. Their social presence (TikTok, YouTube, Instagram) shows they understand the next generation of learners, but they're not letting social algorithms dictate their business model.
- Lean operations: 211 people vs. 40M monthly visitors (190K visitors per employee)
- Diverse traffic sources: 82% organic, 16% direct (brand strength)
- Global reach: Top 5 countries represent 96.9% of traffic, yet they're accessible worldwide
- Trust as a moat: 37.9M backlinks = massive SEO authority
- Product-led growth: No sales team, no enterprise contracts—just pure utility
The Real Lesson: Utility > Novelty
wikiHow proves that in a world obsessed with disruption, the biggest opportunity is often just doing one thing exceptionally well for 20 years.
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wikiHow: How-to instructions you can trust.
Learn how to do anything with wikiHow, the world's most popular how-to website. Easy, well-researched, and trustworthy instructions for everything you want to know.
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Reviews (20)
My experience as a new wikiHow expert…
My experience as a new wikiHow expert co-author has been excellent. I was skeptical at first, but the interview and subsequent articles showed real thought, editing, and strategy. They were very clear along the way and endlessly patient with me. This also makes me feel more trusting of the articles and guides they post, since I now know firsthand the attention they give the research process.
Super cool company that really cares…
Super cool company that really cares about helping people and goes the extra mile!
10/10 Would Recommend WikiHow
WikiHow has been an indispensable tool for me in terms of knowledge and education. I use it often in my work to keep myself informed and gather expert opinions, and I use it for entertainment to learn about things that interest me. I find it to be way more reliable than Google or Wikipedia. Thank you to the WikiHow Team for continuing to improve the accuracy and helpfulness of the information you put out!
so impressed by the wikiHow team and process
It was super cool working with the team to help them come up with expert-driven content for their site. Knowing how their process works definitely increases my trust level with everything I see on the wikiHow website since now I know that they've reached out to actual experts in various fields to generate the guidance you see on there. Every person I've interacted with on their team has been so kind and genuinely helpful, plus very organized and intentional. It's given me some ideas on my own content process, and I look forward to continuing to collaborate with them!
Incredible Experience - Highly Recommend
Working with WikiHow has been an incredible experience. They are professional, organized and thoughtful about working with creators to ensure their voice is accurately portrayed. Kady helped with everything from onboarding to logistics to contracts and was a pleasure to work with. Highly recommend!
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About wikihow.com
Learn how to do anything with wikiHow, the world's most popular how-to website. Easy, well-researched, and trustworthy instructions for everything you want to know.
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Technology Stack
wikihow.com uses 13 technologies across their website including YouTube Embed, HSTS, PHP, and more.
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PHP
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Traffic & Audience
wikihow.com receives approximately 40.0M monthly visitors and ranks #1,738 globally. The website has a bounce rate of 66% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:16 on the site.
The majority of wikihow.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about wikihow.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wikihow.com directly at https://wikihow.com.