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Wipfli: The $864M Firm Hiding in Plain Sight
How a 100-year-old firm built a digital moat without the Silicon Valley playbook
Wipfli isn't just another legacy accounting firm—it's a $864M revenue machine that's quietly transforming how traditional services scale in the digital age. While Silicon Valley obsesses over SaaS multiples, this 3,786-person firm is executing a hybrid model that blends audit, tax, and advisory with digital transformation services.
"They're not chasing VC funding—they're building an enterprise that compounds."
The Unsexy Moat
With 50% direct traffic and 'wipfli' as their top keyword (6,630 monthly searches), Wipfli has built brand equity that pure-play digital agencies can't buy. Their traffic breakdown reveals a mature, relationship-driven business where 87.5% of visitors come from their core market—likely Midwest businesses who've known them for decades.
Digital Transformation Playbook
Wipfli's tech stack tells the story: jQuery and Bootstrap for legacy systems, GSAP for modern animations, and PWA support for progressive web apps. This isn't a startup's clean slate—it's a deliberate evolution. They're not rebuilding from scratch; they're layering modern capabilities on top of proven infrastructure.
The search data reveals their strategic focus: 'what does 100 bonus depreciation mean' (400 monthly searches) shows they're targeting complex tax scenarios that require expert guidance. This isn't commoditized work—it's high-margin advisory that justifies their integrated service model.
- Revenue per employee: ~$228K (healthy for professional services)
- Direct traffic dominance suggests strong client retention
- Keyword strategy targets high-intent, complex queries
- Social presence across Twitter, Facebook, LinkedIn indicates multi-channel B2B engagement
The Anti-Startup Success Story
Wipfli proves you don't need a unicorn valuation to build an enduring, profitable enterprise in the digital age.
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Open Graph Image
https://www.wipfli.com/-/media/wipfli/logos/wipfli-reverse.jpg?rev=17b40922fe914ec9be59c9fc84855c2f&hash=FC7E49D5303BAB1AED6A26074CCAA593
Meta Tags
Wipfli | Audit, Tax, Advisory
Wipfli delivers integrated tax, assurance, risk, digital, outsourcing and people solutions that help businesses thrive in the modern marketplace.
Wipfli LLP | Assurance, Accounting, Tax and Consulting Solutions
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About wipfli.com
Wipfli delivers integrated tax, assurance, risk, digital, outsourcing and people solutions that help businesses thrive in the modern marketplace.
Company Overview
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Technology Stack
wipfli.com uses 26 technologies across their website including Vimeo, Font Awesome, Google Fonts, HSTS, reCAPTCHA, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
CDN
cdnjs, unpkg
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Traffic & Audience
wipfli.com receives approximately 80.8K monthly visitors and ranks #419,027 globally. The website has a bounce rate of 57% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:59 on the site.
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This page provides publicly available information about wipfli.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wipfli.com directly at https://wipfli.com.