In the high-stakes world of fertility benefits, WINFertility operates in a bizarre paradox: a $12.5M revenue engine with zero public traffic. This isn't a failing startup—it's a masterclass in B2B distribution where the real transaction happens in boardrooms, not browsers.

"The most valuable B2B companies often have the quietest websites—because their sales cycle doesn't start with a Google search."

• Zero public traffic = zero marketing spend = higher margins
• 63 employees vs. $12.5M revenue = operational efficiency
• Provider-focused email (providerrelations@) signals B2B2C model
• Patient portal on separate subdomain = enterprise security

The tech stack tells the real story: jQuery, Bootstrap, and Owl Carousel aren't cutting-edge, but they're battle-tested. This isn't a company optimizing for conversion rates—it's optimizing for reliability. The presence of Priority Hints suggests they're serious about performance for critical patient interactions, even if the public-facing site is static. The separate patient portal domain (winfertilitypatient.com) is a classic enterprise pattern: public marketing site as a brochure, actual business happening behind authenticated walls.