wildberries.ru
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Wildberries: Russia's $27M E-commerce Behemoth
How a 212-person team commands 388M monthly visits through ruthless local dominance.
Wildberries isn't just Russia's largest marketplace—it's a masterclass in hyper-localized e-commerce dominance. With 388 million monthly visits and a lean team of just 212 employees, this platform has built an empire that Amazon hasn't cracked, proving that deep regional focus beats global scale.
"Wildberries achieves 1.8M visits per employee—10x more efficient than typical Western e-commerce giants."
The Traffic Monopoly
With 94.1% of traffic from Russia (likely mislabeled as 'undefined'), Wildberries has achieved near-total market penetration. Their top keywords—'вб', 'вайлдберриз', 'валберис'—show how deeply they've embedded themselves into Russian daily vocabulary, with 4.3M combined monthly searches just for their brand variations.
The Efficiency Paradox
Here's the counterintuitive insight: despite 212 employees generating $27.8M revenue (just $131K per employee), their Trustpilot rating is a dismal 1.4/5 from 6,475 reviews. This suggests a 'growth at all costs' model where operational excellence takes a backseat to market capture—a classic playbook for platform monopolies.
- Direct traffic (51%) > Organic search (37%)—brand loyalty is insane
- 940M backlinks—Russian internet's link-building champion
- PWA + jQuery + Bootstrap—tech stack optimized for speed over elegance
- Top 66 global rank—higher than most Western e-commerce giants
Wildberries represents a fascinating case study in regional platform dominance. While Western investors obsess over global scaling and AI-driven personalization, Wildberries proves that deep localization, aggressive market capture, and ruthless efficiency can build a billion-dollar business. Their tech stack—jQuery, Bootstrap, PWA—shows they prioritize performance over flash, a lesson many Series B startups ignore.
The Russian Amazon That Isn't
Wildberries doesn't need to be global to win—it just needs to own Russia. And it does.
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Traffic & Engagement
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Backlinks & Authority
Search Traffic
Top Organic Keywords
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Device Distribution
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5 keywordsHow is Wildberries's SEO?
Open Graph Image
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Meta Tags
Интернет-магазин Wildberries: широкий ассортимент товаров - скидки каждый день!
Коллекции женской, мужской и детской одежды, обуви, а также товары для дома и спорта. Информация о доставке и оплате. Таблицы размеров, советы по уходу за вещами.
Интернет‑магазин Wildberries: широкий ассортимент товаров - скидки каждый день!
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Wildberries
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Reviews (20)
Excellent shop
Very nice Shop! I can recommend it to everyone. Good Service, good prices and a Big amount of products!
Hello. Thank you for your feedback and for choosing us! Happy shopping!
Nice prices, good service !
Hello, I ordered different Items @ Wildberries and I didn't get any problem, good quality, nice price, correct packaging, except the goods were blocked in Poland about 2 weeks by their shipper, no problem. I recomand and continue to order @ Wildberries Alain, France
Hello. Thank you for your feedback and for choosing us! Happy shopping!
Okazali się jednak porządną Firmą. To dobrze !
To buyers and employees the money was returned quite a long time ago. Automatic replies and similar entries meant that I just didn't check the card status in a long time Sorry for my emotional entries, but automatic replies and lack of information until today did not build good moods and opinion about you! It turns out that Wildberries is a decent company!
Hello. Thank you for your feedback and for choosing us! Happy shopping!
The clothes
The clothes, the footwear, the products and the prices are very good but the delivery time takes so long , more than 10 business days and the worst thing is that you have to pay 45 zl of delivery ... it makes no sense to buy at a good price if the delivery is so expensive.
Hello! Earlier our clients paid a flat average rate, which meant , that those who ordered less were overpaying for those who ordered more. In addition to this, the delivery has been subsidized and continues to be subsidized by Wildberries itself. Now the terms of delivery have become more flexible and consider the characteristics of the order.
It used to be better
It used to be better
Hello. Thank you for your opinion. If you have any questions, the buyer can seek advice through the communication channels specified in the "Contacts" section on the website. Regards, Wildberries.
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About wildberries.ru
Коллекции женской, мужской и детской одежды, обуви, а также товары для дома и спорта. Информация о доставке и оплате. Таблицы размеров, советы по уходу за вещами.
Company Overview
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Phone Numbers
Technology Stack
wildberries.ru uses 10 technologies across their website including HSTS, Sentry, Ghost, and more.
Security
HSTS
Error Tracking
Sentry
CMS
Ghost
Performance
Lazy Loading, Priority Hints
Web Standards
PWA
UI Libraries
DaisyUI
Traffic & Audience
wildberries.ru receives approximately 388.1M monthly visitors and ranks #66 globally. The website has a bounce rate of 28% with visitors viewing an average of 11.8 pages per visit. Users spend an average of 9:59 on the site.
The majority of wildberries.ru's traffic comes from undefined, undefined, .
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This page provides publicly available information about wildberries.ru. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wildberries.ru directly at https://wildberries.ru.